Blog Archives

Top10 ways marketers are using the second screen | Marketing magazine

Top10 ways marketers are using the second screen | Marketing magazine. The ‘second screen’ is quickly becoming a golden marketing opportunity, as consumers increasingly multi-task while watching TV with their smartphone or tablet. Using it to complement the TV experience

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Posted in second screen

10 of the best social media campaigns from 2012 | Econsultancy

10 of the best social media campaigns from 2012 | Econsultancy. Posted 03 December 2012 10:07am by David Moth with 17 comments Measuring the efficacy of social media marketing still isn’t an exact science, regardless of what the gurus and ninjas tell you. So

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Posted in Social Media

40 Charts for Modern Marketers by JESS3 for Eloqua

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2H12: The State of Social Media & Social Media Marketing in the Second Half of 2012

Related articles Rich insights into the state of social media today (rossdawsonblog.com) Union Metrics Announces Record Growth for TweetReach (prweb.com) 2H12: The State of Social Media & Social Media Marketing in the Second Half of 2012 (slideshare.net)

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Posted in Facebook, Social Media, SoLoMo, Twitter

5 Digital Tools to Boost Your Brand in 2012 [INFOGRAPHIC]

5 Digital Tools to Boost Your Brand in 2012 [INFOGRAPHIC].

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Posted in Brands, Digital Advertising, Digital Gaming

15 Social Media Marketing Trends to watch out for in Australian Marketing in 2012

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FredCavazza.net > Du SoLoMo au ToDaClo, quelles tendances pour 2012 ?

FredCavazza.net > Du SoLoMo au ToDaClo, quelles tendances pour 2012 ?. (Superbe Vision) Fred Cavazza: “Si l’on devait résumer l’année 2011, je pense que l’acronyme SoLoMo serait le plus populaire. Même s’il est indéniable que les médias sociaux et les

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Posted in Big Data, Marketing/Advertising x Facts/Figures, Opinion, Social Media, SoLoMo

The Winners And Losers Of CES 2012 | TechCrunch

The Winners And Losers Of CES 2012 | TechCrunch. DEVINCOLDEWEY posted 5 hours ago 27 Comments CES 2012 has come and gone, and it’s time for the inevitable summary and think pieces on the directions the industry is heading, the highlights of

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Posted in Tech Innovation

2012 : vers un web post-social ? | Communications et internet

2012 : vers un web post-social ? | Communications et internet. Opinion de S. Léauthier Ville : Lyon Twitter : @sleauthier “A défaut d’être l’année de l’apocalypse, 2012 marquera t-elle la fin de “la bulle” sociale (je parle de web bien

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Posted in Opinion

The Future Is Not What It Used to Be – Our Predictions for 2012 | Business 2 Community

The Future Is Not What It Used to Be – Our Predictions for 2012 | Business 2 Community. By Neil Edwards, Published January 9, 2012 The title for this post comes from a presentation given by the late Steve Jobs way

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Posted in FutureofMedia, Marketing/Advertising x Facts/Figures, Opinion

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
4 days to go.
Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
16 days to go.
Iamabridge Community
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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  • Article: Consumers Favor Small Businesses Because of Their Customer Focus April 21, 2014
    US consumers favor small businesses over larger companies due to the personalized experiences the former provides. On the other hand, prices have little influence on consumers’ decisions to go with small companies, with the majority actually willing to pay higher prices to support small businesses.
  • Article: Digital Grocery Shoppers in the UK Less Likely to Act on Impulse April 21, 2014
    There’s still a preference among grocery shoppers in the UK to shop in-store. However, digital grocery sales are rising rapidly, and when UK shoppers do shun the store, they tend to make fewer impulse purchases.
  • Article: Photos Cluttering Your Facebook Feed? Here’s Why April 21, 2014
    Photos are the top content posted by brand Facebook pages, grabbing the majority of shares. Because of this, they see far more action than posts that include other content types.
  • Article: What Is the Future of Proximity Marketing? April 18, 2014
    Proximity marketing isn’t new, but according to a new eMarketer report, the field is still new enough to make it extremely difficult to forecast. The only thing that everyone agrees on is that retailer uptake of new platforms will be limited to small-scale tests in 2014. Beyond that, opinions are split, with some expecting proximity platforms to transform co […]
  • Article: CMO One-to-One: Taco Bell’s Secret Sauce Might Just Be Mobile Marketing April 18, 2014
    Chris Brandt, CMO at Taco Bell, is calling the quick-service restaurant’s new breakfast items “innovation with a twist on the familiar.” That’s his plan in marketing too, by using Instagram and soon rolling out a mobile ordering app.
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"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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