#Smc040 @ransbottyn's Experiment: Social Media Product Placement

A good example was the provoking presentation by Cain Ransbottyn (@ransbottyn), famous in Belgium because his life is a ‘soap on social media’ which is well sponsored using product placement. With 85,000 followers on Twitter he is sure that each message he ‘dumps’ there is picked up one way or the other – and it doesn’t matter what way! His lifestyle is covered by his activities in social media, which usually are well planned and analysed. Of course there are many tricks and it is up to you if you like to use ‘white hat’ or ‘black hat’…

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