[infographie] Web et e-commerce : 25 ans d’innovations technologiques | Locita.com


[infographie] Web et e-commerce : 25 ans d’innovations technologiques | Locita.com.

Depuis 1987, l’invention du web puis des smartphones ont permis l’essor du e-commerce. Cette infographie recense les faits les plus intéressants de ces 25 dernières années, présentés par période de 5 ans.

- La période « Pré-web » de 1987 à 1992 : En 1987 la première plateforme électronique de Swreg permet de vendre un logiciel en ligne. Les premiers abonnements à Internet apparaissent. En 1991, Tim Berners-Lee développe le premier navigateur sur un ordinateur NeXT.
- Le “Web-Launch” de 1992 à 1997 : Marc Andreesen fonde Netscape, Pierre Omidyar vend aux enchères le premier produit sur eBay et Jeff Bezos lance Amazon en 1995.
- L’ère “Dotcom” de 1997 à 2002 : Période de domination d’Internet Explorer, où les premiers chiffres astronomiques tombent. Exemple en Allemagne, Intershop défraye la chronique avec son introduction en bourse pour une valeur de 300 millions d’euros.
- “L’ascension de Google” de 2002 à 2007 : Un projet initié par les étudiants Larry Page et Sergueï Brin donnera naissance à Google. Le marketing online devient l´atout majeur de l’e-commerce. Les survivants de la bulle poursuivent leur ascension.
- “Le retour d’Apple” de 2007 à 2012 : iTunes, iPhone et iPad… Apple révolutionne à nouveau les marchés avec ses innovations. Le web devient social et mobile !

About these ads

Hugues Rey. 20 années de passion et d'expérience dans le monde des agences médias et digitales. Hugues started his career in 1992 at Mindshare, where he morphed from a TV buyer into Head of Research. He moved to Initiative (Media agency) in 1998 where, after 2 years of leads in the R&D Department, he set up the digital planning and buying unit: FastBridge. His next move, in 2007, was internal in the IPG Group: Head of Digital Europe – Middle East – Africa. He finally joined Havas Media in 2010 as CEO. Hugues was from 1999 to 2011 Chairman of the Internet Comite of the CIM (Centre d’Information sur les Medias). He is now Charirman of the TV Comite. He is also founding father, Past-President & member of the board of the IAB Belgian Chapter. As from november 2012, Hugues is also president of the United Media Agencies (UMA). Hugues gives frequent lecture at  Belgian universities & schools. In 2012, he started a full week of lecture about Digital Communication in Saigon City (Vietnam). Moreover, International conferences speeches is one of his hobbies.

Posted in Apple, Brand/Branding, Marketing/Advertising x Facts/Figures, Microsoft

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AMMA AWARDS 2013
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"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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