Blog Archives

What You Need to Know About Twitter’s New Profile Design – 4/8/2014 | Sally U: Business, Marketing & Social Media

What You Need to Know About Twitter’s New Profile Design – 4/8/2014 | Sally U: Business, Marketing & Social Media. In the world of social media, we have to expect frequent changes to the platforms we use. So it’s no

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Twitter and TV: How should brands respond to multi-screening? | MyCustomer

Twitter and TV: How should brands respond to multi-screening? | MyCustomer. With new research demonstrating just how closely integrated Twitter and television have become, businesses are being encouraged to think outside the box when it comes to making the most

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Posted in TV, Twitter

UK Mobile Ad Spend Hits £1bn | Mobile Marketing Magazine

UK Mobile Ad Spend Hits £1bn | Mobile Marketing Magazine. Mobile ad spend broke the billion pound mark in 2013, hitting £1.03bn, 93 per cent up on the 2012 total of £529m, according to the latest Internet Advertising Bureau UK (IAB) Digital Adspend report, conducted

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Posted in Mobile Apps, Mobile Banking, Mobile Marketing, Search, second screen, Twitter

Twitter, un outil marketing efficace pour 40 % des marques

Twitter, un outil marketing efficace pour 40 % des marques. Par Camille Boulate | 02/04/2014 Une étude de la Social Media Marketing University révèle que les marques présentes sur Twitter considèrent le réseau social comme un outil marketing efficace. 79 % d’entre elles l’utilisent

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Pinterest Business Blog — What businesses can learn from TV shows on Pinterest

Pinterest Business Blog — What businesses can learn from TV shows on Pinterest. Pinterest is growing rapidly and so are the kinds of Pins people are looking for, which means there are plenty of things you can add to help

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Posted in second screen, TV, Twitter

Twitter Expands Social TV Efforts With 2 Acquisitions

Twitter Expands Social TV Efforts With 2 Acquisitions. IMAGE: MASHABLE COMPOSITE BY SETH FIEGERMAN1 DAY AGO Twitter just went on a small buying binge to bolster its social TV efforts outside the United States. The social networking company acquired Mesagraph,

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Posted in Social Media, TV, Twitter

Twitter Acquires Social TV Experts Mesagraph and SecondSync

Twitter Acquires Social TV Experts Mesagraph and SecondSync. Twitter wants its social network to be the definitive place for advertisers and broadcasters to promote their shows, and to that end it’s just gobbled up TV analytics specialists Mesagraph and SecondSync. Mesagraph runs a

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Posted in second screen, TV, Twitter

Does Instagram Passing Twitter in Mobile Increase Social TV Competition?

Does Instagram Passing Twitter in Mobile Increase Social TV Competition? – Lost Remote   By Jordan Chariton on March 28, 2014 6:12 PM Yesterday’s news that Instagram has surpassed Twitter in mobile users is noteworthy for social TV. Data from E-Marketer revealed Instagram has 35

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Posted in second screen, Social Media, Social Network, TV, Twitter

Use Social Media to Build Audience Loyalty and Earned Media Potential – MarketWatch

Use Social Media to Build Audience Loyalty and Earned Media Potential – MarketWatch. Singapore, Mar 26, 2014 (ACN Newswire via COMTEX) — Social media has changed the way people interact with one another, and also how they discover, share and

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Posted in Facebook, Twitter

Twitter experimenting with showing how many people saw your tweets | The Verge

Twitter experimenting with showing how many people saw your tweets | The Verge. How many people saw your last tweet? A new Twitter experiment is answering that question for some users, adding the number of views a tweet has received

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Posted in Twitter

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
9 days to go.
Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
21 days to go.
Iamabridge Community
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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  • Article: Traditional or Digital Ads? Millennials Show Mixed Feelings April 15, 2014
    Many millennials say that traditional and digital ads are equally effective. But, with the exception of TV, research finds that they’re more influenced by digital advertising. Still, millennials are more likely to ignore online ads than they are traditional ones.
  • Article: IAB Rising Stars Ads Outperform Standard Banners April 15, 2014
    Because of their larger size, the Interactive Advertising Bureau Rising Stars ads are seeing more success than standard placements. Rising Stars are performing even better on mobile, which is driving greater message recall—as well as better brand reputation.
  • Article: UK Key Trends for 2014: Ecommerce Pushes the Limits with Mobile April 15, 2014
    The UK’s ecommerce market is ramifying further as mobile penetration rises. Yet while mobile devices play an ever-greater part in shopping and buying habits, retailers must keep up with new, complex consumer behavior, according to a new eMarketer report.
  • Article: Digital Buying Is on the Rise in Mexico April 15, 2014
    Ecommerce sales in Mexico will grow 20.0% in 2014 to reach $11.43 billion. eMarketer expects increases to come on the shoulders of 10.4 million digital buyers. Though forecasts vary widely across sources, as many as 71% of internet users in the country may have purchased digitally in the past.
  • Article: Referrals Drive Success—and Revenues—for Small Businesses April 14, 2014
    Finding new business is a top challenge for small businesses. Friend referrals may help, as small-business owners say they are the best marketing tactic—and a key revenue driver.
About myself


"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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