A new study reveals that 30% of Americans get their news on Facebook, and suggests that the social network drives people to media sites who may not have otherwise done so. Of that 30%, more than half — 78% — said they click on news links to media sites after initially logging on for unrelated reasons, such as checking out friends’ pictures or updating their statuses. In fact, only 16% of Facebook users say that getting news is the primary reason they log on.
The study, published by the Pew Research Center on Thursday, found that almost half of American users click on news in their Facebook feeds. Since 64% of adults in the United States use Facebook, that means one in three Americans consumes news on Facebook.
However, only 22% of the 30% who get their news on Facebook think the site is a useful source for information about the world, and only 4% of those think Facebook is “the most important way” to get their news.
“People go to Facebook to share personal moments — and they discover the news almost incidentally,” Amy Mitchell, Pew Research Center’s director of journalism research, said in a statement. “The serendipitous nature of news on Facebook may actually increase its importance as a source of news and information, especially among those who do not follow the news closely.”
“Facebook is a good way to find out news without actually looking for it.”
“Facebook is a good way to find out news without actually looking for it.”
The importance of the social network also depends on how much of a news junkie the user is.
Among those who click on news links in their Facebook news feeds, just 38% of heavy news followers think the social network is “an important way to get the news,” but among those who follow news “less often,” 47% consider Facebook as an important source.
On Monday, Facebook announced that it was driving 170% more traffic to media sites this year than in 2012.
This is the first of a series of studies on social media and news published by Pew in collaboration with the Knight Foundation. For this study, Pew surveyed 5,173 Americans ages 18 and older. You can read the full report here (.PDF).
New research from Scott Wallsten, an economist at the Technology Policy Institute in Washington, DC, attempts to show exactly what Americans are missing out on because they’re glued to their computer screens.
Wallsten limits his study to “online leisure,” or time spent online doing things like combing social networks, browsing for non-work purposes, instant messaging, etc. (Online games—even though they can take up a lot of leisure time—are excluded because of the way the data Wallsten used are collected by the US Census Bureau. Despite the data’s shortcomings, Wallsten finds that online leisure time still crowds out other activities.)
Unsurprisingly, the time people spend on the computer “for leisure” has increased exponentially in the last few years. However, computer leisure still comprises a mere 13 minutes of the five hours of leisure time the average American has in the day.
Even so, this computer time has a notable impact, eating into things like sleep, work, travel, and household chores. For every minute that they spend lazing on the computer, Americans spend approximately 16 fewer seconds working, seven fewer seconds sleeping, six fewer seconds traveling, four fewer seconds doing household chores, and three fewer seconds educating themselves. Although Wallsten can’t prove that more computer time causes less sleep, for instance, he concludes, “that online activities, even when free from monetary transactions, are not free from opportunity cost.”
This trend is particularly strong among young people. For example, every minute 15- to 19-year-olds spend online leads to 18 fewer seconds doing educational activities. For Americans 20-24 years old, however, the same minute of online leisure is only associated with losing about seven seconds of educational activity. For older Americans, the impact is even smaller. This data suggests—though does not definitely prove—that teenagers are more likely to devote time that would otherwise be devoted to educational activity to surfing the web or instant messaging than do slightly older young adults.
Last but not least, if one wants to enumerate the effects of the digital age on human relationships, then look no further than the number of minutes the average American spends socializing offline. From 2003 to 2011, the average American cut her offline socializing time by almost 5 minutes.
The countries look funny because each one is scaled to number of Internet users it has.
The results are fascinating: Google dominates most of North America, Europe, south Asia and the south Pacific while Facebook wins out in the Spanish-speaking parts of the America, the Middle East, and North Africa.
Researchers Mark Graham and Stefano De Sabbata note that among the 50 countries where Facebook is listed as the most-visited visited site, Google or YouTube (which Google has owned since 2006) came in second.
Yandex accommodates three-fifths of Russia’s search traffic. Yahoo takes Japan and Taiwan.
And all that green explains why Baidu became the first Chinese company on the NASDAQ-100 index.
Sky has launched a new app which enables users to share information about favourite TV shows with friends via Facebook.
Called Sky Share, the app hooks up with a user’s Facebook account, allowing people to comment on and like TV programes directly within the app.
Users will get TV recommendations based on viewing habits of friends, as well as what is being discussed most on Facebook.
Everyone with Facebook in the UK and Ireland can use Sky Share. Those who subscribe to Sky can also integrate it into their Sky experience by using their Sky login details.
Sky hopes that the app will form another means for subscribers to share and talk about TV via social media.
Twitter recently tested out a talked about TV function, which would display tweets about programmes currently trending on the social network.
The digital camera feature has been a major driver of mobile phone sales for a decade. But Instagram’s sale to Facebook last year was a watershed moment for the mobile photo-sharing industry.
Among other things, it showed that a mobile-first photo sharing service could be worth $1 billion [≈ box office sales of ET: The Extra-Terrestrial, 1982] dollars, and that the app store economy could grow a photo-focused social network at speeds so alarming that an incumbent — in this case, Facebook — would be prompted to neutralize the threat by acquiring it.
In a new report from BI Intelligence, we take a fresh look at the mobile photo-sharing industry and analyze data to see how Instagram has fared since they were acquired, study a few rising competitors including Snapchat, look at how mobile start-ups and established Web-centric businesses are monetizing camera and photo-sharing apps, and examine opportunities for brands to use their engaging networks.
Here’s a brief overview of the mobile photo-sharing ecosystem:
- Instagram is still on top: As part of its new video feature announcement this month, Instagram revealed that it now has 130 million users, who have shared some 16 billion photos. That’s up from 5 billion photos when the Facebook deal closed last September, suggesting a monthly average of more than 1 billion photos shared, or a daily average of more than 40 million photos.
- But others, like Snapchat, are certainly worth watching rising: There are a crop of fast-growing mobile messaging services that include photo-sharing as a core feature. Snapchat stands out as particularly photo-focused, and has an ultra-youthful user base. The company revealed that its users are sending 200 million ”snaps” daily, up from 150 million a couple of months ago. The Flickr iPhone app has rebounded in recent months, and Twitter’s Vine service — 6-second looping movies — aren’t photos, but they’re casually shot and shared the same way mobile photos are. Thanks to Twitter’s support, Vine has been a top 10 app for the past three months, and has already picked up13 million downloads.
- There are various different ways to monetize in the land of a thousand camera apps: Instagram was not the first photo app with filters, and it was hardly the last. A glance at the iPhone App Store, for example, shows hundreds of different types of camera apps, each with its own utility, some without social pretensions. Different monetization categories include paid or freemium apps with one-time purchases to unlock features, free apps bolted onto a paid or freemium Web-based services, free apps designed to build a social network, and ad-supported services and subscription services billed through an app.
- And brands are figuring out how to get in on the action: Many memorable social brand activities have been image- or photo-related, such as the now-famous Oreo ad tweeted during this year’s Super Bowl blackout. These sorts of stunts can provide incredible value if they go viral, generating millions of impressions — with a positive spin — for much less money than a traditional ad placement. Instagram in particular has grown as a place where brands can build significant followings and engagement, sharing beautiful photos and images with their fans on a daily basis. Starbucks, for example, has attracted 1.3 million followers on Instagram, and routinely passes 50,000 “likes” per photo.
Social networking giant Facebook has reported second quarter revenue of$1.81bn [≈ box office sales of Star Wars Ep. IV: A New Hope, 1977], up 53% year-on-year, driven by a significant uplift in mobile advertising.
Ad revenue represented 88% of Facebook’s total revenue in the quarter at $1.6bn [≈ cost of War of 1812], marking a 61% increase over the same quarter in 2012. Of that, 41% came from mobile ad revenues. Payments and other fees accounted for $214m [≈ Mitt Romney assets in 2011] revenue during the quarter, up 11% year-on-year.
The majority of Facebook’s quarterly revenues came from the US and Canada ($848m), followed by Europe ($505m), Asia ($247m) and rest of world ($213m).
As of June 2013, Facebook has an average 699 million daily active users, up 27% year-on-year. It had 1.15 billion monthly active users (+21%) and 819 million mobile monthly users (+51%), with 469 million mobile daily active users.
During the second quarter, Facebook surpassed one million active advertisingon the site, driven by significant growth in local businesses.
Facebook’s year-to-date revenues for 2013 are $3.27bn [≈ total US football salaries for all teams, 2011], up from $2.24bn [≈ total US basketball salaries, 2011] in the same period last year.
“We’ve made good progress growing our community, deepening engagement and delivering strong financial results, especially on mobile,” says Facebook founder and chief executive Mark Zuckerberg. “The work we’ve done to make mobile the best Facebook experience is showing good results and provides us with a solid foundation for the future.”
By VINDU GOEL
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Published: July 24, 2013
The social networking company said Wednesday that it had revved up its mobile advertising from virtually nothing a year ago to 41 percent of itstotal ad revenue of $1.6 billion [≈ box office sales of Bambi, 1942] in thesecond quarter.
“Soon we’ll have more revenue on mobile than desktop,” Mark Zuckerberg, Facebook’s founder and chief executive, said in a conference call with analysts.
Facebook’s results elated investors, who sent the company’s stock up nearly 17 percent, to $30.94, in after-hours trading.
Analysts said the strong performance dissipated lingering worries that the company could not adapt to the current Internet environment, in which users are relying more on mobile devices instead of personal computers to access the information they want.
Those concerns have dogged the company since its disappointing initial public offering in May 2012, in which it sold shares at $38 and then saw them fall by half.
“One of the biggest overhangs from their I.P.O. is that this company had been blindsided by mobile,” said Mark Mahaney, an analyst with RBC Capital Markets. “They caught up. Instead of being behind the curve on mobile, they are ahead of the curve.”
The company said it had net income of $333 million, or 13 cents a share, in the second quarter. Excluding stock-based compensation expenses, profits were $488 million [≈ net worth of Jay-Z, rapper, 2011] or 19 cents a share, compared with $295 million [≈ cost of Airbus A380, the largest passenger airplane], or 12 cents a share, in the second quarter a year ago.
The company’s revenue soared 53 percent, to $1.81 billion [≈ total US hockey salaries for all teams, 2011].
Facebook had particularly strong demand for ads that appear in its users’ news feeds, the flow of updates from friends that they see when they log on. About 1 in 20 posts in thenews feed is an ad, and advertisers cannot seem to get enough of them.
The company expects those ads to continue to grow in the second half, its chief financial officer, David Ebersman, said in a conference call with analysts.
One concern for the future is whether Facebook will annoy its users if it significantly increases the number of ads in news feeds, said Debra Aho Williamson, an analyst with eMarketer, a research firm.
“How many ads will people tolerate?” she asked.
Mr. Zuckerberg said Facebook’s studies had shown that users were noticing ads more, and the company was working to improve the quality and relevance of ads.
Facebook is also studying when and how to introduce video ads, which are expected to command at least several hundred thousand dollars each.
“We have nothing to announce today,” Facebook’s chief operating officer, Sheryl Sandberg, said in an interview. But she said video was “tremendously important” for users as well as marketers. Videos made and shared through Facebook’s new video feature in Instagram are growing quickly.
The company’s results also show how its users are continuing to shift toward mobile phones and tablets to use the site instead of a computer’s Web browser. Although the company’s total number of active monthly users worldwide grew slightly from the first quarter, to 1.15 billion, the number of people who use its mobile versions at least once a month grew 9 percent, to 819 million in that time.
Total ad revenue, a crucial measure watched by Wall Street, was $1.6 billion [≈ box office sales of Bambi, 1942], up 61 percent from the second quarter of 2012. Of total ad revenue, 41 percent came from mobile, up from 30 percent in the first quarter.
“I think this shows that all the questions that people might have had in the past about whether Facebook could monetize on mobile devices, they’ve settled definitively,” Ms. Williamson said.
Users’ preference for reading Facebook on the go has created special revenue opportunities, like ads that prompt users to install mobile apps like games. But advertisers are generally willing to pay much less for a mobile ad than they are for the desktop.
The company’s sharp revenue growth reflects increased competition among advertisers to reach Facebook’s large user base, said Rob Jewell, chief executive of Spruce Media, a firm that helps advertisers like McDonald’s and the insurer Progressive to buy ads on the social network and measure their effectiveness.
Facebook’s ad rates are generally set through a bidding process, and Mr. Jewell said that his clients paid about 10 percent more on average for ads in the second quarter than in the first quarter. Ads in the news feed, both on the desktop and mobile versions of Facebook, were in particularly high demand, with rates up about 75 percent from the first quarter for both categories, he said.
“Facebook is the best channel for mobile app advertisers to purchase advertising,” Mr. Jewell said.
In the second quarter of 2012, the company reported a net loss of $743 million [≈ box office sales of Mary Poppins, 1964], or 8 cents a share. But that figure included $1.3 billion[≈ Mobile advertising spending, 2007] in compensation expenses related to the company’s initial public offering. In the year ago quarter, Facebook’s revenue was $1.2 billion [≈ box office sales of The Sound of Music, 1965].
The company far exceeded Wall Street’s expectations. Analysts had predicted the company would report earnings of 14 cents a share, excluding stock compensation costs, on revenue of $1.62 billion [≈ Yankee Stadium, 2009], according to a survey by Thomson Reuters.
Facebook’s surprisingly strong second-quarter earnings contrasted with those of Google, which last week reported disappointing profits in mobile advertising.
While the two companies are not strictly comparable because Facebook is expanding its ads from a much a smaller base, Ronald Josey, an analyst at JMP Securities, said Facebook was doing extremely well in mobile categories like ads prompting users to install new mobile applications.
“This company is becoming more and more of a mobile company,” he said.
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This article has been revised to reflect the following correction:
Correction: July 24, 2013
An earlier version of this article misstated the title of Rob Jewell. He is the chief executive of Spruce Media, not the president
Selon le cabinet d’analyses GlobalWebIndex, Google+ est la deuxième plateforme sociale mondiale avec 359 millions d’utilisateurs actifs par mois. Twitter serait le réseau social qui aurait connu la plus forte croissance au cours des 9 derniers mois.
Au début de cette année 2013, nous vous rapportions une analyse du cabinet d’analyses TrendStream sur le classement mondial des réseaux sociaux. À la grande surprise des détracteurs de Google+, le réseau social du géant de la recherche arrivait en deuxième place, derrière Facebook mais devant Twitter. Une nouvelle étude tout juste publiée par le cabinet GlobalWebIndex dresse le même bilan pour ces 9 derniers mois.
Les principales tendances
Sur ces 3 derniers trimestres, voici les 5 principaux enseignements à retenir selon ce cabinet d’analyses :
- 1. l’engagement des membres des réseaux sociaux est plus marqué, notamment sur Twitter
- 2. les réseaux sociaux « locaux » sont en déclin, exception faite pour la Chine et la Russie
- 3. l’utilisation des réseaux sociaux sur les mobiles est de plus en plus importante
- 4. les internautes plus âgés se mettent aux réseaux sociaux
- 5. Google+ est la deuxième plateforme sociale avec 359 millions d’utilisateurs actifs par mois
Si les 4 premiers points n’ont finalement pas grand chose de surprenant, le cinquième peut prêter à débat.
Membres actifs ou simples utilisateurs de produits dérivés ?
Affaibli par 2 expériences peu concluantes dans ce domaine (Wave et Buzz), Google se relança tout de même dans l’aventure sociale à l‘été 2011 avec Google+. Il faut dire que le succès de Facebook qui compte aujourd’hui plus d’un milliard d’utilisateurs à travers le monde a pu lui faire craindre pour son avenir, et lui a forcément donné quelques idées.
En matière de fonctionnalités et d’environnement graphique, Google+ n’innove pas grandement par rapport à son rival, même si beaucoup lui accordent une interface plus claire et des paramètres de confidentialité plus « compréhensibles ». Mais c’est surtout avec toutes les synergies mises en place que Google innove.
C’est ainsi que l’on voit fleurir des boutons + 1 un peu partout sur les services en ligne, logiciels et environnements estampillés Google. De plus, en créant un compte Gmail ou YouTube, l’utilisateur crée automatiquement un compte Google+. Ce sont justement ces jonctions qui dopent les chiffres du réseau social et qui peuvent prêter à confusion sur la véritable audience de Google+. Car un utilisateur qui clique sur un bouton + 1 d’une page web n’est pas forcément un membre de Google+.
- Sur le même thème : Les synergies entre services Google
En termes de croissance d’utilisateurs actifs sur ces 9 derniers mois, et toujours selon le chiffres de ce cabinet d’analyses, Twitter afficherait un taux de 44% devant Facebook à 35% et Google+ à 33%. Pour GlobalWebIndex, un utilisateur actif est celui qui a « utilisé ou contribué au service au cours du dernier mois ».
- Source : GlobalWebIndex