Blog Archives

Programmatic & Native: How Content & Data-Driven Marketing Can Co-Exist

Programmatic & Native: How Content & Data-Driven Marketing Can Co-Exist. Advertising is always most effective when it is well integrated into the customer experience. Over this past year, programmatic buying and native advertising (both popular buzzwords in our industry) have taken two very different approaches in

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Posted in Facebook, foursquare, Native advertising, real time bidding, Tech Innovation

Use Social Media to Build Audience Loyalty and Earned Media Potential – MarketWatch

Use Social Media to Build Audience Loyalty and Earned Media Potential – MarketWatch. Singapore, Mar 26, 2014 (ACN Newswire via COMTEX) — Social media has changed the way people interact with one another, and also how they discover, share and

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Posted in Facebook, Twitter

Infographie | Les réseaux sociaux favorisent l’achat en ligne

Infographie | Les réseaux sociaux favorisent l’achat en ligne. Publié le 05/03/2014 par Thomas Pike Quatre membres d’un réseau social sur dix ont déjà acheté un produit qu’ils avaient liké ou partagé sur Facebook, Twitter ou Pinterest. Et le délai demeure assez bref

Posted in Facebook, foursquare, Social Media, Social Network, SoLoMo, Twitter

Social Media Center |Social Media Life Cycle » Social Media Center |

Social Media Center |Social Media Life Cycle » Social Media Center |. Explanation The Social Media Life Cycle provides an insight into the stimuli that propels the process of converting content and conversations – via transactions – into recommendations. The real

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Posted in Facebook, foursquare, Social Media, Twitter

Facebook domine le partage social, Pinterest roi du e-commerce et Google+ ne décolle pas

Facebook domine le partage social, Pinterest roi du e-commerce et Google+ ne décolle pas. Facebook domine le partage social, Pinterest roi du e-commerce et Google+ ne décolle pas Sommaire : Gigya vient de publier son rapport trimestriel d’analyse des contenus partagés

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Posted in E Business, Facebook, foursquare, Google

78% of Facebook users get news when they are on Facebook for other reasons | Pew Research Center’s Journalism Project

The Role of News on Facebook | Pew Research Center’s Journalism Project. Common yet Incidental BY AMY MITCHELL, JOCELYN KILEY, JEFFREY GOTTFRIED AND EMILY GUSKIN Overview On Facebook, the largest social media platform, news is a common but incidental experience, according to an initiative of

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Posted in Facebook

30% of Americans Get Their News on Facebook (study)

Study: 30% of Americans Get Their News on Facebook. BY LORENZO FRANCESCHI-BICCHIERAI 1 HOUR AGO A new study reveals that 30% of Americans get their news on Facebook, and suggests that the social network drives people to media sites who may

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Posted in Facebook

What people miss out on when they’re online (U.S.) – Quartz

What people miss out on when they’re online – Quartz. Americans do less of all these things when they’re spending leisure time online.Scott Wallsten/NBER New research from Scott Wallsten, an economist at the Technology Policy Institute in Washington, DC, attempts to show exactly

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Posted in Facebook

The World’s Most Popular Web Sites – Business Insider

The World’s Most Popular Web Sites – Business Insider. A map developed by two Oxford Internet Institute researchers uses Internet traffic data from Alexa to determine each country’s most-visited website, Drew DeSilver of Pew Research reports. The countries look funny because each one is scaled to number of Internet

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Posted in Facebook, Google

Sky Share app unveiled: Show Facebook friends your favourite TV – Tech News – Digital Spy

Sky Share app unveiled: Show Facebook friends your favourite TV – Tech News – Digital Spy. Sky has launched a new app which enables users to share information about favourite TV shows with friends via Facebook.Called Sky Share, the app hooks

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Posted in Facebook, TV

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
http://www.grp.be/fr/amma-awards/ Havas Media 3 Times Nominated
Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
12 days to go.
Iamabridge Community
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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  • Article: Germany's Teens and Digital Media: The Past 15 Years April 24, 2014
    A long-running study of teens’ media habits in Germany points at dramatic changes since 1998. In just a few years, the internet has grown from niche to mainstream, transforming media behavior.
  • Article: Augmented Reality Most Helpful Tool for CPG Shoppers April 24, 2014
    Few consumers use augmented reality tools when shopping for consumer packaged goods (CPG) via mobile, but those who do are finding them more useful than more popular tools such as mobile apps and websites. In fact, while sites are among the most-used CPG mobile shopping tools, few say they’re helpful.
  • Article: Consumers Frustrated by Stalling Mobile Video Ads April 24, 2014
    People are not too crazy about mobile video ads, according to a new eMarketer report, and data usage and stalling are among the top annoyances. To counter these issues, users are connecting with Wi-Fi when watching mobile video—and marketers should take note.
  • Article: In Brazil, Internet Claims Largest Share of Daily Time Spent with Media April 24, 2014
    Brazil’s consumers spend more time with the internet than any other medium each day. However, internet penetration in the country is still low compared with more developed nations, and residents are more likely to turn on the TV than log online on a daily basis.
  • Article: Women Account for Nearly Half of UK Mobile Gamers April 23, 2014
    Women in the UK are becoming more digitally enabled, according to a new eMarketer report. Gaming is one area where there has been a particular surge in interest, and female mobile gamers are very much on par with their male counterparts. On top of that, they’re more likely than men to play games on tablets.
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"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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