Blog Archives

We’re hiring a Paid Search Manager @ Havas Media Brussels

We’re hiring a Paid Search Manager @ Havas Media Brussels – https://www.linkedin.com/jobs2/view/10919061. Feel free to forward this to the right person Job description Havas Media Brussels is hiring a Paid Search Manager who will be responsible for strategy, execution, and

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Posted in Marketing/Advertising x Facts/Figures

The Role of Digital in TV Research, Fanship and Viewing – Think Insights – Google

The Role of Digital in TV Research, Fanship and Viewing – Think Insights – Google. Digital platforms are changing the way people experience television. With 90% of TV viewers visiting YouTube and Google Search, we looked at how they are

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Posted in TV

Marketing Executives: Digital Media Spend Will Overtake Traditional by 2016 – BWWGeeksWorld

Marketing Executives: Digital Media Spend Will Overtake Traditional by 2016 – BWWGeeksWorld. CINCINNATI, April 22, 2014 /PRNewswire/  More than half of marketing executives expect to spend more on digital media than traditional channels within the next two years, according to a survey

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Posted in Reserach

Qui domine le trafic social en 2014: Pinterest en deuxième position avec 7% du trafic | Viuz

Etude : Qui domine le trafic social en 2014 ? | Viuz. Alors que plusieurs études constatent le déclin du « Reach organique sur Facebook », une étude publiée par Shareaholic et réalisée sur 400.000 sites web dans le monde et plus de 300 millions d’utilisateurs

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Posted in Social Media, Social Network

Les ventes digitales de Warner Music pèsent plus que ses ventes physiques – JDN Média

Les ventes digitales de Warner Music pèsent plus que ses ventes physiques – JDN Média. L’exemple de la Major est symptomatique d’une industrie qui, après avoir critiqué Internet, y voit sa dernière bulle d’oxygène. Le marché de l’industrie musicale est

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Posted in Music Industry Evolution

9 mois après le SRP (by Havas Media) – Médiamétrie et Twitter vont mesurer les tweets liés aux émissions TV

Médiamétrie et Twitter vont mesurer les tweets liés aux émissions TV. Médiamétrie et Twitter s’associent pour lancer l’année prochaine un outil de mesure d’audience des tweets émis en lien avec un programme de télévision, ont annoncé mardi les deux sociétés. Baptisé “Médiamétrie Twitter TV Ratings”,

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Posted in Social Media, TV, Twitter

You’re more powerful than you think.

An Apple advertisement airing on major networks tonight uses an alternative-rock classic to promote a new tagline for the iPhone 5S. A crowdsourced version of the Pixies’ “Gigantic” plays in the ad, which unveils a new tagline: “You’re more powerful

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Posted in Marketing/Advertising x Facts/Figures

Programmatic & Native: How Content & Data-Driven Marketing Can Co-Exist

Programmatic & Native: How Content & Data-Driven Marketing Can Co-Exist. Advertising is always most effective when it is well integrated into the customer experience. Over this past year, programmatic buying and native advertising (both popular buzzwords in our industry) have taken two very different approaches in

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Posted in Facebook, foursquare, Native advertising, real time bidding, Tech Innovation

Boxfish aims to change TV with really big data

Boxfish aims to change TV with really big data. Boxfish has been processing, in real time, every single word spoken on 1,000 different TV channelsworldwide, compiling a database of more than 86 million(!) topics that can be used to categorize and sort

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Posted in Tech Innovation, TV

The Digital Age requires a rethink about traditional strategy: Evolution of technology and business (Accenture External Material)

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Posted in Marketing/Advertising x Facts/Figures

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
http://www.grp.be/fr/amma-awards/ Havas Media 3 Times Nominated
Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
12 days to go.
Iamabridge Community
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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  • Article: Germany's Teens and Digital Media: The Past 15 Years April 24, 2014
    A long-running study of teens’ media habits in Germany points at dramatic changes since 1998. In just a few years, the internet has grown from niche to mainstream, transforming media behavior.
  • Article: Augmented Reality Most Helpful Tool for CPG Shoppers April 24, 2014
    Few consumers use augmented reality tools when shopping for consumer packaged goods (CPG) via mobile, but those who do are finding them more useful than more popular tools such as mobile apps and websites. In fact, while sites are among the most-used CPG mobile shopping tools, few say they’re helpful.
  • Article: Consumers Frustrated by Stalling Mobile Video Ads April 24, 2014
    People are not too crazy about mobile video ads, according to a new eMarketer report, and data usage and stalling are among the top annoyances. To counter these issues, users are connecting with Wi-Fi when watching mobile video—and marketers should take note.
  • Article: In Brazil, Internet Claims Largest Share of Daily Time Spent with Media April 24, 2014
    Brazil’s consumers spend more time with the internet than any other medium each day. However, internet penetration in the country is still low compared with more developed nations, and residents are more likely to turn on the TV than log online on a daily basis.
  • Article: Women Account for Nearly Half of UK Mobile Gamers April 23, 2014
    Women in the UK are becoming more digitally enabled, according to a new eMarketer report. Gaming is one area where there has been a particular surge in interest, and female mobile gamers are very much on par with their male counterparts. On top of that, they’re more likely than men to play games on tablets.
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"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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