Blog Archives

Smartphones : Android pèse 80% du marché, iOS au plus bas depuis 2010

Smartphones : Android pèse 80% du marché, iOS au plus bas depuis 2010. Le marché des smartphones a progressé de 47% sur un an au deuxième trimestre 2013. Un segment largement dominé par Android, dont la part de marché s’élève

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Posted in Android, Apple, BlackBerry, Microsoft, Mobile Apps, Mobile Marketing

[infographie] Web et e-commerce : 25 ans d’innovations technologiques | Locita.com

[infographie] Web et e-commerce : 25 ans d’innovations technologiques | Locita.com. Depuis 1987, l’invention du web puis des smartphones ont permis l’essor du e-commerce. Cette infographie recense les faits les plus intéressants de ces 25 dernières années, présentés par période

Posted in Apple, Brand/Branding, Marketing/Advertising x Facts/Figures, Microsoft

The Network Effect Isn’t Good Enough | TechCrunch

The Network Effect Isn’t Good Enough | TechCrunch.   Editor’s Note: Nir Eyal blogs about the intersection of psychology, technology, and business at NirAndFar.com. Sangeet Paul Choudary analyzes business models for network businesses at Platformed.info. Follow Sangeet on Twitter at @sanguit and Nir at @nireyal. If there is one altar

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Posted in Big Data, Brand/Branding, Microsoft

Microsoft’s big announcement: Loser + Loser = Winner? | VentureBeat

Microsoft’s big announcement: Loser + Loser = Winner? | VentureBeat. John Koetsier TechCrunch is reporting insider information that the big and much-anticipated Microsoft announcement tomorrow is an e-reader and streaming media tablet produced in conjunction with Barnes & Noble. If that’s true

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Posted in Microsoft

Microsoft ‘to launch tablet to compete with iPad’ | Technology | The Guardian

Microsoft ‘to launch tablet to compete with iPad’ | Technology | The Guardian. Event invitation to journalists leads to speculation that Microsoft plans to take on Apple’s dominance with own-brand tablet Share66 http://platform.twitter.com/widgets/tweet_button.1338995330.html#_=1339960092777&count=horizontal&counturl=http%3A%2F%2Fwww.guardian.co.uk%2Ftechnology%2F2012%2Fjun%2F17%2Fmicrosoft-tablet-compete-ipad-apple&id=twitter-widget-0&lang=en&original_referer=http%3A%2F%2Fwww.guardian.co.uk%2Ftechnology%2F2012%2Fjun%2F17%2Fmicrosoft-tablet-compete-ipad-apple&related=guardiantech&size=m&text=Microsoft%20'to%20launch%20tablet%20to%20compete%20with%20iPad'&url=http%3A%2F%2Fgu.com%2Fp%2F38ce8%2Ftw&via=guardian https://plusone.google.com/_/+1/fastbutton?bsv=pr&url=http%3A%2F%2Fwww.guardian.co.uk%2Ftechnology%2F2012%2Fjun%2F17%2Fmicrosoft-tablet-compete-ipad-apple&size=medium&count=true&origin=http%3A%2F%2Fwww.guardian.co.uk&hl=en-GB&jsh=m%3B%2F_%2Fapps-static%2F_%2Fjs%2Fgapi%2F__features__%2Frt%3Dj%2Fver%3DC3gMxNHYp0E.fr.%2Fsv%3D1%2Fam%3D!rFmBCPi40VqIDfp2cA%2Fd%3D1%2Frs%3DAItRSTNtba_fwu1cPVsKtdIBy1r40dDTiA#_methods=onPlusOne%2C_ready%2C_close%2C_open%2C_resizeMe%2C_renderstart%2Conload&id=I0_1339960091074&parent=http%3A%2F%2Fwww.guardian.co.uk Email Charles Arthur, technology editor guardian.co.uk, Sunday

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Posted in Ipad, Microsoft

1B Mobile Users by 2016, Apple, Google and Microsoft with 90% share

1B Mobile Users by 2016, Apple, Google and Microsoft with 90% share. ABOUT THE AUTHOR Matthew Panzarino is the News and Apple Editor of TNW. Matthew brings 20 years of computing experience and mobile tech obsession to delivering the latest

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Posted in Apple, Google, Ipad, Marketing/Advertising x Facts/Figures, Microsoft, Mobile Marketing, SoLoMo, Tech Innovation

Highlights of 2011: A Crazy Year In Mobile, By The Numbers | paidContent

Highlights of 2011: A Crazy Year In Mobile, By The Numbers | paidContent. his is the first in a series of posts over the next week that will look at the most significant developments of this year in the sectors

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Posted in Android, Apple, BlackBerry, Brand/Branding, Google, Ipad, Microsoft, Mobile Apps, Mobile Marketing

Nokia Lumia 710 et 800 : premiers Windows Phone Mango

Nokia Lumia 710 et 800 : premiers Windows Phone Mango. Les premiers smartphones Nokia sous Windows Phone sont officialisés à l’occasion du Nokia World avec les Nokia Lumia 800 et Nokia Lumia 710. Alors que vient de s’ouvrir l’événement Nokia World à

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Posted in Apple, Microsoft

Rethinking the Television Experience | UX Magazine

Rethinking the Television Experience | UX Magazine. Have you ever felt it’s harder to find something to watch on television now than it was when there were fewer choices? This can partly be attributed to the dilution of content quality,

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Posted in FutureofMedia, Microsoft, TV, Web Based Apps

[Infographie] La fabuleuse histoire des smartphones | FrenchWeb.fr

[Infographie] La fabuleuse histoire des smartphones | FrenchWeb.fr. Techking vient de publier une infographie qui réjouira tous les geeks de la première heure. Du IBM Simon de 1993 à l’iPhone 5 à venir, 18 ans d’évolution du design et de

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Posted in Apple, Ipad, Microsoft, Mobile Marketing

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AMMA AWARDS 2013
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
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  • Article: Italy’s Smartphone ‘Second Screeners’ Visit Social Networks While Watching TV April 18, 2014
    Checking in on social sites is the most popular TV-related activity among smartphone users in Italy. And more than half of those who access social networks while viewing television click on ads there.
  • Article: What Is the Future of Proximity Marketing? April 18, 2014
    Proximity marketing isn’t new, but according to a new eMarketer report, the field is still new enough to make it extremely difficult to forecast. The only thing that everyone agrees on is that retailer uptake of new platforms will be limited to small-scale tests in 2014. Beyond that, opinions are split, with some expecting proximity platforms to transform co […]
  • Article: CMO One-to-One: Taco Bell’s Secret Sauce Might Just Be Mobile Marketing April 18, 2014
    Chris Brandt, CMO at Taco Bell, is calling the quick-service restaurant’s new breakfast items “innovation with a twist on the familiar.” That’s his plan in marketing too, by using Instagram and soon rolling out a mobile ordering app.
  • Article: Google’s Search Revenues Shift April 17, 2014
    Marketers are finding that Google’s Product Listing Ads (PLAs) perform better than regular paid search campaigns. As a result, they’re moving ad dollars from general paid search budgets toward PLA spending.
  • Article: UK Key Trends for 2014: Big Data—Much Talk, Little Action? April 17, 2014
    The notion of big data is a major challenge for UK advertisers, according to a new eMarketer report. The prospect of capitalizing on the mountains of digitally collected data available is compelling. But what data is most important, and how should it be analyzed? Many UK firms are taking some steps to master this, but it’s a slow process that demands time, m […]
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"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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