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French channel Canal+ launches a brand new TV experience: The Social Player – Lost Remote

French channel Canal+ launches a brand new TV experience: The Social Player – Lost Remote. By Natan Edelsburg on April 15, 2014 5:42 PM Social TV innovation in France continues to rise. French channel Canal+  (11.4 million subscribers) just released a major new social platform around its major

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Posted in real time bidding, second screen, Social Media, Social Network, Tech Innovation, TV

The state of social media marketing in 5 charts | Digiday

The state of social media marketing in 5 charts | Digiday. The media world’s gone social, and social is going increasingly mobile. Look no further than the numbers. A full two-thirds (64 percent) of people who use social tools say they log

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Posted in Social Media, Social Network

Social TV Market Projected to $256.44 Billion by 2017 – Report by MarketsandMarkets – Press Release – Digital Journal

Social TV Market Projected to $256.44 Billion by 2017 – Report by MarketsandMarkets – Press Release – Digital Journal. April 12, 2014 According to a new market research report, “Social TV Market: Global Advancements Forecasts & Analysis (2012 – 2017)”,

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Posted in Social Media, TV

THD – Vision Media d’Ericsson pour 2020: Quel futur attend la télévision ?

THD – Vision Media d’Ericsson pour 2020: Quel futur attend la télévision ?. En 2020, le paysage mondial sera le suivant : 9 milliards de personnes, plus de 8 milliards d’abonnements au haut débit mobile et 1,5 milliard de foyers équipés de la télévision

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Posted in second screen, Social Media, TV

Twitter Expands Social TV Efforts With 2 Acquisitions

Twitter Expands Social TV Efforts With 2 Acquisitions. IMAGE: MASHABLE COMPOSITE BY SETH FIEGERMAN1 DAY AGO Twitter just went on a small buying binge to bolster its social TV efforts outside the United States. The social networking company acquired Mesagraph,

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Posted in Social Media, TV, Twitter

Does Instagram Passing Twitter in Mobile Increase Social TV Competition?

Does Instagram Passing Twitter in Mobile Increase Social TV Competition? – Lost Remote   By Jordan Chariton on March 28, 2014 6:12 PM Yesterday’s news that Instagram has surpassed Twitter in mobile users is noteworthy for social TV. Data from E-Marketer revealed Instagram has 35

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Posted in second screen, Social Media, Social Network, TV, Twitter

Politique et médias sociaux : vers des stratégies de marques ? – JDN Média

Politique et médias sociaux : vers des stratégies de marques ? – JDN Média. Le premier tour des élections municipales nous a montré une fois de plus l’importance d’Internet dans la politique. La prise de parole des candidats se fait

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Posted in Social Media

72% des dirigeants qui déclarent que les médias sociaux sont une priorité stratégique mais seulement 47% a une coordinnation de l’action sur les médias sociaux.

Des médias sociaux au social business. La 2ème édition du Baromètre Entreprise et médias sociaux d’Idaos Lab dresse 4 constats. 1er point : l’organisation des entreprises est en retard sur leurs ambitions social media avec 72% des dirigeants qui déclarent que les médias

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Posted in Social Media

Infographie | Les réseaux sociaux favorisent l’achat en ligne

Infographie | Les réseaux sociaux favorisent l’achat en ligne. Publié le 05/03/2014 par Thomas Pike Quatre membres d’un réseau social sur dix ont déjà acheté un produit qu’ils avaient liké ou partagé sur Facebook, Twitter ou Pinterest. Et le délai demeure assez bref

Posted in Facebook, foursquare, Social Media, Social Network, SoLoMo, Twitter

Social Media Center |Social Media Life Cycle » Social Media Center |

Social Media Center |Social Media Life Cycle » Social Media Center |. Explanation The Social Media Life Cycle provides an insight into the stimuli that propels the process of converting content and conversations – via transactions – into recommendations. The real

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Posted in Facebook, foursquare, Social Media, Twitter

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
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IAB Atelier Advanced – Online Video
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
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  • Selling Online, Promoting Offline in Italy December 26, 2013
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  • Article: Italy’s Smartphone ‘Second Screeners’ Visit Social Networks While Watching TV April 18, 2014
    Checking in on social sites is the most popular TV-related activity among smartphone users in Italy. And more than half of those who access social networks while viewing television click on ads there.
  • Article: What Is the Future of Proximity Marketing? April 18, 2014
    Proximity marketing isn’t new, but according to a new eMarketer report, the field is still new enough to make it extremely difficult to forecast. The only thing that everyone agrees on is that retailer uptake of new platforms will be limited to small-scale tests in 2014. Beyond that, opinions are split, with some expecting proximity platforms to transform co […]
  • Article: CMO One-to-One: Taco Bell’s Secret Sauce Might Just Be Mobile Marketing April 18, 2014
    Chris Brandt, CMO at Taco Bell, is calling the quick-service restaurant’s new breakfast items “innovation with a twist on the familiar.” That’s his plan in marketing too, by using Instagram and soon rolling out a mobile ordering app.
  • Article: Google’s Search Revenues Shift April 17, 2014
    Marketers are finding that Google’s Product Listing Ads (PLAs) perform better than regular paid search campaigns. As a result, they’re moving ad dollars from general paid search budgets toward PLA spending.
  • Article: UK Key Trends for 2014: Big Data—Much Talk, Little Action? April 17, 2014
    The notion of big data is a major challenge for UK advertisers, according to a new eMarketer report. The prospect of capitalizing on the mountains of digitally collected data available is compelling. But what data is most important, and how should it be analyzed? Many UK firms are taking some steps to master this, but it’s a slow process that demands time, m […]
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"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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