When Digital Life meets P.O.E.

– Interactive Advertising Bureau Belgium.

AB Breakfast - 04 mai 2012
IAB Breakfast Les marketeers belges qui sont en train d’élaborer leurs stratégies en ligne, feraient bien de se focaliser sur le parcours d’achat des consommateurs. De cette manière, ils lieront plus facilement les clients (potentiels) à leur marque et ils pourront exercer une influence sur le processus d’achat. Les paid, owned and earned media jouent un rôle essentiel dans ce processus. Mais n’importunez pas trop les Belges dans les médias sociaux lorsqu’ils n’en ont pas envie. Le monde en ligne offre d’innombrables possibilités aux marques, qui ne peuvent toutefois réaliser ce potentiel que via des stratégies marketing soigneusement appliquées.

Lors de l’IAB Breakfast du 4 mai prochain, Jan Drijvers (TNS) vous présentera les nouveaux résultats du Digital Life 2012. Comment les belges voient les médias internet et mobile? Comment les consommateurs voient les marques? Et comment les marques voient les paid, owned et earned medias?

Comment les marques agissent-elles, avec le Baromètre P.O.E. De HAVAS. Corinne Verstraete et Hugues Rey vous expliquent quelles marques, par secteur, retire un gain d’efficacité de la symbiose entre paid, owned et earned media, mais aussi comment les marques peuvent optimaliser leur stratégie.



8h30: petit-déjeuner

9h00: Digital Life 2012 – Jan Drijvers (TNS)

9h50: P.O.E. Barometer – Huges Rey/Corinne Verstraete (HAVAS)

10h30 fin


Jan Drijvers  - TNS
Corinne Verstraete  - HAVAS
Huges Rey  - Havas

Informations pratiques

vendredi 4 mai 2012
8h30 - 10h30
The Egg, Communication Nest
Rue Bara 175
1070 Bruxelles



Membres: 0 euro (HTVA)
Non-membres: 50 euro (HTVA)
About these ads

Hugues Rey. 20 années de passion et d'expérience dans le monde des agences médias et digitales. Hugues started his career in 1992 at Mindshare, where he morphed from a TV buyer into Head of Research. He moved to Initiative (Media agency) in 1998 where, after 2 years of leads in the R&D Department, he set up the digital planning and buying unit: FastBridge. His next move, in 2007, was internal in the IPG Group: Head of Digital Europe – Middle East – Africa. He finally joined Havas Media in 2010 as CEO. Hugues was from 1999 to 2011 Chairman of the Internet Comite of the CIM (Centre d’Information sur les Medias). He is now Charirman of the TV Comite. He is also founding father, Past-President & member of the board of the IAB Belgian Chapter. As from november 2012, Hugues is also president of the United Media Agencies (UMA). Hugues gives frequent lecture at  Belgian universities & schools. In 2012, he started a full week of lecture about Digital Communication in Saigon City (Vietnam). Moreover, International conferences speeches is one of his hobbies.

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About myself

"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …


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