Samsung Passes Apple in Smartphone Shipments According to New Report – Forbes

Samsung Passes Apple in Smartphone Shipments According to New Report – Forbes.


This file photo taken on April 10, 2008 shows ...

Image by AFP/Getty Images via @daylife

According to a new report out from the research firm Strategy Analytics Samsung, maker of the Galaxy line of smartphones and tablets, has passed up Apple in smartphone shipments.

This is not to say that Samsung has actually sold more units than Apple – Samsung does not release its unit sales information – only that it has shipped more units to retailers. Still, one way or another this is yet another sign that the mobile wars are heating up.

Samsung’s smartphone shipments hit 28 million units for a total market share of 24% compared to Apple’s 15%. Nokia came in third at 14%.

The companies are still embroiled in a major patent battle which has been playing out in Australia and across the globe.

I doubt that Samsung poses a real threat to Apple’s core business, and even with the popularity of Samsung’s phones and tablets, Apple still remains king of the hill. Shipments do not equal sales, and Apple has been posting record units sold with the release of the iPhone 4S and its widely talked-about Siri voice recognition software.

Android, which powers most of Samsung’s phones, is still a second best option when it comes to mobile operating systems also, though that could certainly change in the future. Android Market now sells more apps than the iPhone. It’s only a matter of time before the much more open system out-innovates Apple.

Even then, however, it’s not likely that any one seller of Android-powered devices will surpass Apple any time soon. The iPhone and iPad are still unique products, and few companies have ever rivaled Apple’s brand loyalty.

At this point in both the patent wars and the mobile wars, it’s impossible to predict the future.

About these ads

Hugues Rey. 20 années de passion et d'expérience dans le monde des agences médias et digitales. Hugues started his career in 1992 at Mindshare, where he morphed from a TV buyer into Head of Research. He moved to Initiative (Media agency) in 1998 where, after 2 years of leads in the R&D Department, he set up the digital planning and buying unit: FastBridge. His next move, in 2007, was internal in the IPG Group: Head of Digital Europe – Middle East – Africa. He finally joined Havas Media in 2010 as CEO. Hugues was from 1999 to 2011 Chairman of the Internet Comite of the CIM (Centre d’Information sur les Medias). He is now Charirman of the TV Comite. He is also founding father, Past-President & member of the board of the IAB Belgian Chapter. As from november 2012, Hugues is also president of the United Media Agencies (UMA). Hugues gives frequent lecture at  Belgian universities & schools. In 2012, he started a full week of lecture about Digital Communication in Saigon City (Vietnam). Moreover, International conferences speeches is one of his hobbies.

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One comment on “Samsung Passes Apple in Smartphone Shipments According to New Report – Forbes
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