Blog Archives

How banks can improve finance management tools and apps | Econsultancy

How banks can improve finance management tools and apps | Econsultancy. Consumers’ digital experiences, including banking, are becoming more and more visual. Within the retail banking sector much is still to be done. Most importantly banks should not judge Personal

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Posted in Brand/Branding, Marketing/Advertising x Facts/Figures

The Post-it Note Goes Digital on Evernote – Digits – WSJ

The Post-it Note Goes Digital on Evernote – Digits – WSJ. By GREG BENSINGER CONNECT Rather than fight the digital revolution, the time-tested Post-it note is joining it. 3M Co.MMM +0.10%, which makes about 50 billion of the sticky paper notepads each

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Posted in Brand/Branding, Brands, E Business, Marketing/Advertising x Facts/Figures

Unilever systématise la co-création

Unilever systématise la co-création. Unilever systématise la co-création Les clients n’ont pas qu’un avis, ils ont aussi des idées. Unilever est bien décidé à en systématiser la collecte pour l’aider à innover. Pour ce faire, il a signé un accord-cadre

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Posted in Brand/Branding, Brands, ugc

Schweppes, une saga maitrisée depuis 230 ans, Actualités

Schweppes, une saga maitrisée depuis 230 ans, Actualités.

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Posted in Brand/Branding, Brands

Les Belges sont moins fidèles aux marques – lavenir.net

Les Belges sont moins fidèles aux marques – lavenir.net. Les Belges changent souvent de marques. Seules quelques grandes marques nationales demeurent populaires avec les années, a-t-on appris mercredi dans les résultats de l’enquête European Trusted Brands 2013 menée par Reader’s

Posted in Brand/Branding, Brands

Cet été, Coca-Cola personnalisera les canettes des Belges | Geeko

Cet été, Coca-Cola personnalisera les canettes des Belges | Geeko. Geeko   Bizz Buzz Chroniques Concours Featured Articles Geekosphère Labo Matos Mobile 0 inShare Email Cet été, Coca-Cola personnalisera les canettes des Belges posté par etienne froment le mai 7, 2013 dans Buzz | 0

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Posted in Brand/Branding

Lifestyle-tracking devices for your health, home and happiness | Media Network | Guardian Professional

Lifestyle-tracking devices for your health, home and happiness | Media Network | Guardian Professional.   Companies try to make health and fitness gadgets smarter through embedded tech such as sensors, trackers and cameras. Photograph: Frank Franklini/AP Imagine if your earphones

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Posted in Augmented Reality, Big Data, Brand/Branding

11 Big Tech Trends You’ll See in 2013

11 Big Tech Trends You’ll See in 2013. Lance Ulanoff 15 hours ago Writing prediction pieces is a funny thing because there is really no such thing as “next year.” Time is a continuum, and the calendar is a human construct

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Posted in augmented reality, Big Data, Brand/Branding, FutureofMedia

Engagement média : le chaînon manquant? | Media marketing

Engagement média : le chaînon manquant? | Media marketing.   Jeudi, Novembre 29, 2012 – 17:58 C’est sans doute l’une des études les plus intéressantes qu’il nous ait été donné de voir cette année. Cornaquée par Sanoma Media en collaboration

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Posted in Brand/Branding

[infographie] Web et e-commerce : 25 ans d’innovations technologiques | Locita.com

[infographie] Web et e-commerce : 25 ans d’innovations technologiques | Locita.com. Depuis 1987, l’invention du web puis des smartphones ont permis l’essor du e-commerce. Cette infographie recense les faits les plus intéressants de ces 25 dernières années, présentés par période

Posted in Apple, Brand/Branding, Marketing/Advertising x Facts/Figures, Microsoft

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
4 days to go.
Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
16 days to go.
Iamabridge Community
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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  • Article: Consumers Favor Small Businesses Because of Their Customer Focus April 21, 2014
    US consumers favor small businesses over larger companies due to the personalized experiences the former provides. On the other hand, prices have little influence on consumers’ decisions to go with small companies, with the majority actually willing to pay higher prices to support small businesses.
  • Article: Digital Grocery Shoppers in the UK Less Likely to Act on Impulse April 21, 2014
    There’s still a preference among grocery shoppers in the UK to shop in-store. However, digital grocery sales are rising rapidly, and when UK shoppers do shun the store, they tend to make fewer impulse purchases.
  • Article: Photos Cluttering Your Facebook Feed? Here’s Why April 21, 2014
    Photos are the top content posted by brand Facebook pages, grabbing the majority of shares. Because of this, they see far more action than posts that include other content types.
  • Article: What Is the Future of Proximity Marketing? April 18, 2014
    Proximity marketing isn’t new, but according to a new eMarketer report, the field is still new enough to make it extremely difficult to forecast. The only thing that everyone agrees on is that retailer uptake of new platforms will be limited to small-scale tests in 2014. Beyond that, opinions are split, with some expecting proximity platforms to transform co […]
  • Article: CMO One-to-One: Taco Bell’s Secret Sauce Might Just Be Mobile Marketing April 18, 2014
    Chris Brandt, CMO at Taco Bell, is calling the quick-service restaurant’s new breakfast items “innovation with a twist on the familiar.” That’s his plan in marketing too, by using Instagram and soon rolling out a mobile ordering app.
About myself


"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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