Facebook Dominates Global Social Network Traffic


Facebook Dominates Global Social Network Traffic.

20 hours ago by Samantha Murphy

Social Network World Map - 600

Facebook has a strong hold on traffic to various social networks across the globe, according to a new infographic map.

Italian-based social media strategist Vincenzo Cosenza has looked at the most popular social networks used worldwide, according to traffic monitoring sites such as Alexa and Google Trends, and put together a map to highlight the leading platforms. He posted his findings on his blog, Vincos.it

Facebook — which boasts more than 845 million active users — is the top-used social networking site in 126 out of 137 countries analyzed, including the U.S., Australia, Japan, the U.K., Canada, Brazil and India.

Image representing QZone as depicted in CrunchBase
Image via CrunchBase

Global Social Network Chart - 600

Although Facebook has its roots in the U.S. (with 222 million users), Europe is the continent with the most users on the site (232 million).

Meanwhile, Facebook is not the top player in Russia (Odnoklassniki), China (QZone), Vietnam (Zing) and Latvia (Draugiem).

“If we take a look over Facebook’s shoulders we can see the battle for the second position between Twitter and LinkedIn or, especially in Europe, between Badoo and Twitter,” Cosenza noted on his blog.

It’s interesting to note that Google+ data is not displayed by Google Trends for sites.

Do you think other social networks have the potential to pass Facebook in certain regions in the future? If so, which ones and where? Let us know your opinion in the comments.

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