INFOGRAFIC: The Voice Belgique confirme le succès du “Second Screen”: plus de 11.000 interventions !


Ce mardi 22 Janvier 2013, la deuxième saison de “The Voice Belgique” a débuté sur La Une (RTBF).

Havas Media a analysé les liens entre les interventions sur réseaux sociaux et la diffusion de l’émission.

Avec 11.000 interventions mesurées sur les réseaux sociaux, il s’agit d’un franc succés. (On dépasse de loin les 6.700 commentaire de The Voice of Vlaanderen (VTM): http://huguesrey.wordpress.com/2013/01/22/het-succes-van-het-tweede-scherm-the-voice-van-vlaanderen-bewijst-het/)

Twitter est largement le canal le plus utilisé (96% des commentaires mesurés).

Une émission qui génère du bonheur ? 96% des sentiments mesurés sont  positifs (32%) ou neutres (64%).

Quentin Mosimann (via sa complicité avec le public et ses interactions en direct sur twitter) génère un volume important de réactions.

The Voice FR BD

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

En savoir plus ? hugues.rey@havasmedia.com

About these ads

Hugues Rey. 20 années de passion et d'expérience dans le monde des agences médias et digitales. Hugues started his career in 1992 at Mindshare, where he morphed from a TV buyer into Head of Research. He moved to Initiative (Media agency) in 1998 where, after 2 years of leads in the R&D Department, he set up the digital planning and buying unit: FastBridge. His next move, in 2007, was internal in the IPG Group: Head of Digital Europe – Middle East – Africa. He finally joined Havas Media in 2010 as CEO. Hugues was from 1999 to 2011 Chairman of the Internet Comite of the CIM (Centre d’Information sur les Medias). He is now Charirman of the TV Comite. He is also founding father, Past-President & member of the board of the IAB Belgian Chapter. As from november 2012, Hugues is also president of the United Media Agencies (UMA). Hugues gives frequent lecture at  Belgian universities & schools. In 2012, he started a full week of lecture about Digital Communication in Saigon City (Vietnam). Moreover, International conferences speeches is one of his hobbies.

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Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
12 days to go.
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About myself


"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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