The New York Times Social Media Strategy Boils Down To \’Don\’t Be Stupid\’

via The New York Times Social Media Strategy Boils Down To \’Don\’t Be Stupid\’.

Liz Heron, the social media editor at The New York Times, is refreshingly honest about her paper’s policies about Twitter and Facebook.

Or lack thereof, as the case may be.

“We don’t really have any social media guidelines,” she told the audience at the BBC’s Social Media Summit. “We basically just tell people to use common sense and don’t be stupid.”

While last year, she and the other two social media editors encouraged journalists to use social media like a distribution channel, this year they want writers and reporters to interact with people.

The three goals for the social media platforms are to increase

1. “user engagement and newsgathering on our main accounts,”

2. “amplifying our journalists’ voice for those who are doing [social media] really well,” and

3. add a social media component to high-impact stories coming out of the newsroom like a Facebook chat when Osama bin Laden was killed.

The Times is encouraging its staffers to reach out, but they do not want to have too heavy a hand.

“We don’t want to scare people into being afraid to use social media to its fullest potential,” Heron said. “We really want to trust them to do it well.”

The NYT also plans to start focusing on Facebook more since they have “cracked that code” on Twitter but haven’t been as successful on Facebook.

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Hugues Rey. 20 années de passion et d'expérience dans le monde des agences médias et digitales. Hugues started his career in 1992 at Mindshare, where he morphed from a TV buyer into Head of Research. He moved to Initiative (Media agency) in 1998 where, after 2 years of leads in the R&D Department, he set up the digital planning and buying unit: FastBridge. His next move, in 2007, was internal in the IPG Group: Head of Digital Europe – Middle East – Africa. He finally joined Havas Media in 2010 as CEO. Hugues was from 1999 to 2011 Chairman of the Internet Comite of the CIM (Centre d’Information sur les Medias). He is now Charirman of the TV Comite. He is also founding father, Past-President & member of the board of the IAB Belgian Chapter. As from november 2012, Hugues is also president of the United Media Agencies (UMA). Hugues gives frequent lecture at  Belgian universities & schools. In 2012, he started a full week of lecture about Digital Communication in Saigon City (Vietnam). Moreover, International conferences speeches is one of his hobbies.

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One comment on “The New York Times Social Media Strategy Boils Down To \’Don\’t Be Stupid\’
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