Blog Archives

See How St. Vincent Doubled Her First Week Album Sales… | Digital Music NewsDigital Music News

See How St. Vincent Doubled Her First Week Album Sales… | Digital Music NewsDigital Music News. Thursday, April 17, 2014  by  Nina Ulloa Updated 4/18/14 11:30 AM PST. St. Vincent’s latest album St. Vincent came out on February 25th.  The Found Group ran the digital

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Posted in Big Data, Music Industry Evolution, POE, real time bidding, Social Media

The future of retail in 5 charts | Digiday

The future of retail in 5 charts | Digiday. For all the talk about “showrooming” and Jeff Bezos mercilessly pursuing world domination, e-commerce remains a fraction of the size of the good ol’ brick and mortar industry. But times are

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Posted in E Business, POE

Les smartphones prêts à suggérer les plats qui vous plairont

Les smartphones prêts à suggérer les plats qui vous plairont. Un individu prend une photo de son plat dans un restaurant parisien. Cette pratique s’appelle le «Foodporn». Crédits photo : ANA AREVALO/AFP Des applications de restauration récoltent maintenant assez de données

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Posted in foursquare, Mobile Apps, Mobile Marketing, POE

Le paradoxe du Chief Digital Officer: le profil idéal du CDO d’aujourd’hui ressemble étrangement au profil… du CEO de demain

Le paradoxe du Chief Digital Officer. Installer un Chief Digital Officers au sein d’un comité exécutif serait une fausse bonne idée pour Pascal Cagni, l’ancien vice-président d’Apple Europe. Les CDO (Chief Digital Officer) semblent avoir déjà gagné la bataille du

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Posted in Brands, E Business, Opinion, POE

Amazon Radically Innovates Grocery Shopping | LinkedIn

Amazon Radically Innovates Grocery Shopping | LinkedIn.  reported last Friday that Amazon launched a new innovation named . It allows users to add groceries to their online shopping lists in their kitchen by speaking or scanning barcodes. It looks amazingly simple.

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Posted in E Business, POE

The Social Bowl | Social Media Today

The Social Bowl | Social Media Today.   The Super Bowl was a flurry of social media activity and hashtags dominated the conversation by showing up in more than 50 percent of commercials that aired. The longest hashtag, #Americaisbeautiful caught a lot

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Posted in POE, Social Media, Social Network, SoLoMo

Automakers Build Showroom in an App – NYTimes.com – (Owned Media)

Automakers Build Showroom in an App – NYTimes.com. <nyt_text> VENICE BEACH, Calif. — Automakers trying to reach young buyers face a conundrum: How do they sell a car to people who stay away from a showroom? Enlarge This Image Jonathan

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Posted in Ipad, POE

Social TV : The Voice, Confessions Intimes et le Foot en vedette en avril – Bouillonnements numériques

Social TV : The Voice, Confessions Intimes et le Foot en vedette en avril – Bouillonnements numériques. L’engouement se confirme pour la Social TV : le Baromètre ISTV des 20 programmes ayant suscité le plus d’interactions sur Twitter, Facebook et Instagram relève entre

Posted in POE, second screen, Social Media, Twitter

The Voice Belgique génère 2 fois plus de mentions que The Voice Van Vlaanderen sur les réseaux sociaux

En 2013, Havas Media confirme sa volonté de réaliser des projets qui s’inscrivent par-delà les structures conventionnelles en adoptant une approche toujours plus transversale et pluri-média. Parmi ces projets, on trouve notamment une étude qui combine l’analyse de l’audience TV d’un

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Posted in havas media, hugues rey, Marketing/Advertising x Facts/Figures, POE, Reserach, second screen, Social Media, Social Network, TV

Etude Marines : le rapport de force above/below s’inverse | Media marketing (Mise en perspective par l’étude POE d’Havas Media)

Etude Marines : le rapport de force above/below s’inverse | Media marketing. 18 ans après sa dernière publication, l’étude Marines renaît de ses cendres avec une nouvelle parution portant sur les investissements 2011. Pilotée comme par le passé par Philippe

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Posted in POE

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AMMA AWARDS 2013
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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About myself


"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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