Since I first joined Facebook over four years ago the social media landscape has continued to evolve at a rapid pace. It also has become more fun with the addition of Instagram and Pinterest.
What I like to see is that the big boys are not having it all their own way.
Google thought Facebook was just a fad that would go away. For a while there Twitter looked like it would be a super nova that exploded with growth and then fade into oblivion. But neither of these events have occurred and social media has moved from fad to mainstream.
When I participate on Pinterest it seems as if I am male voyeur listening in on visual conversations dominated by women. It is a bit like dropping into a women’s fashion store or lingerie shop. You know that it is OK to be there but it doesn’t feel quite right. This is validated when you look at the Pinterest demographics and also notice that the top five pinners with millions of followers are female.
Two Significant Trends in Social Media
There are two trends that have emerged in the last two years that have changed the social media landscape and fabric.
Visualisation of content: This is obvious when you see the rapid rise of Pinterest and Instagram and the evolution of larger images on Facebook and its user interface. Google+ had realised this when it launched last year with its feature and function sets applying a highly visual format.
Mobile use and sharing: Instagram is the leader of this trend and is one of the reasons that Facebook made a $1 billion purchase of a non profitable company (Instagram) with only 16 employees.
Hugues Rey. 20 années de passion et d'expérience dans le monde des agences médias et digitales.
Hugues started his career in 1992 at Mindshare, where he morphed from a TV buyer into Head of Research. He moved to Initiative (Media agency) in 1998 where, after 2 years of leads in the R&D Department, he set up the digital planning and buying unit: FastBridge.
His next move, in 2007, was internal in the IPG Group: Head of Digital Europe – Middle East – Africa. He finally joined Havas Media in 2010 as CEO.
Hugues was from 1999 to 2011 Chairman of the Internet Comite of the CIM (Centre d’Information sur les Medias). He is now Charirman of the TV Comite.
He is also founding father, Past-President & member of the board of the IAB Belgian Chapter.
As from november 2012, Hugues is also president of the United Media Agencies (UMA).
Hugues gives frequent lecture at Belgian universities & schools.
In 2012, he started a full week of lecture about Digital Communication in Saigon City (Vietnam). Moreover, International conferences speeches is one of his hobbies.
Women in the UK are becoming more digitally enabled, according to a new eMarketer report. Gaming is one area where there has been a particular surge in interest, and female mobile gamers are very much on par with their male counterparts. On top of that, they’re more likely than men to play games on tablets.
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Mobile may be stealing share of US adults’ daily time spent with media, but print still commands the most ad dollars, according to new eMarketer estimates. US advertisers will spend just 7 cents per US adult per hour spent on mobile this year, vs. nearly $1 for print.
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