Blog Archives

Les echos: “Médiamétrie prêt à révolutionner la mesure d’audience de la télévision”

Intéressante évolution potentielle de la mesure d’audience en France: Médiamétrie prêt à révolutionner la mesure d’audience de la télévision, Actualités. Par Gregoire Poussielgue | 20/01 | 17:47 | mis à jour à 19:28 Chaque foyer français compte en moyenne 6,4 écrans, dont3,6

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Posted in Reach Study, Reserach, second screen, TV

Gartner Says the Internet of Things Installed Base Will Grow to 26 Billion Units By 2020

Gartner Says the Internet of Things Installed Base Will Grow to 26 Billion Units By 2020. The Internet of Things (IoT), which excludes PCs, tablets and smartphones, will grow to 26 billion units installedin 2020 representing an almost 30-fold increase from 0.9 billion in 2009,

Posted in internet of things, Reserach

The Voice Belgique génère 2 fois plus de mentions que The Voice Van Vlaanderen sur les réseaux sociaux

En 2013, Havas Media confirme sa volonté de réaliser des projets qui s’inscrivent par-delà les structures conventionnelles en adoptant une approche toujours plus transversale et pluri-média. Parmi ces projets, on trouve notamment une étude qui combine l’analyse de l’audience TV d’un

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Posted in havas media, hugues rey, Marketing/Advertising x Facts/Figures, POE, Reserach, second screen, Social Media, Social Network, TV

Gartner : Les nouvelles tendances technologiques et stratégiques | PixelsTrade Blog

Gartner : Les nouvelles tendances technologiques et stratégiques | PixelsTrade Blog. Gartner, la société Américaine de conseil et de recherche dans le secteur des techniques avancées, a annoncé récemment lors du Symposium ITxpo 2012 ; ses prédictions sur les nouvelles tendances dans le domaine technologique. Gartner a

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Posted in Android, Mobile Marketing, Reserach

Citobi passe le paysage de l’e-mail marketing belge au peigne fin

Citobi passe le paysage de l’e-mail marketing belge au peigne fin. Actualités – Research – 27/11/2012 La nouvelle édition de l’enquête Actito sur l’utilisation de l’e-mail marketing par les responsables marketing dans notre pays, vient de voir le jour. Une

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Posted in Reserach

Rise Of Social Media In China (Infographic)

Rise Of Social Media In China (Infographic). Months ago we came up with the idea of creating an infographic depicting the recent rise of social media in China. Because of the censorship which caused several social networks to be banned

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Posted in Reserach

TNS remporte la nouvelle étude CIM Internet

Media Marketing – Une vision comparative du marché des media et du marketing. Le CIM a attribué à TNS Media le contrat pour la nouvelle étude Internet à partir du 1er novembre 2012. L’étude de trafic pour les sites belges

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Posted in CIM, KPI, Reach Study, Reserach

6 Unofficial Way to Increase Your Klout Score | Ask Aaron Lee

6 Unofficial Way to Increase Your Klout Score | Ask Aaron Lee. 6 UNOFFICIAL WAYS TO INCREASE YOUR KLOUT SCORE.   1. CREATE CONTENT WORTH SHARING Easily said than done, what type of contents or tweets are worth sharing? Niche

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Posted in KPI, Reach Study, Reserach

C’est pas mon idée !: First Direct Lab, un pas vers la co-création

C’est pas mon idée !: First Direct Lab, un pas vers la co-création. Source: Patrice Bernard Au Royaume-Uni, la filiale de HSBC “First Direct” occupe une place à part dans le paysage financier, et pas uniquement parce qu’elle est une

Posted in Reserach

L’importance des avis de consommateurs selon Olimeo

http://olimeo.com/comming-soon/index.html Have also alook at: http://www.blueboat.fr/acheteur-mecontent-satisfait

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Posted in Personal branding, Reserach, ugc

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
16 hours to go.
Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
13 days to go.
Iamabridge Community
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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  • Article: Women Account for Nearly Half of UK Mobile Gamers April 23, 2014
    Women in the UK are becoming more digitally enabled, according to a new eMarketer report. Gaming is one area where there has been a particular surge in interest, and female mobile gamers are very much on par with their male counterparts. On top of that, they’re more likely than men to play games on tablets.
  • Article: Hungry Teens Spend Most on Food April 23, 2014
    According to research, food is the No. 1 category for teen spending. But this young demographic is frugal when dining, favoring quick-service restaurants over other establishments.
  • Article: Chile's Internet Users Are Keen Simultaneous Digital Media Consumers April 23, 2014
    In Chile, high digital device usage, a result of advanced internet adoption rates, has given way to simultaneous media consumption. Mobile phones are the most common device for multiscreening while watching TV.
  • Article: Despite Time Spent, Mobile Still Lacks for Ad Spend in the US April 23, 2014
    Mobile may be stealing share of US adults’ daily time spent with media, but print still commands the most ad dollars, according to new eMarketer estimates. US advertisers will spend just 7 cents per US adult per hour spent on mobile this year, vs. nearly $1 for print.
  • Article: UK Key Trends for 2014: Content Creation Is a Top Agenda Item for Brands April 22, 2014
    UK advertisers are scrambling aboard the content marketing bandwagon, and with good reason, according to a new eMarketer report. Nearly nine in 10 marketers are using content marketing, and social media, blogs, website articles and newsletters are the top choices for distributing materials.
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"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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