3 nieuwe talenten bij Havas Media Social


De ontwikkeling van de Sociale activiteiten bij Havas Media was aanzienlijk in 2012 en zal zich verder blijven ontwikkelen in 2013. Het departement, geleid door Mathias Beke, verwelkomt 3 nieuwe talenten. Zo zal Marie Leplae (ex-Social.Lab) het Social Campaign Management team versterken, terwijl Laure-Anne Scieur (ex-Groupon) en Benoît-Xavier Pirson het Content & Community Management team zullen aanvullen vanaf 1 december 2012. 

Het team, nu 9 personen sterk, staat klaar om de drievoudige uitdaging van het beheer van Social Media aan te pakken: het monitoren en het meten van invloed, het beheer van de content en van de communities en de integratie in de “Paid-Owned-Earned” strategie van het merk. Omwille van deze redenen wordt dit geïntegreerd aanbod voor de klanten van Havas Media gecoördineerd door het Strategisch departement onder leiding van Corinne Verstraete. Het draagt ​​bij tot de concretisering van de Paid-Owned-Earned methodologie, ontwikkeld door het agentschap sinds 2010.

Een reeks van nauwkeurige tools wordt gebruikt door Havas Media Social : (1) BAM (door BLiNQ Media) voor het beheer en de optimalisatie van Facebook ads. (2) Socialbakers en Quintly voor het meten van engagement, de mate van respons en de evolutie van de fanbases. (3) Synthesio en Engagor voor het ontdekken van gespreksmogelijkheden, het meten van de e-reputation (volume en gevoel) en de customer care.

« Havas Media biedt een alomvattende aanpak die sociale media integreren in een globaal driedimensionaal communicatieplan. Het agentschap wil zich uiten als extreem aanpasbaar en robuust », Hugues Rey (CEO Havas Media).

Contact Havas Media Belgium :

Hugues Rey

Chief Executive 0fficer

Tel: +32 2 349 15 60  – Mobile Tel: +32 496 26 06 88

Hugues.rey@be.havasmedia.com 

Troonstraat 60 – 1050 Brussel

 

Over Havas Media

Havas Media is de media-afdeling van Havas. Havas Media is aanwezig in meer dan honderd landen met 3200 medewerkers. Havas Media Brussel telt bijna 55 medewerkers die alle aspecten van mediagebruik (Offline en Digital) beheren in de reclamewereld.

About these ads

Hugues Rey. 20 années de passion et d'expérience dans le monde des agences médias et digitales. Hugues started his career in 1992 at Mindshare, where he morphed from a TV buyer into Head of Research. He moved to Initiative (Media agency) in 1998 where, after 2 years of leads in the R&D Department, he set up the digital planning and buying unit: FastBridge. His next move, in 2007, was internal in the IPG Group: Head of Digital Europe – Middle East – Africa. He finally joined Havas Media in 2010 as CEO. Hugues was from 1999 to 2011 Chairman of the Internet Comite of the CIM (Centre d’Information sur les Medias). He is now Charirman of the TV Comite. He is also founding father, Past-President & member of the board of the IAB Belgian Chapter. As from november 2012, Hugues is also president of the United Media Agencies (UMA). Hugues gives frequent lecture at  Belgian universities & schools. In 2012, he started a full week of lecture about Digital Communication in Saigon City (Vietnam). Moreover, International conferences speeches is one of his hobbies.

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
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IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
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"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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