Blog Archives

Publicité : Internet a dépassé la télévision pour la première fois (USA)

Publicité : Internet a dépassé la télévision pour la première fois. Les dépenses publicitaires réalisées sur Internet ont dépassé pour la première fois, en 2013, les investissements des annonceurs sur la télévision. Ce record n’est cependant pas mondial et porte en

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Posted in Digital Advertising, IAB, TV

The Digital Industrial Economy by Peter Sondergaard (Gartner)

The Digital Industrial Economy. Peter Sondergaard Research Director  25 years at Gartner 29 years IT Industr The digital world is upon us. Every budget is an IT budget. Every company is a technology company. Every business leader is becoming a digital leader. Every person is becoming

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Posted in Big Data, Digital Advertising, E Business

Video Is the Next Frontier for Social Advertisers – eMarketer

Video Is the Next Frontier for Social Advertisers – eMarketer. Digital video viewing is mainstream, and eMarketer estimates that 182.5 million people [≈ population of Brazil, nation] in the US, or 75% of all internet users, will view digital videos this year, and video

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Posted in Digital Advertising, second screen, TV

Display, Mobile Key Drivers of Western European Digital Ad Spending Growth – eMarketer

Display, Mobile Key Drivers of Western European Digital Ad Spending Growth – eMarketer. Investment in digital ads more mature in Germany, France Digital advertising has evolved at different speeds in the leading Western European nations. Germany, the largest Continental market,

Posted in Digital Advertising

B2Cs, B2Bs See Digital, Social Ad Spend Rising, as Traditional Stalls – eMarketer

B2Cs, B2Bs See Digital, Social Ad Spend Rising, as Traditional Stalls – eMarketer. Social’s share of budgets will rise Marketers from US business-to-business (B2B) and business-to-consumer (B2C) product and service companies reported in a survey from Duke University’s Fuqua School of Business that, on

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Posted in Digital Advertising, Social Media

Digital Ads Will Be 22% Of All U.S. Ad Spend In 2013, Mobile Ads 3.7%; Total Global Ad Spend In 2013 $503B | TechCrunch

Digital Ads Will Be 22% Of All U.S. Ad Spend In 2013, Mobile Ads 3.7%; Total Global Ad Spend In 2013 $503B | TechCrunch. INGRID LUNDEN Monday, September 30th, 2013   Global ad spend in 2013 will see steady growth

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Posted in Digital Advertising

Search, vidéo, RTB et mobile moteurs dans la croissance de 4% de l’e-pub au 1er semestre 2013 (infographie) – Offremedia

Search, vidéo, RTB et mobile moteurs dans la croissance de 4% de l’e-pub au 1er semestre 2013 (infographie) – Offremedia. Le 10/07/2013 Pour la première fois, le désormais traditionnel baromètre de l’Observatoire de l’e-pub du SRI réalisé en partenariat avec

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Posted in Digital Advertising

Le Figaro – Médias & Publicité : La presse écrite américaine s’invente un nouveau modèle

Le Figaro – Médias & Publicité : La presse écrite américaine s’invente un nouveau modèle. Le New York Times a annoncé des recettes de diffusion payante supérieures à ses revenus publicitaires. Crédits photo : Ramin Talaie/AFP Les offres numériques payantes réduisent sa dépendance

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Posted in Digital Advertising

INFOGRAPHIC: Het succes van het tweede scherm: The Voice van Vlaanderen bewijst het.

Vrijdagavond ging het tweede seizoen van The Voice van Vlaanderen van start op VTM. Het tweeten kwam op gang voor de start van de uitzending, maar vooral tijdens de audities stellen we grote pieken vast. Een aantal gebeurtenissen zorgden voor

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Posted in Digital Advertising

Infographie : La répartition des investissements publicitaires online en 2016

Infographie : La répartition des investissements publicitaires online en 2016. Avec l’apparition de la télévision en 1920, les annonceurs ont privilégié les médias permettant de cibler des millions de personnes. Avec la montée en puissance de l’Internet, ils bénéficient désormais

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Posted in Digital Advertising

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AMMA AWARDS 2013
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IAB Atelier Advanced – Online Video
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About myself


"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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