Blog Archives

See How St. Vincent Doubled Her First Week Album Sales… | Digital Music NewsDigital Music News

See How St. Vincent Doubled Her First Week Album Sales… | Digital Music NewsDigital Music News. Thursday, April 17, 2014  by  Nina Ulloa Updated 4/18/14 11:30 AM PST. St. Vincent’s latest album St. Vincent came out on February 25th.  The Found Group ran the digital

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Posted in Big Data, Music Industry Evolution, POE, real time bidding, Social Media

Delhaize America Utilizes Data-Driven, Shopper-Centric Pricing

Delhaize America Utilizes Data-Driven, Shopper-Centric Pricing. — April 14, 2014   Delhaize America is streamlining its capabilities to execute data-driven, shopper-centric pricing, promotion and markdown strategies with the adoption of Revionics’ Life Cycle Price Optimization suite. The software will help

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Posted in Big Data

Havas Media apprivoise la data avec DDOG

Avec Data Driven Organic Growth, Havas Media accélère son entrée dans la réalité économique des approches algorithmiques adaptées aux données de grandes dimensions « La Big Data est un levier de réinvention de notre métier en termes de ROI. Avec

Posted in Big Data, havas media, KPI

Burger King Sees Big Data Whopper in Mobile App – The CIO Report – WSJ

Burger King Sees Big Data Whopper in Mobile App – The CIO Report – WSJ. Email Print By CLINT BOULTON Reporter Burger King Worldwide Inc.’sBKW -0.04% “Have it your way” approach to fast food is going mobile, with a side of analytics. The

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Posted in Big Data

Big Data Has Real Potential Thanks To Mobile – Business Insider

Big Data Has Real Potential Thanks To Mobile – Business Insider. The world is awash in data. Mobile is driving the latest surge in data volume. This is being touted as great news for every aspect of business. There’s a

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Posted in Big Data

La place de marché publicitaire par HiMedia – Page éditeurs

La place de marché publicitaire par HiMedia – Page éditeurs. 24 Janvier 2014 Le développement des places de marché publicitaires automatisées et des algorithmes d’enchères en temps réels (RTB) ont simplifié l’usage et l’activation de la DATA publicitaire, que beaucoup s’accordent

Posted in Big Data

An introduction to using Big Data for Marketing – Smart Insights Digital Marketing Advice

An introduction to using Big Data for Marketing – Smart Insights Digital Marketing Advice. Big Data, Big Analytics, Big Automation, Big Noise? When I first started my career, storage was not at today’s inexpensive levels and one of the bigchallenges was

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Posted in Big Data

Where Is Social TV Heading in 2014? | DigitalNext: A Blog on Emerging Media and Technology – Advertising Age

Where Is Social TV Heading in 2014? | DigitalNext: A Blog on Emerging Media and Technology – Advertising Age. Expect More Investment in Second Screen and New Performance Indicators By: Jesse Redniss Published: December 17, 2013 As we wrap up 2013,

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Posted in Big Data, second screen, Social Media

IBM reveals its top five innovation predictions for the next five years | VentureBeat | Big Data | by Dean Takahashi

IBM reveals its top five innovation predictions for the next five years | VentureBeat | Big Data | by Dean Takahashi. IBM In five years, doctors will routinely use your DNA to keep you well. 3. Doctors will use your DNA to

Posted in Big Data

The Digital Industrial Economy by Peter Sondergaard (Gartner)

The Digital Industrial Economy. Peter Sondergaard Research Director  25 years at Gartner 29 years IT Industr The digital world is upon us. Every budget is an IT budget. Every company is a technology company. Every business leader is becoming a digital leader. Every person is becoming

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Posted in Big Data, Digital Advertising, E Business

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About myself


"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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