Blog Archives

UK Mobile Ad Spend Hits £1bn | Mobile Marketing Magazine

UK Mobile Ad Spend Hits £1bn | Mobile Marketing Magazine. Mobile ad spend broke the billion pound mark in 2013, hitting £1.03bn, 93 per cent up on the 2012 total of £529m, according to the latest Internet Advertising Bureau UK (IAB) Digital Adspend report, conducted

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Posted in Mobile Apps, Mobile Banking, Mobile Marketing, Search, second screen, Twitter

Les réseaux sociaux remplaceront les moteurs de recherche

Les réseaux sociaux remplaceront les moteurs de recherche. Un sondage de Forrester (*) montre que pour trouver des sites web 54% des sondés affirment utiliser les moteurs de recherche. 32% des sondés disent utiliser les réseaux sociaux pour trouver des

Posted in Search, Social Media

Infographie : la Longue Traîne SEO – Actualité Abondance

Infographie : la Longue Traîne SEO – Actualité Abondance. 3 mai 2013 par Olivier Andrieu Une infographie qui nous propose quelques graphiques et explications sur le concept de ‘longue traîne’ (long tail), essentiel en SEO… Notre infographie du vendredi est proposée

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Posted in Search

Making the Most Out of Search Data

Making the Most Out of Search Data. Search data is not one-size-fits-all – it goes way beyond search engine marketing and knowing which search led to a specific action. In fact, if search data can be used to forecast flu outbreaks, then I

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Posted in Search

Search vs Social Marketing

   

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Posted in Facebook, Google, Search, Social Media, Social Network, Twitter

Vers une convergence entre réseaux sociaux et moteurs de recherche ? – SMX 2012 – Journal du Net Solutions

Vers une convergence entre réseaux sociaux et moteurs de recherche ? – SMX 2012 – Journal du Net Solutions. “La frontière entre moteurs de recherche et réseaux sociaux va totalement s’effacer”, prédit François Sutter, directeur conseil à l’agence Modedemploi, plantant directement en

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Posted in Android, Big Data, Google, Search, Social Media, SoLoMo

Google supprime jusqu’à 250 000 liens frauduleux par semaine – Challenges.fr

Google supprime jusqu’à 250 000 liens frauduleux par semaine – Challenges.fr. Créé le 26-05-2012 à 07h01 - Mis à jour le 27-05-2012 à 07h03 Dans son rapport consacré à la transparence sur le fonctionnement de ses services en ligne, Google révèle

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Posted in Google, Search

Search and social media marketing spend remains strong – new report | Econsultancy

Search and social media marketing spend remains strong – new report | Econsultancy. Good news @Havas Media Brussels we have focussed a consequent part of our development on Search & SoMe “Digital marketing budgets in search engine and social media

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Posted in Search, Social Media

Yahoo Axis may be game changer for search and the troubled company – Computerworld

Yahoo Axis may be game changer for search and the troubled company – Computerworld. Computerworld - With its new search/browser app Axis, Yahoo is trying to change the search game, while also trying to change its image as a troubled company. Late

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Posted in Google, Search

Google Search Just Got 1,000 Times Smarter

Google Search Just Got 1,000 Times Smarter. The Google Search of the future is here. Now. Today. The long-talked-about semantic web — Google prefers “Knowledge Graph” — is rolling out across all Google Search tools, and our most fundamental online task may

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Posted in Google, Search

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About myself


"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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