Blog Archives

How banks can improve finance management tools and apps | Econsultancy

How banks can improve finance management tools and apps | Econsultancy. Consumers’ digital experiences, including banking, are becoming more and more visual. Within the retail banking sector much is still to be done. Most importantly banks should not judge Personal

Tagged with: , , , , , ,
Posted in Brand/Branding, Marketing/Advertising x Facts/Figures

The Post-it Note Goes Digital on Evernote – Digits – WSJ

The Post-it Note Goes Digital on Evernote – Digits – WSJ. By GREG BENSINGER CONNECT Rather than fight the digital revolution, the time-tested Post-it note is joining it. 3M Co.MMM +0.10%, which makes about 50 billion of the sticky paper notepads each

Tagged with: , , ,
Posted in Brand/Branding, Brands, E Business, Marketing/Advertising x Facts/Figures

Unilever systématise la co-création

Unilever systématise la co-création. Unilever systématise la co-création Les clients n’ont pas qu’un avis, ils ont aussi des idées. Unilever est bien décidé à en systématiser la collecte pour l’aider à innover. Pour ce faire, il a signé un accord-cadre

Tagged with: , ,
Posted in Brand/Branding, Brands, ugc

Schweppes, une saga maitrisée depuis 230 ans, Actualités

Schweppes, une saga maitrisée depuis 230 ans, Actualités.

Tagged with: , , , , ,
Posted in Brand/Branding, Brands

Les Belges sont moins fidèles aux marques – lavenir.net

Les Belges sont moins fidèles aux marques – lavenir.net. Les Belges changent souvent de marques. Seules quelques grandes marques nationales demeurent populaires avec les années, a-t-on appris mercredi dans les résultats de l’enquête European Trusted Brands 2013 menée par Reader’s

Posted in Brand/Branding, Brands

Cet été, Coca-Cola personnalisera les canettes des Belges | Geeko

Cet été, Coca-Cola personnalisera les canettes des Belges | Geeko. Geeko   Bizz Buzz Chroniques Concours Featured Articles Geekosphère Labo Matos Mobile 0 inShare Email Cet été, Coca-Cola personnalisera les canettes des Belges posté par etienne froment le mai 7, 2013 dans Buzz | 0

Tagged with: ,
Posted in Brand/Branding

Lifestyle-tracking devices for your health, home and happiness | Media Network | Guardian Professional

Lifestyle-tracking devices for your health, home and happiness | Media Network | Guardian Professional.   Companies try to make health and fitness gadgets smarter through embedded tech such as sensors, trackers and cameras. Photograph: Frank Franklini/AP Imagine if your earphones

Tagged with: , , ,
Posted in Augmented Reality, Big Data, Brand/Branding

11 Big Tech Trends You’ll See in 2013

11 Big Tech Trends You’ll See in 2013. Lance Ulanoff 15 hours ago Writing prediction pieces is a funny thing because there is really no such thing as “next year.” Time is a continuum, and the calendar is a human construct

Tagged with: , , ,
Posted in augmented reality, Big Data, Brand/Branding, FutureofMedia

Engagement média : le chaînon manquant? | Media marketing

Engagement média : le chaînon manquant? | Media marketing.   Jeudi, Novembre 29, 2012 – 17:58 C’est sans doute l’une des études les plus intéressantes qu’il nous ait été donné de voir cette année. Cornaquée par Sanoma Media en collaboration

Tagged with: , , ,
Posted in Brand/Branding

[infographie] Web et e-commerce : 25 ans d’innovations technologiques | Locita.com

[infographie] Web et e-commerce : 25 ans d’innovations technologiques | Locita.com. Depuis 1987, l’invention du web puis des smartphones ont permis l’essor du e-commerce. Cette infographie recense les faits les plus intéressants de ces 25 dernières années, présentés par période

Posted in Apple, Brand/Branding, Marketing/Advertising x Facts/Figures, Microsoft

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 2,664 other followers

AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
http://www.grp.be/fr/amma-awards/ Havas Media 3 Times Nominated
Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
12 days to go.
Iamabridge Community
  • An error has occurred; the feed is probably down. Try again later.
  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
  • An error has occurred; the feed is probably down. Try again later.
  • Article: Germany's Teens and Digital Media: The Past 15 Years April 24, 2014
    A long-running study of teens’ media habits in Germany points at dramatic changes since 1998. In just a few years, the internet has grown from niche to mainstream, transforming media behavior.
  • Article: Augmented Reality Most Helpful Tool for CPG Shoppers April 24, 2014
    Few consumers use augmented reality tools when shopping for consumer packaged goods (CPG) via mobile, but those who do are finding them more useful than more popular tools such as mobile apps and websites. In fact, while sites are among the most-used CPG mobile shopping tools, few say they’re helpful.
  • Article: Consumers Frustrated by Stalling Mobile Video Ads April 24, 2014
    People are not too crazy about mobile video ads, according to a new eMarketer report, and data usage and stalling are among the top annoyances. To counter these issues, users are connecting with Wi-Fi when watching mobile video—and marketers should take note.
  • Article: In Brazil, Internet Claims Largest Share of Daily Time Spent with Media April 24, 2014
    Brazil’s consumers spend more time with the internet than any other medium each day. However, internet penetration in the country is still low compared with more developed nations, and residents are more likely to turn on the TV than log online on a daily basis.
  • Article: Women Account for Nearly Half of UK Mobile Gamers April 23, 2014
    Women in the UK are becoming more digitally enabled, according to a new eMarketer report. Gaming is one area where there has been a particular surge in interest, and female mobile gamers are very much on par with their male counterparts. On top of that, they’re more likely than men to play games on tablets.
About myself


"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

Follow

Get every new post delivered to your Inbox.

Join 2,664 other followers