Facebook Dominates Global Social Network Traffic


Facebook Dominates Global Social Network Traffic.

20 hours ago by Samantha Murphy

Social Network World Map - 600

Facebook has a strong hold on traffic to various social networks across the globe, according to a new infographic map.

Italian-based social media strategist Vincenzo Cosenza has looked at the most popular social networks used worldwide, according to traffic monitoring sites such as Alexa and Google Trends, and put together a map to highlight the leading platforms. He posted his findings on his blog, Vincos.it

Facebook — which boasts more than 845 million active users — is the top-used social networking site in 126 out of 137 countries analyzed, including the U.S., Australia, Japan, the U.K., Canada, Brazil and India.

Image representing QZone as depicted in CrunchBase
Image via CrunchBase

Global Social Network Chart - 600

Although Facebook has its roots in the U.S. (with 222 million users), Europe is the continent with the most users on the site (232 million).

Meanwhile, Facebook is not the top player in Russia (Odnoklassniki), China (QZone), Vietnam (Zing) and Latvia (Draugiem).

“If we take a look over Facebook’s shoulders we can see the battle for the second position between Twitter and LinkedIn or, especially in Europe, between Badoo and Twitter,” Cosenza noted on his blog.

It’s interesting to note that Google+ data is not displayed by Google Trends for sites.

Do you think other social networks have the potential to pass Facebook in certain regions in the future? If so, which ones and where? Let us know your opinion in the comments.

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Hugues Rey. 20 années de passion et d'expérience dans le monde des agences médias et digitales. Hugues started his career in 1992 at Mindshare, where he morphed from a TV buyer into Head of Research. He moved to Initiative (Media agency) in 1998 where, after 2 years of leads in the R&D Department, he set up the digital planning and buying unit: FastBridge. His next move, in 2007, was internal in the IPG Group: Head of Digital Europe – Middle East – Africa. He finally joined Havas Media in 2010 as CEO. Hugues was from 1999 to 2011 Chairman of the Internet Comite of the CIM (Centre d’Information sur les Medias). He is now Charirman of the TV Comite. He is also founding father, Past-President & member of the board of the IAB Belgian Chapter. As from november 2012, Hugues is also president of the United Media Agencies (UMA). Hugues gives frequent lecture at  Belgian universities & schools. In 2012, he started a full week of lecture about Digital Communication in Saigon City (Vietnam). Moreover, International conferences speeches is one of his hobbies.

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Posted in Facebook, Social Media, Social Network, Twitter

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"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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