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The iPhone Strikes Back! Android’s Share Of New Smartphone Purchases Has Collapsed

The iPhone Strikes Back! Android’s Share Of New Smartphone Purchases Has Collapsed. The iPhone 4S has demolished the gap between Android and the iPhone in the U.S. amongst new smartphone buyers according to the latest data from Nielsen. Nielsen has released its data for the

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Posted in Apple, Marketing/Advertising x Facts/Figures, Mobile Marketing

Timeline: How Social Media Changed In 2011 [INFOGRAPHIC] – AllTwitter

Timeline: How Social Media Changed In 2011 [INFOGRAPHIC] – AllTwitter. By Lauren Dugan on January 9, 2012 2:45 PM From Twitter’s launch of its new desktop app for Mac on January 6th to Google+ announcing admin and insights for brand

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Posted in Marketing/Advertising x Facts/Figures, Social Media, Social Network

L’évolution de la “gamification” en 2011

[Retour sur 2011] L’évolution de la “gamification” en 2011 – Summify. 25,4 millions de français jouent aux jeux vidéo, que cela soit sur consoles, sur internet ou bien sur leurs téléphones mobiles. Au total, Angry Birds a été téléchargé plus de

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Posted in Marketing/Advertising x Facts/Figures, SoLoMo

Typical Android User is Anything But Typical [INFOGRAPHIC]

Typical Android User is Anything But Typical [INFOGRAPHIC]. What are Android users like? Are those who use Google‘s smartphone operating system and its associated gadgetry male or female? What sort of clothes do they wear? Are they married? Do they wear

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Posted in Marketing/Advertising x Facts/Figures, Mobile Marketing

2011: A Huge Year for Social Media

2011: A Huge Year for Social Media 30TH DECEMBER 2011 by PAUL SAWERS Is it really 2012 already? No, not quite, but we’re almost there. And with only two more sleeps to go ’til the new year, we thought we’d take a

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Posted in FutureofMedia, Marketing/Advertising x Facts/Figures, Mobile Marketing, Social Media

Highlights of 2011: A Crazy Year In Mobile, By The Numbers | paidContent

Highlights of 2011: A Crazy Year In Mobile, By The Numbers | paidContent. his is the first in a series of posts over the next week that will look at the most significant developments of this year in the sectors

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Posted in Android, Apple, BlackBerry, Brand/Branding, Google, Ipad, Microsoft, Mobile Apps, Mobile Marketing

More than 200 Billion Online Videos Viewed Globally in October – comScore, Inc

More than 200 Billion Online Videos Viewed Globally in October – comScore, Inc. YouTube Delivers 2 of Every 5 Videos Viewed Worldwide comScore Releases Inaugural Report on Global Online Video Viewing Habits Reston, VA, December 14, 2011 - comScore, Inc. (NASDAQ: SCOR),

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Posted in FutureofMedia, Marketing/Advertising x Facts/Figures, Social Media

What’s Next ?

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Posted in Big Data, Digital Gaming, foursquare, havas media, Hugues Press Book, hugues rey, Ipad, Marketing/Advertising x Facts/Figures

Social media around the world 2011

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Posted in Social Media

100 Bullet Points from #CannesLions 2011 by @jessedee

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Posted in Social Media

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
4 days to go.
Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
16 days to go.
Iamabridge Community
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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  • Article: Consumers Favor Small Businesses Because of Their Customer Focus April 21, 2014
    US consumers favor small businesses over larger companies due to the personalized experiences the former provides. On the other hand, prices have little influence on consumers’ decisions to go with small companies, with the majority actually willing to pay higher prices to support small businesses.
  • Article: Digital Grocery Shoppers in the UK Less Likely to Act on Impulse April 21, 2014
    There’s still a preference among grocery shoppers in the UK to shop in-store. However, digital grocery sales are rising rapidly, and when UK shoppers do shun the store, they tend to make fewer impulse purchases.
  • Article: Photos Cluttering Your Facebook Feed? Here’s Why April 21, 2014
    Photos are the top content posted by brand Facebook pages, grabbing the majority of shares. Because of this, they see far more action than posts that include other content types.
  • Article: What Is the Future of Proximity Marketing? April 18, 2014
    Proximity marketing isn’t new, but according to a new eMarketer report, the field is still new enough to make it extremely difficult to forecast. The only thing that everyone agrees on is that retailer uptake of new platforms will be limited to small-scale tests in 2014. Beyond that, opinions are split, with some expecting proximity platforms to transform co […]
  • Article: CMO One-to-One: Taco Bell’s Secret Sauce Might Just Be Mobile Marketing April 18, 2014
    Chris Brandt, CMO at Taco Bell, is calling the quick-service restaurant’s new breakfast items “innovation with a twist on the familiar.” That’s his plan in marketing too, by using Instagram and soon rolling out a mobile ordering app.
About myself


"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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