Blog Archives

14 tendances social media pour 2014

Bringr, l’outil de monitoring des réseaux sociaux dresse le bilan de cette année 2013 et un panorama des grandes tendances pour 2014: le temps réel qui devient la norme grâce aux réseaux sociaux. la méfiance face aux formats publicitaires classiques et la

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Posted in Marketing/Advertising x Facts/Figures

5 Companies That Transformed Advertising In 2013 – Forbes

5 Companies That Transformed Advertising In 2013 – Forbes. The convergence of social, video and mobile technology is rapidly changing the face of advertising. Just over a decade ago, search and display ads were all a company needed to reach

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Posted in Native advertising

State of social media 2013

Source: http://www.infographicpromotion.co.uk/social-media-2013/

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Posted in Marketing/Advertising x Facts/Figures, Social Media, Social Network

« The Next 10 Years » : 9 innovations présentées par France TV (LeWeb13) | Meta-media | La révolution de l’information

« The Next 10 Years » : 9 innovations présentées par France TV (LeWeb13) | Meta-media | La révolution de l’information. Publié le 8 décembre 2013 / 2 commentaires Partager: Pour la conférence LeWeb13 à Paris, le groupe France Télévisions s’est projeté en2025 pour présenter

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Posted in Tech Innovation, TV

TV ? it’s so over !

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Posted in Marketing/Advertising x Facts/Figures

LinkedIn Has More Monthly Unique Visitors In The US Than Twitter

Twitter and LinkedIn use different metrics to report activity on their sites, measuring monthly active users (MAUs) and monthly unique visitors (MUVs), respectively. This makes user growth comparisons between the two social networks difficult.  However, comScore tracked MUVs in the U.S.

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Posted in Marketing/Advertising x Facts/Figures

Havas Media: Cim Radio Study Wave 2 / 2013

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Posted in Marketing/Advertising x Facts/Figures

Gartner’s 2013 Hype Cycle for Emerging Technologies Maps Out Evolving Relationship Between Humans and Machines

Gartner’s 2013 Hype Cycle for Emerging Technologies Maps Out Evolving Relationship Between Humans and Machines 2013 Hype Cycle Special Report Evaluates the Maturity of More Than 1,900 Technologies The evolving relationship between humans and machines is the key theme of Gartner, Inc.‘s

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Posted in augmented reality, Big Data, second screen, Tech Innovation

Integrated vs Specialist: have agency models changed in 2013? | Econsultancy

Integrated vs Specialist: have agency models changed in 2013? | Econsultancy. dans la catégorie: ce qui ne nous tue pas … Over the last 12 months, we’ve started to see some significant shifts in the agency model and client-agency relationship. Having been involved

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Posted in Marketing/Advertising x Facts/Figures

The Future of Video 2013

par Paul Chappell le 16 juillet 2013 Video content is accountable for 50 percent of the growth of the internet year on year. Yet so many marketers are still unaware or unprepared to invest in video content. This presentation dives into the technologies, strategies

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Posted in Marketing/Advertising x Facts/Figures

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
http://www.grp.be/fr/amma-awards/ Havas Media 3 Times Nominated
Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
12 days to go.
Iamabridge Community
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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  • Article: Germany's Teens and Digital Media: The Past 15 Years April 24, 2014
    A long-running study of teens’ media habits in Germany points at dramatic changes since 1998. In just a few years, the internet has grown from niche to mainstream, transforming media behavior.
  • Article: Augmented Reality Most Helpful Tool for CPG Shoppers April 24, 2014
    Few consumers use augmented reality tools when shopping for consumer packaged goods (CPG) via mobile, but those who do are finding them more useful than more popular tools such as mobile apps and websites. In fact, while sites are among the most-used CPG mobile shopping tools, few say they’re helpful.
  • Article: Consumers Frustrated by Stalling Mobile Video Ads April 24, 2014
    People are not too crazy about mobile video ads, according to a new eMarketer report, and data usage and stalling are among the top annoyances. To counter these issues, users are connecting with Wi-Fi when watching mobile video—and marketers should take note.
  • Article: In Brazil, Internet Claims Largest Share of Daily Time Spent with Media April 24, 2014
    Brazil’s consumers spend more time with the internet than any other medium each day. However, internet penetration in the country is still low compared with more developed nations, and residents are more likely to turn on the TV than log online on a daily basis.
  • Article: Women Account for Nearly Half of UK Mobile Gamers April 23, 2014
    Women in the UK are becoming more digitally enabled, according to a new eMarketer report. Gaming is one area where there has been a particular surge in interest, and female mobile gamers are very much on par with their male counterparts. On top of that, they’re more likely than men to play games on tablets.
About myself


"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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