40% of the Top Brands Are on Instagram

40% of the Top Brands Are on Instagram.

If you’re on the fence about putting your brand on Instagram, consider this: 40% of the top 100 brands are already there, according to new research.

Simply Measured looked at the Interbrand Top 100 Global Brands list to determine how many were on the platform already. The rate pales in comparison to Facebook’s 98% and Twitter’s 94%, but Adam Schoenfeld, CEO of Simply Measured, points out that Instagram is still an up-and-coming platform.

At the beginning of 2012, Instagram had 15 million users and was only available on the iPhone. Now, it has 80 million and is also available to Android users.

“This aggressive growth has provided a massive marketing opportunity and top brands are taking that seriously,” Schoenfeld wrote on the company’s blog on Wednesday.

Like other emerging platforms, the list of the top brands on Instragram doesn’t cohere to the Interbrand list. The top Instagram brand is MTV with 813,201 users. Next up is Starbucks with 758,146.

Here is the complete list:

In another measure — engagement — luxe brands appear to have the edge. Simply Measured’s most-engaged list includes Burberry, Tiffany & Co., Audi, Hermes and Gucci.

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