Magnum lance Pleasure Hunt, réelle course vers le plaisir – Paperblog

via Magnum lance Pleasure Hunt, réelle course vers le plaisir – Paperblog.

Après son clip très «  hollywood » avec Benicio Del Toro, Magnum, la marque de glace préférée des femmes fait son grand retour en invitant les internautes à jouer à un Advergame (Jeu de marques) remplis de surprise et au gameplay surprenant.
Magnum lance Pleasure Hunt, réelle course vers le plaisir
Jusqu’à présent Magnum, communiquait majoritairement à travers des films publicitaires diffusés à la télévision et au cinéma, axé autour de l’irrésistibilité de ses glaces. Pour appuyer son côté glamour la marque a fait appel à quelques stars comme Eva Longoria et Benicio Del Toroqui tous deux n’ont pu résister à la glace.
L’émergence de l’advergaming, modèle publicitaire pour de plus en plus de grandes marques ( et de moins grandes d’ailleurs) a fait prendre conscience à Magnum de l’immense potentiel du jeu.
Principalement composé des femmes, la cible de la marque est propice à l’utilisation de se type de divertissement. En effet contrairement aux idées reçues, le profil type des joueurs d’Advergames principalement les Social Games ( Jeux sur les médias sociaux) est composée de femmes d’en moyenne 43 ans mariée et avec des enfants. On peu donc  trouver une forte ressemblance entre le consommateur type de Magnum et des joueurs de marques.

La marque du groupe Unilever a donc décidé de lancer un Advergame promotionnel nommé « Magnum Pleasure Hunt » sur ce qui semble à première vue être un banal site dédié. A première vue seulement…
Misant encore une fois sur la sensualité, Magnum semble reprendre le concept de la déjà célèbre vidéo virale « The Chase » de la société d’informatique Intel. Pour rappel dans cette dernière une femme se fessait poursuivre par deux hommes et cela de manière étonnante. En effet  elle se déroule sur le bureau d’un ordinateur au travers des applications que vous êtes susceptibles d’utiliser tous les jours parmi lesquelles : Quicktime, Windows Media Players, Word, Excel, Facebook, iTunes, dans la barre de widget de Windows sur MSNPhotoshop,FlickRGoogle Earth, YoutubeGoogle Maps et Powerpoint.… Une manière d’illustrer les possibilités offertes par le nouveau processeurIntel i5.
Magnum lance Pleasure Hunt, réelle course vers le plaisir
Ici , le concept est différé et bien plus poussé. La vidéo  « The Chase »étant passif, l’advergame pour Magnum lui, offre au joueur une réelle immersion commençant sur le site Magnum. Par la suite vous commandez l’héroïne au travers d’ une aventure digne d’Indiania Jones et se déroulant d’une page à une autre de site commercial de marques ultra célèbre comme Youtube,Dove,Samsung… Le partenariat entre Magnum et les divers sociétés est l’occasion pour chacun d’y trouver son compte. Réalisme et esthétique pour Magnum et Placement de produit Ingame original pour les partenaires.
En plus de faire courir le personnage d’une page  a une autre, tel Mario Bros. D’ailleurs le principe est le même, avancé reculer éviter et sauter… L’internaute aura la possibilité de piloter différents véhicules : une voiture de sport (Saab), un planeur …
Magnum lance Pleasure Hunt, réelle course vers le plaisir
Magnum lance Pleasure Hunt, réelle course vers le plaisir
Magnum lance Pleasure Hunt, réelle course vers le plaisir

Le but de cette campagne est de faire la promotion du nouveau parfumdu Magnum « Temptation » :  Fruit. Un film publicitaire devrait suivre dans les prochains mois. Pour les gourmands,  après deux ans de recherche et développement, sachez que la glace Magnum dans son enrobage de chocolat au lait intense, nous cachent une délicieuse glace vanille et un coulis de fruits rouges, sans oublier le cœur parsemé de morceaux de cranberries et de chocolat.

5 Unbeatable Types of Infographic + Free Tools to Create Them | Search Engine Journal

via 5 Unbeatable Types of Infographic + Free Tools to Create Them | Search Engine Journal.

An infographic (information graphic) has been a very effective way to bait for links and social media votes for ages. Like anything else, it can be done right or wrong (I am sure you have seen dozens of poorly implemented infographics by now and maybe a few really good ones). How to create a good one?

The secret is in days (maybe months) of brainstorming. A cool concept doesn’t even have to be too very well-designed. All you need is a great idea and some time of putting it together.

This post lists 5 unbeatable (when done right) types of infographics as well as free tools to help you put your ideas to life – enjoy!

1. Periodic Table

Periodic table of typefaces

As the periodic table hangs in thousands of classrooms all over the world, it has become a visual metaphor and serves now as a template for knowledge presentation in various niches and verticals.

Examples:

Tools and resources:

  • Here’s a blank periodic table for you to fill out with any info you will be able to collect (quick tip for Photoshop dummies like myself: use the magic wand tool and click inside any cell to select the area inside it to edit it)

2. USA or World Map

Map infographics

A world map is another familiar visual image everyone knows from school – therefore using it to visualize some data related to our business is such a great way to effectively deliver your message and create well-recognizable associations.

Examples:

Tools and resources:

  • GunnMap is a free online tool that allows you to paste in your own data to create a custom world map (video example of how it works)
  • StatPlanet Map Maker is another awesome tool to get inspired and create nice interactive maps
  • Download easy-to-edit images and edit them using your image editor:
    • 3 Isolated 3D USA Maps (1474×720px) – the map consists of three layers – all representing the pretty USA map in different colors: USA flag, white (with state borders) and blue.
    • Free Vector World Maps Collection: the huge collection of high-resolution world map images in various colors and textures.

3. Venn Diagram

Venn Diagram

venn diagram is a diagram representing sets by intersecting circles and visualizing the relationships between the sets (overlapping circles show those features either unique or common to two or more concepts.). This visualization method requires almost no design skills – all you need is a hot clever concept that can be explained that way.

Examples:

Tools and resources:

  • Hohli is an easy-to-use free online application that lets you create venn diagrams in just a few seconds.
  • Make Sweet is a fun free online tool that allows you to quickly create a neat-looking 3D venn diagram consisting of two circles. The best part of it is that you can also create fun image based venn diagrams for a more popular visual effect, for example:

Make Sweet venn diagram

4. Flow Chart

Flow Chart

Flow charts are arguably the most engaging type of viral information graphic: when done right, they will prompt your visitors to stay for a few minutes to travel the flowchart trying different routes. These are the most complex in terms of designing (of all types reviewed here).

Examples:

Tools and resources:

  • Creately (paid but cheap) is a neat online tool that allows to easily build flowcharts and invite your co-workers and friends to collaborate on them.
  • Gliffy (free account comes with unlimited number of public diagrams) alows to create flow charts also with built-in collaboration support.

5. Typography Infographics

Typography Infographics

Typography infographic encompasses beautiful works of art, all designed and molded entirely from type – thus typography-based infographics can be used to feature play on words, typography illusions and other powerful and intriguing ways to deliver your message.

Examples:

Tools and resources:

  • Wordle is a free tool that has plenty of tools and options for building beautiful tag clouds in different forms;
  • Tagxedo is an advanced online tool that builds typography artworks.



Read more: http://www.searchenginejournal.com/5-unbeatable-types-of-infographic-free-tools-to-create-them/27010/#ixzz1AtKSIvgM

How Did Quora Get So Popular So Fast? « Sysomos Blog

via How Did Quora Get So Popular So Fast? « Sysomos Blog.

How Did Quora Get So Popular So Fast?

By Sheldon Levine – Thursday, January 6th, 2011 at 7:31 am   ShareThis

If you’ve had your ear to the social media ground (metaphorically speaking of course) lately, then you’ve undoubtedly heard about Quora. Just in case you haven’t, in the words of the creators, “Quora is a continually improving collection of questions and answers created, edited, and organized by everyone who uses it.” Basically, it’s a site for people to ask and answer questions on just about anything and is totally curated by the people who use it.

Quora was started in June of 2009 by the former CTO of Facebook. In December of 2009 they opened the doors for private beta testers to come in and play. On June 21st of 2010 the service officially became open to the public. If they opened to the public over six months ago, why is the popularity of the site suddenly jumping to incredible levels?

Using MAP, our social media monitoring and analytics platform, we looked at the buzz around Quora in social media from the day they went public to today. While we can see that there has always been some buzz around the Q&A site, the chatter really spiked in the past two weeks. Especially on Twitter.

One of the reasons we heard that might have caused this explosion was TechCrunch. Near the end of December the tech news site ran an article in which the author said that he uses Quora a lot to get story ideas. We found that this may actually be true. When we ran our buzzgraph analysis, which shows us words that are most used in conjunction with our search term, we actually find TechCrunch right in the center of the conversation.

Whatever the real reason may be for the boom in interest with Quora, one thing we can say for sure is that people seem to like it. Our sentiment analysis shows an 87% overall favourable rating in the conversation about the site.

Best of Mashable: 290+ Social Media Resources From 2010

via 290+ Social Media Resources From 2010.

We’ve provided you with nearly 300 in-depth features, galleries and how-tos in the past year to help you navigate the social media world.

Here you’ll find a comprehensive list of all of those posts, covering everything from how to enhance your Facebook profile, find videos and music, contribute to a charity and just about any other topic you can think of.

We’ve broken the posts into categories including the big ideas about social media, the most popular social sites, including Facebook andTwitterTwitter, music, videos and photos, geo-location services, education, privacy and safety, social good, activism and government, among others.

If you’re looking to get caught up on — or re-read — Mashable’sMashable social media resources from the past year, here’s your chance.


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SCVNGR Uses Google\\\’s Places Database for Aggressive International Expansion

SCVNGR Uses Google\\’s Places Database for Aggressive International Expansion

via SCVNGR Uses Google\\\’s Places Database for Aggressive International Expansion.

SCVNGR CEO Seth Priebatsch projects that the young location-based startup will hit one million members by year’s end. That aggressive prediction is based in part around today’s news: SCVNGR has gone international and just went live in more than 70 countries.

SCVNGR is leveraging the Google Places database to power the international expansion of its newly improved iPhone and Androidapps. The startup is the first to publicly launch with the Google Places API, which is currently limited to select parties as a developer preview.

The default SCVNGR interface for international users will be in English, but application users can add content and create custom challenges in their native languages.

The decision to piggyback on Google’s comprehensive place database was a necessary one, especially considering the startup does not have its own proprietary database for places — like Foursquare, for instance. It has, instead, been using Twitter-owned GeoAPI for U.S. place data. SCVNGR will solely use the Google Places API moving forward.

SCVNGR’s success stateside can be attributed to a number of developments like deep Facebook Places integration, but enterprise partnerships and retailer rewards have also been key factors contributing to growth. Internationally, SCVNGR may be a bit of a underdog in the location space. Priebatsch admits that the company has yet to forge relationships with international retailers around rewards, but does say that one partnership with a London brand is in the works.

Prior to today, SCVNGR was available in the U.S. only. Despite this obvious limitation, the startup has still managed to attract more than 500,000 members in just a few months time.

 

10 bestq AR 4 Iphone – Source: Mashable.com

While Lawnmower Man may have led us to believe the future was a virtual one, it seems that in fact augmented reality (the overlaying of digital data on the real world) is where we’re headed.

A buzz technology right now, augmented reality apps are quickly gaining momentum on the iPhone. So to add to the quick overview of six AR apps we brought you earlier, we sort the digital wheat from the pixellated chaff to bring you ten AR apps for the iPhone that vary from functional, to educational, to just plain fun.


1. Le Bar Guide


Le Bar App Image

Although the wisdom of getting drunk people to wave their iPhones around on today’s mean streets is questionable, if you drink responsibly, as this Stella Artois-backed app urges you to, this could be a handy tool. As with similar location-based AR apps, Le Bar (that’s French for bar, by the way) Guide will assist you in finding the nearest watering hole, give you ratings and then even point you to a taxi within stumbling distance. It’s accurate to 20 feet, which is a coincidence, as that’s about our level of accuracy after three pints of the French stuff.


2. WorkSnug


WorkSnug App Image

Another corporate-backed app, this time by Plantronics, is WorkSnug, an iPhone app that finds digital nomads a place to lay their weary laptop. It identifies Wi-Fi hotspots and potential workplaces – from coffee shops to professional rent-a-desk office spaces – with user reviews encompassing power provision, atmosphere, noise levels and even the quality of the coffee. Although currently only available for London, versions for San Francisco, New York, Berlin, Madrid are due soon.


3. Pocket Universe: Virtual Sky Astronomy


Pocket Astronomer App Image

This star map app will spell out the stars, planets and constellations for you. Needing no connectivity, this clever app contains data on 10,000 stars, 88 constellations and lunar phases, while the “tonight’s sky” feature shows meteor showers and visible planets based on your location. Just hold your iPhone skywards on a bright night and before you can say “Hubble telescope” you’ll be looking at Uranus.


4. DishPointer


DishPointer Image

Staying on the celestial theme, what started out as a clever Google Maps (Google Maps) mashup has been turned into an iPhone app, and is within days of launching for Android (Android) handsets too. The mobile version of DishPointer is designed for satellite installers or mobile broadcasters to hold their phones up to the sky and get a virtual overlay of their nearest satellites to know which way to point the darn dish. If you aren’t employed in such a field, yet you have this on your phone, then your nerd-score just went through the stratosphere. Way to go, cable guy.


5. AugMeasure


AugMeasure Image

Finally an iPhone app your dad can get excited about. Augmented reality measuring arrives with AugMeasure which lets you gauge short distances using on your iPhone’s camera. AugMeasure displays distances (up to 30 centimeters or 12 inches) on the screen overlaid onto the live image which will change as you move the phone. While the results might not be precise enough for that intricate woodworking project you’ve got going on in the basement, for those quick, “No, it’s definitely longer than 6 inches” moments, it’s a must.


6. Virtual Graffiti


Virtual Graffiti Image

If the militant grammar nerd within knows that the sign for “Buddys Bar” needs an apostrophe, then Virtual Graffiti can help. Snap an image, add your witticism, embellishment or “tag”, then, once uploaded, your artistic addition to the world can be browsed on a location basis thanks to the Google Maps integration. All the fun of tagging, none of the embarrassment of getting caught with a spray can in your hot little old-enough-to-know-better hand.


7. Theodolite


Theodolite Image

If you’re the type that likes to know what axis is bisecting your Northerly inclination and at what altitude, then chances are you already have an actual theodolite. If you don’t and that sentence gave you chills (in a good way) then you’re 99 cents away from topographical heaven. As well as offering all that a theolodite might, but in a decidedly more portable package, this app overlays such data over your camera’s image and even lets you snap the odd screenshot for posterity.


8. Car Finder


Car Finder Image

We’re sure you have no use for this one yourself, but if you know anyone who might have difficulty finding their way back to the car in those huge parking lots, then the Car Finder app is a good suggestion. Once the car’s location is set, the app creates a visible marker showing the car, its distance away and the direction in which to head. There are other non-AR apps which offer this kind of tool, but we think seeing it on a real-life display will make locating that pesky Pontiac a piece of cake.


9. Firefighter 360


Firefighter 360 Image

Catering to both pyromaniacs and Backdraft fantasists, Firefighter 360 will set your immediate location on fire, requiring you, as heroic fireperson, to get out the hose, douse some flames and save some passers-by. As far as iPhone gaming goes, it’s arguably not a high point. The sound effects are crude and the graphics cartoonish. But it’s an interesting application of AR that makes us excited about the next wave of AR games. Did we mention you get to play a fireperson?


10. iPew


iPew Image

Want to shoot people in the face with a laser? Yep, there’s an app for that. iPew could easily also be named iPuerile, as it really is that dumb. But, sometimes it’s the simple things in life (kicking leaves, vanilla ice cream, swapping around the keys on a colleague’s keyboard when they’re on vacation) that offer the most pleasure – at least on a short term basis. iPew offers you a choice of weapons and provides gratifying noises as you get someone in your virtual sights and blast them away. Recommended for board meetings, long commutes and those cozy nights in with the in-laws.

Case Study: Edinburgh International Festival – Twitter + I phone + …

Every August, the Edinburgh International Festival transforms one of the world’s most beautiful cities, presenting three exhilarating weeks of the finest creators and performers from the worlds of the arts – for everyone.

Edinburgh’s six major theatres and concert halls, a few smaller venues and often some unconventional ones too, come alive with the best classical music, theatre, opera, dance and visual art from around the globe.

Edinburg Internatinal Festival is highly playing with mobile / Social Network / Augmented reality tools :

1. EdTwinge – (extract of mashable.com) – If you’re lucky enough to have made it to Edinburgh’s Fringe Festival, the world’s biggest arts festival, you might have a little trouble working out what acts to see. Never fear: there’s now a service that scans Twitter for reviews of Fringe performances and assigns a score to each.

The service, called EdTwinge, was developed by Mike Coulter, Andrew Burnett, Jim Wolff and digital agency Blonde. They say of the site:

EdTwinge.com is a Twitter-powered review service that collects any tweet that mentions a festival show, then does some clever analysis on whether people like or dislike it,
and provides a realtime Top 10 of acts in each main genre. You can also see what people are saying about each show, and connect with any acts that have a Twitter name.

This “karma” system is particuarly intriguing: if proven to work, it could be extended to hundreds of Twitter (Twitter) topics from restaurant reviews to concert ratings.

edtwinge2

 

2.  The Festival Program and more is an iphone app – Edfest (The Gardian Extract)

In the 18 months I’ve owned it, my iPhone is solved numerous problems I didn’t know I had. There’s the MiniPiano application, with its tiny virtual keyboard – perfect for picking out a tune with one finger, should I ever feel the need. There’s Shazam, which does what my brain used to: listen to any song and remind me what it’s called. Now there’s a new free app called EdFest, offering to be my "guide to the festival city". Do I need a guide to the festival city? I look at my tattered fringe programme, its pages curled from too much rain. Maybe I do.

My iPhone odyssey begins on the Royal Mile. I hit the button marked Edfest, it asks me where I am, and a menu of genres appears. This looks hopeful: I can search events not only by title, start time and rating, but by proximity. Daniel Kitson is only 721 metres and 22 minutes away, and presumably this is the show rather than Kitson himself (the comedian stalker app isn’t yet available). Stacy Meyer is closer (just 24 metres away at the Underbelly), but she doesn’t start for another eight hours.

image

That’s too long a wait, but I’m enjoying the festival satnav. I meander down Chambers Street, giddy with possibility. A blues bar is just 324 metres away, my phone says. Tales of the Apocalypse – "gravity-defying aerial circus conjuring up imagery of imminent doom" – is even closer, at 232 metres, and about to start. This is tempting, but I’m nearing the Pleasance and only sketch-based comedy will do. I’m homing in: 84 metres and counting to Late Night Gimp Fight. The box office still has tickets. Victory for the iPhone.

image

But in the bustle of the beer garden, I feel a little sad pawing away at my tiny screen. I get chatting to a mother and daughter from Belfast. They rely on old-fashioned tips, such as word of mouth and flyers. "We read the reviews carefully," the mother says. Would they take advice from a phone? The daughter looks at me: I detect pity. "Only if I had time on my hands," she says.