Nielsen: US Smartphone Penetration to Be over 50% in 2011


via Nielsen: US Smartphone Penetration to Be over 50% in 2011.

Nielsen: US Smartphone Penetration to Be over 50% in 2011



Nielsen: US Smartphone Penetration to Be over 50% in 2011
Market research firm Nielsen said today it forecasts more smartphones than feature phones in the U.S. market by the end of 2011. 

According to Nielsen, as of the fourth quarter 2009, 21% of American wireless subscribers were using a smartphone compared to 19% in Q3 2009 and 14% at the end of 2008. 

“The share of smartphones as a proportion of overall device sales has increased to 29% for phone purchasers in the last six months and 45% of respondents to a Nielsen survey indicated that their next device will be a smartphone”, explained the research firm. “If we combine these intentional data points with falling prices and increasing capabilities of these devices along with a explosion of applications for devices, we are seeing the beginning of a groundswell. This increase will be so rapid, that by the end of 2011, Nielsen expects more smartphones in the U.S. market than feature phones.” 


Nielsen: US Smartphone Penetration to Be over 50% in 2011
Nielsen also noticed that loyalty to U.S. wireless operators remains rather high despite news of consumers leaving for AT&T to get an iPhone. In the last six months, roughly 77% of new smartphone buyers remained loyal to their wireless operator, while 18% switched to a new provider to get their new smartphone with the remaining percentage made up of first-time smartphone buyers. According to Nielsen the percentage of people who switched carriers and got a new smartphone is not higher than that of the average wireless subscriber.

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Hugues Rey. 20 années de passion et d'expérience dans le monde des agences médias et digitales. Hugues started his career in 1992 at Mindshare, where he morphed from a TV buyer into Head of Research. He moved to Initiative (Media agency) in 1998 where, after 2 years of leads in the R&D Department, he set up the digital planning and buying unit: FastBridge. His next move, in 2007, was internal in the IPG Group: Head of Digital Europe – Middle East – Africa. He finally joined Havas Media in 2010 as CEO. Hugues was from 1999 to 2011 Chairman of the Internet Comite of the CIM (Centre d’Information sur les Medias). He is now Charirman of the TV Comite. He is also founding father, Past-President & member of the board of the IAB Belgian Chapter. As from november 2012, Hugues is also president of the United Media Agencies (UMA). Hugues gives frequent lecture at  Belgian universities & schools. In 2012, he started a full week of lecture about Digital Communication in Saigon City (Vietnam). Moreover, International conferences speeches is one of his hobbies.

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"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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