You can now convert a standard Facebook profile into a business page – TNW Facebook


You can now convert a standard Facebook profile into a business page – TNW Facebook.

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According to Inside Facebook, the social giant has released a new migration tool that will allow personal profiles on the website to be converted into business pages, opening the door for businesses that originally created the wrong type of profile to move to the more corporate-friendly page structure.

Profiles that are converted will lose much of their data, with Facebook stating that if a profile is converted to a business page, “only [its] profile photo and friends will be moved to [the] new Page. No other content will be moved.” That should keep most people from pulling the practical joke of taking a truly personal profile and turning it into a ‘business.’

You can access the migration tool here. This is what the page looks like:

Facebook has prepared an information page on the tool to help guide people in its use.

According to Facebook the chief reason for converting a profile to a page is that “pages offer more robust features for organizations, businesses, brands, and public figures.” Also, Facebook claims that “maintaining a profile for anything other than an individual person is a violation of” its rules. The help section goes on to say that organizations in violation of this rule are in risk of having their profiles deleted.

The process, according to some users, is less than smooth. According to Jeffrey Zeldman, the migration tool made the admin for his page the user profile that Facebook had deleted during the migration, rendering him unable to post content or make changes to the page.

Why is Facebook enacting this push to move businesses to pages? We suspect that the company wants to have its total content more uniformly organized, preventing user confusion and helping businesses connect in the way that it sees fit with users. And hey, once a company has a page, they might as well advertise it, right? Last time we checked you weren’t allowed to run ads to accumulate friends on Facebook, but you sure can to garner Likes with dollars.

About these ads

Hugues Rey. 20 années de passion et d'expérience dans le monde des agences médias et digitales. Hugues started his career in 1992 at Mindshare, where he morphed from a TV buyer into Head of Research. He moved to Initiative (Media agency) in 1998 where, after 2 years of leads in the R&D Department, he set up the digital planning and buying unit: FastBridge. His next move, in 2007, was internal in the IPG Group: Head of Digital Europe – Middle East – Africa. He finally joined Havas Media in 2010 as CEO. Hugues was from 1999 to 2011 Chairman of the Internet Comite of the CIM (Centre d’Information sur les Medias). He is now Charirman of the TV Comite. He is also founding father, Past-President & member of the board of the IAB Belgian Chapter. As from november 2012, Hugues is also president of the United Media Agencies (UMA). Hugues gives frequent lecture at  Belgian universities & schools. In 2012, he started a full week of lecture about Digital Communication in Saigon City (Vietnam). Moreover, International conferences speeches is one of his hobbies.

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3 comments on “You can now convert a standard Facebook profile into a business page – TNW Facebook
  1. [...] You can now convert a standard Facebook profile into a business page – TNW Facebook (huguesrey.wordpress.com) [...]

  2. [...] You can now convert a standard Facebook profile into a business page – TNW Facebook (huguesrey.wordpress.com) [...]

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"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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