Gartner: Google & Apple Obvious Winners in Smartphone Market | Analysis | The Mac Observer

Gartner: Google & Apple Obvious Winners in Smartphone Market | Analysis | The Mac Observer.

Bryan Chaffin

Google and Apple are the obvious winners in the smartphone market during the June quarter of 2011, according to market research firm Gartner. The company released new data this week showing that Apple was the only device manufacturer of the top four to show market share gains, and that only Google’s Android and Apple’s iOS gained share in the battle for operating system share.

“Google and Apple are the obvious winners in the smartphone ecosystem,” the company wrote in a statement. “The combined share of iOS and Android in the smartphone operating system (OS) market doubled to nearly 62 percent in the second quarter of 2011, up from just over 31 percent in the corresponding period of 2010.”

The company added that, “these two OSes have the usability that consumers enjoy, the apps that consumers feel they need, and increasingly a portfolio of services delivered by the platform owner as well.”

Gartner’s newest report is based on sales to end users, as opposed to sales from manufacturers into the retail channel.

Overall, sales of smartphone devices were up 74% year-over-year, and they accounted for 25% of the broader mobile market. That’s up from17% of the mobile device market in the June quarter of 2010.

Hardware Sales

Looking first at hardware sales, we offer a chart with mobile device unit sales by vendor in Q2 of 2010 compared to Q2 of 2011. These numbers are for the entire mobile handset market, including feature phones and smartphones.

That chart shows the steep decline of Nokia’s unit sales, as well as the sharp increase in unit sales by Apple, HTC, and Chinese firm Huwaei Device. Samsung, the industry’s second largest mobile handset maker, turned in a smaller gain in percentage terms, while Sony Ericcson showed a sharp decrease in sales.

Worldwide Mobile Device Sales to End Users by Vendor in 2Q11
(Thousands of Units)

Mobile Unit Unit Sales

Chart by The Mac Observer from data published by Gartner

If we turn to the charts to see market share, we get a slightly different view, where Nokia, Samsung, and LG all lost market share, even though of those three, Samsung did increase its unit sales. Nokia’s unit share fell from 30.3% to 22.8%, while Samsung slipped 1.5% to 16.3%, and LG dropped 2.3% to 5.7%.

Apple, on the other hand, grew its share of the mobile handset market from 2.4% to 4.6%, and again, that’s counting all feature phones, not just smartphones.

Worldwide Mobile Device Sales to End Users by Vendor in 2Q11

Mobile Device Market Share by Vendor

Chart by The Mac Observer from data published by Gartner

In its report, Gartner said that Apple “continued to exceed expectations, even though the iPhone 4 will soon be replaced by a new model.”

The firm attributed some of Apple’s unit growth to the 42 new carriers the company signed up in some 15 different countries. Gartner said that Apple’s sales in China propelled the company to be the third largest smartphone vendor in the country, and the 7th largest mobile handset maker.

We also put together a chart showing smartphone market share by operating system. That chart shows in stark, crystal clear terms that Google’s Android has quickly become king of the smartphone market in terms of market share. It also shows that Apple’s iOS (and this is counting only iPhones—neither iPod touches nor iPads are part of the mobile handset market) is the only other platform that is actually growing.

While Research In Motion lost a significant amount of share, dropping from 19% to 12% of the smartphone market, it was Nokia that gave it up like a two-bit hooker, dropping from 41% market share to 22% year-over year. Android mushroomed from 17% to 43%, while Apple’s iOS grew from 14% to 18%.

Worldwide Smartphone Sales to End Users by Operating System

Mobile Smartphone Operating System Market Share

Chart by The Mac Observer from data published by Gartner

We should point out that Apple and Google continue to fight different wars in many respects. Google’s market share will eventually matter when it comes to ad sales, while Apple is selling hardware, and consistently claims the lion’s share of the entire mobile handset industry’s device profits.

About these ads

Hugues Rey. 20 années de passion et d'expérience dans le monde des agences médias et digitales. Hugues started his career in 1992 at Mindshare, where he morphed from a TV buyer into Head of Research. He moved to Initiative (Media agency) in 1998 where, after 2 years of leads in the R&D Department, he set up the digital planning and buying unit: FastBridge. His next move, in 2007, was internal in the IPG Group: Head of Digital Europe – Middle East – Africa. He finally joined Havas Media in 2010 as CEO. Hugues was from 1999 to 2011 Chairman of the Internet Comite of the CIM (Centre d’Information sur les Medias). He is now Charirman of the TV Comite. He is also founding father, Past-President & member of the board of the IAB Belgian Chapter. As from november 2012, Hugues is also president of the United Media Agencies (UMA). Hugues gives frequent lecture at  Belgian universities & schools. In 2012, he started a full week of lecture about Digital Communication in Saigon City (Vietnam). Moreover, International conferences speeches is one of his hobbies.

Tagged with: , ,
Posted in Android, Apple, BlackBerry, Mobile Apps

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 2,660 other followers

Gala & Party - ImagibraineApril 24th, 2014
16 hours to go.
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
13 days to go.
Iamabridge Community
  • An error has occurred; the feed is probably down. Try again later.
  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
  • An error has occurred; the feed is probably down. Try again later.
  • Article: Women Account for Nearly Half of UK Mobile Gamers April 23, 2014
    Women in the UK are becoming more digitally enabled, according to a new eMarketer report. Gaming is one area where there has been a particular surge in interest, and female mobile gamers are very much on par with their male counterparts. On top of that, they’re more likely than men to play games on tablets.
  • Article: Hungry Teens Spend Most on Food April 23, 2014
    According to research, food is the No. 1 category for teen spending. But this young demographic is frugal when dining, favoring quick-service restaurants over other establishments.
  • Article: Chile's Internet Users Are Keen Simultaneous Digital Media Consumers April 23, 2014
    In Chile, high digital device usage, a result of advanced internet adoption rates, has given way to simultaneous media consumption. Mobile phones are the most common device for multiscreening while watching TV.
  • Article: Despite Time Spent, Mobile Still Lacks for Ad Spend in the US April 23, 2014
    Mobile may be stealing share of US adults’ daily time spent with media, but print still commands the most ad dollars, according to new eMarketer estimates. US advertisers will spend just 7 cents per US adult per hour spent on mobile this year, vs. nearly $1 for print.
  • Article: UK Key Trends for 2014: Content Creation Is a Top Agenda Item for Brands April 22, 2014
    UK advertisers are scrambling aboard the content marketing bandwagon, and with good reason, according to a new eMarketer report. Nearly nine in 10 marketers are using content marketing, and social media, blogs, website articles and newsletters are the top choices for distributing materials.
About myself

"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …


Get every new post delivered to your Inbox.

Join 2,660 other followers

%d bloggers like this: