About - Hugues Rey

“I am a bridge” is  my personal blog project where I grab and share some news around my professional environement and digital hobbies.

I do it for my self (first as a personal note pad) & for you highlighting the most refreshing /usefull/exploitable facts

I try to mix sources based on the following keywords: mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, communication, cases, augmented reality, branding, devices  geolocalization, search, mobile  and OS…

Contacts: iamabridge@gmail.com / follow me on twitter & foursquare: huguesrey / Linkedin: http://be.linkedin.com/in/huguesrey

Some facts about myself :

• Belgian (Brussels) – 9th July 1968

 

• almost 20 years of Media & Digital Strategy Experience

• Havas Media Belgium: Chief Operating Officer (2010 – …)
• MediaBrands Brussels (IPG): Chief Strategy/Digital Officer (2008 -2010)
• Initiative Europe Middle-East Africa (IPG): Digital Director (2007 – 2008)
• FastBridge Brussels (IPG) : Founder / Managing Director (2000 – 2007)
• Initiative Media Brussels (IPG): Research & Development Director (1998 – 2000)
• Mindshare Brussels (WPP): Research Manager (1992 – 1998)
  
• Active in some professional associations IAB (Founding father & Past-president & Member of the Board), CIM (Internet Commission President + Member of the Board), UMA (Member of the Board & Vice-President), BMMA (Past-Member of the Board), GRP (Member of the Board)

• (Main) Lectures at International & Local Conferences:

• I-Com Conference – Berlin (9/2005) (Metriweb: The Full Single Source)
• IAB France – Paris (1/2006) (International Online Planning: Added Value ?)
• Association of Communication Executive (ACE) – Brussels (2/2006) (New Technologies and Communication)
• EGTA (European Group of Television Advertising) – Helsinki (4/2006) (IPTV: Are you ready for TV 2.0?)
• IAB Greece – Athens (12/2006) (Test ! Learn ! Deploy ! A key to Digital Marketing)
• BrandFestival – Budapest (9/2007) (The Whispers of the Crowd!)
• Belgian Management & Marketing Association (BMMA) (1/2008) – (Is Social Networking Something Advertisers Can Ignore ?)
• ISE Digital Out-Of-Home Business Conference (2/2009) – Amsterdam – (DOOH: A Brave New World ?)
• GRP (Brussels) (11/2009) – Future of the CIM Digital Measurement
• GRP (Brussels) (6/2010) – Non-Linear TV & the future of the media agencies
• CIM (Brussels) (3/2011) – Rich Internet Application
• Belgian Management & Marketing Association – BMMA (Brussels) (3/2011) –  Les Agences Médias – Chronique d’une Mort Annoncée ?
• Executive Master in Marketing & Advertising (Solvay Business School) (12/2011) – Closing Session: 18 ans: age de passion ou age de raison ? une brève histoire de la communication digitale en Belgique et une vision sur son future