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Livre blanc du Social Media Club / Chaire Social Media Monetization
Le Social Media Club France, cercle de réflexion autour des médias sociaux rassemblant des professionnels du secteur, s’est associé à Paypal pour lancer la « Chaire Social Media Monetization », un cycle de rencontres annuelles. Les travaux effectués sur le sujet depuis septembre 2011 ont été synthétisés dans un livre blanc consacré à la question de la monétisation des médias sociaux. Des réflexions de fond sont faites sur la viralité, les modèles d’audience, le mobile, le modèle SoLoMo ou encore le Social Commerce. Un document bien intéressant qui creuse la question. Il a été encadré par Jean-Samuel Beuscart et Kevin Mellet (socio-économistes chez Orange Labs), Olivier Binet (directeur du développement commercial et de l’innovation chez PayPal), Matthieu Lecomte (président de plomberie.fr) et Pierre-Yves Platini (Président du Social Media Club).
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Harvard Business Review
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I crossing
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BuzzMachine
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