Tests de Nielsen du jour au lendemain en ligne audimat avec ABC, CBS, Discovery, NBC | TechZone500.com

Tests de Nielsen du jour au lendemain en ligne audimat avec ABC, CBS, Discovery, NBC | TechZone500.com.

Challenging comScore dans les affaires de cotes de vidéo en ligne, Nielsen a déclaré mardi qu’il testera les mesures des émissions de télévision qui sont lus en ligne grâce à un programme pilote qui comprend Discovery Communications (Nasdaq : DISCA), A & E réseaux, ABC, AOL, CBS (NYSE: CBS), Univision, NBC, Fox et The CW

l’entreprise cotes dit il va générer des rapports pendant la nuit pour ses cotes Nielsen de programme numérique qui ressemblent aux rapports qu’elle produit pour l’audimat. Le pilote, qui s’étend de mai à juillet, va générer des rapports qui comprennent des données sur le nombre de flux, public et atteint par âge et sexe, dit Nielsen. Il est en tournage pour un lancement commercial du nouveau produit cotes plus tard cette année, a ajouté la société.

la participation au projet pilote de discovery est remarquable car le programmeur de câble a résisté à la distribution des émissions de télévision pleine longueur pour Discovery Channel, Animal Planet et autres réseaux par le biais de sites Web. Aussi, il n’offre pas des épisodes complets dans les applications pour smartphones et tablettes. Cependant, CEO David Zaslav a dit analystes sur un appel de gains en février que Discovery était proche de frapper sa première TV Everywhere distribution traite de distributeurs TV payante.

Nielsen, a déclaré les notes de programme numérique utilisent une méthodologie similaire à celle utilisée dans son service en ligne notes de campagne, qui évalue l’efficacité des campagnes publicitaires en ligne. Alors que le programme pilote permettra de mesurer uniquement des émissions de TV qui sont considérée en ligne, Nielsen a dit il prévoit de mesurer « les types de contenu supplémentaires et dispositifs » dans de futures versions.

articles connexes : découverte yeux première TV Everywhere transport dealsNielsen, tremblements de fournir aux annonceurs une mesure simple de la télévision et en ligne videoNielsen pour développer la collecte de données de placer-dessus en 2012Nielsen s’engage à acheter Arbitron pour 1,26 $ billionComScore lance un service de mesure multiplateforme

Royal Wedding: A Two-Screen Experience Like You\’ve Never Seen

via Royal Wedding: A Two-Screen Experience Like You\’ve Never Seen.

Producers are working around the clock ahead of the Royal Wedding live broadcast, which is set to begin at 4 a.m. ET on most stations. But they aren’t just prepping TV coverage; they’re also working to extend their broadcasts and engage users across as many channels as possible.

With the proliferation of devices for media consumption — think laptops, tablets and smartphones, in addition to TV sets — viewers are no longer consuming media on a single platform. Instead, they’re tweeting on their smartphones while viewing on a TV program, or a watching a second show on their tablets during a commercial.

It’s these viewers — the ones that Mark Ghuneim, the founder and CEO of marketing agency Wireset and social media monitoring tool Trendrr, calls the “hyperactives” — that network producers and digital strategists are pursuing ahead of tomorrow morning’s broadcast.


The Importance of “Hyperactives”


Unlike “massive passives,” which make up the majority of the television-viewing audience, hyperactives are actively discussing, endorsing and engaging with TV content on different networks in real time, and encouraging their friends to do so as well.

“If someone you trust says, ‘Oh my god, that’s really cool, I’m watching this,’ in real time, you want to go check it out,” says Ghuneim. “Because your social graph is made up of people you trust, when they recommend something, you’re more likely to take a look. The social web thus acts as a funnel in which friend recommendations are prompting tune-ins on TV and online in real time.”

Given that 2 billion viewers are expected to tune in for the Royal Wedding, networks are going all-out to create more engaging and more accessible experiences by streaming their coverage on as many devices as possible, as well as maintaining an active presence on Facebook and Twitter.


ABC News: A Cross-Channel Strategy


Of all the networks we spoke to, ABC News is pursuing the most aggressive cross-channel strategy. The network will be livestreaming on ABCNews.com, its apps for iPhone and iPad devices, Hulu, Yahoo and onFacebook.

ABC News correspondent David Muir will be interacting directly with followers on Twitter and Facebookthroughout the day. The network will also keep track of trending conversations in order to bridge online and on-air discussions, ABC News Digital executive producer of innovation Andrew Morse tells us.

ABC is also asking Twitter users to tweet in comments throughout the day using hashtags #ROYALMESS and #ROYALSUCCESS, and to the big moment with #ROYALKISS, a strategy Ghuneim says is especially effective for increasing Twitter conversation about a broadcast.

“What we’ve come to realize more and more through major events — elections, major celebrations, breaking news events and tragedies — is that the two-screen experience is becoming more and more ubiquitous,” says Morse. “More people are interacting, watching while using their tablets and their iPhones, and we want to create the richest two-screen experience we can.”


CNN: Uniting TV, Mobile & Social


CNN will be monitoring Twitter commentary tagged with #CNNtv during the live broadcast, and display selected tweets in a “slow stream” alongside video coverage. Tweets and Facebook status updates from so-called “relevant influentials,” such as celebrities and friends of the Royal Family, will appear in the lower-third banner of the broadcast. Viewers are also encouraged to check in on GetGlue to unlock a series of Royal-Wedding themed stickers.

Most unusually, two-dimensional barcodes will appear on-screen throughout the day, prompting viewers with smartphones to scan the code to load additional CNN coverage on their smartphones.

In addition, CNN will be tweeting live updates from @royalweddingCNN, as well as from the accounts of individual presenters Anderson CooperPiers MorganRichard QuestKiran Chetry and Cat Deeley throughout the event.

AP Live, CBS News, ET TheInsider.com and the UK Press Association will all be hosting live broadcasts onLivestream, whilst the BBC will host its own livestream and live blog. Royal correspondent Peter Hunt will be taking questions on Twitter leading up to and on the big day.


Why Now & What’s Next?


We have seen heavy multimedia and cross-channel coverage during past global events, but never on this scale before.

The reason, Ghuneim says, is because many networks are beginning to understand the importance of an engaged audience across multiple channels, and have had the advantage of months of planning ahead of the broadcast.

The challenges involve understanding how consumers use different kinds of devices, and how to optimize the experience for each device.

For more information about how to follow the Royal Wedding online, please see our comprehensive guide.

Disclosure: CNN and ABC News are Mashable content partners.

Royal Wedding: A Two-Screen Experience Like You\’ve Never Seen

via Royal Wedding: A Two-Screen Experience Like You\’ve Never Seen.

Producers are working around the clock ahead of the Royal Wedding live broadcast, which is set to begin at 4 a.m. ET on most stations. But they aren’t just prepping TV coverage; they’re also working to extend their broadcasts and engage users across as many channels as possible.

With the proliferation of devices for media consumption — think laptops, tablets and smartphones, in addition to TV sets — viewers are no longer consuming media on a single platform. Instead, they’re tweeting on their smartphones while viewing on a TV program, or a watching a second show on their tablets during a commercial.

It’s these viewers — the ones that Mark Ghuneim, the founder and CEO of marketing agency Wireset and social media monitoring tool Trendrr, calls the “hyperactives” — that network producers and digital strategists are pursuing ahead of tomorrow morning’s broadcast.


The Importance of “Hyperactives”


Unlike “massive passives,” which make up the majority of the television-viewing audience, hyperactives are actively discussing, endorsing and engaging with TV content on different networks in real time, and encouraging their friends to do so as well.

“If someone you trust says, ‘Oh my god, that’s really cool, I’m watching this,’ in real time, you want to go check it out,” says Ghuneim. “Because your social graph is made up of people you trust, when they recommend something, you’re more likely to take a look. The social web thus acts as a funnel in which friend recommendations are prompting tune-ins on TV and online in real time.”

Given that 2 billion viewers are expected to tune in for the Royal Wedding, networks are going all-out to create more engaging and more accessible experiences by streaming their coverage on as many devices as possible, as well as maintaining an active presence on Facebook and Twitter.


ABC News: A Cross-Channel Strategy


Of all the networks we spoke to, ABC News is pursuing the most aggressive cross-channel strategy. The network will be livestreaming on ABCNews.com, its apps for iPhone and iPad devices, Hulu, Yahoo and onFacebook.

ABC News correspondent David Muir will be interacting directly with followers on Twitter and Facebookthroughout the day. The network will also keep track of trending conversations in order to bridge online and on-air discussions, ABC News Digital executive producer of innovation Andrew Morse tells us.

ABC is also asking Twitter users to tweet in comments throughout the day using hashtags #ROYALMESS and #ROYALSUCCESS, and to the big moment with #ROYALKISS, a strategy Ghuneim says is especially effective for increasing Twitter conversation about a broadcast.

“What we’ve come to realize more and more through major events — elections, major celebrations, breaking news events and tragedies — is that the two-screen experience is becoming more and more ubiquitous,” says Morse. “More people are interacting, watching while using their tablets and their iPhones, and we want to create the richest two-screen experience we can.”


CNN: Uniting TV, Mobile & Social


CNN will be monitoring Twitter commentary tagged with #CNNtv during the live broadcast, and display selected tweets in a “slow stream” alongside video coverage. Tweets and Facebook status updates from so-called “relevant influentials,” such as celebrities and friends of the Royal Family, will appear in the lower-third banner of the broadcast. Viewers are also encouraged to check in on GetGlue to unlock a series of Royal-Wedding themed stickers.

Most unusually, two-dimensional barcodes will appear on-screen throughout the day, prompting viewers with smartphones to scan the code to load additional CNN coverage on their smartphones.

In addition, CNN will be tweeting live updates from @royalweddingCNN, as well as from the accounts of individual presenters Anderson CooperPiers MorganRichard QuestKiran Chetry and Cat Deeley throughout the event.

AP Live, CBS News, ET TheInsider.com and the UK Press Association will all be hosting live broadcasts onLivestream, whilst the BBC will host its own livestream and live blog. Royal correspondent Peter Hunt will be taking questions on Twitter leading up to and on the big day.


Why Now & What’s Next?


We have seen heavy multimedia and cross-channel coverage during past global events, but never on this scale before.

The reason, Ghuneim says, is because many networks are beginning to understand the importance of an engaged audience across multiple channels, and have had the advantage of months of planning ahead of the broadcast.

The challenges involve understanding how consumers use different kinds of devices, and how to optimize the experience for each device.

For more information about how to follow the Royal Wedding online, please see our comprehensive guide.

Disclosure: CNN and ABC News are Mashable content partners.

Newspapers Are Committed to Mobile Content (ABC Research)

Newspapers publishers expect mobile devices to grow in importance but are also following the progress with e-readers and smartphones.

The Audit Bureau of Circulation’s just released survey of print publishers on the impact of mobile initiatives and other platforms on their business models documented a widespread belief that mobile devices will rapidly become a primary source of content.

More than 80 percent of respondents believe people will rely more heavily on mobile devices as a primary information source in the next three years. Nearly 70 percent agree that mobile is receiving more attention at their publication this year than last. Mobile is also a focus because it will drive Web traffic. Most respondents believe that mobile will be responsible for a five to 50 percent increase in Web site traffic in the next three years.

Publishers believe that opportunities for mobile advertising abound and were split on whether sponsorship, video, search or banner advertising would be the primary source of revenue. A majority of the publishers also believe the future business model of mobile content will be supported by both advertising and subscriptions.

The survey also indicated that newspapers were out in front of magazine and B to B publishers in developing applications for the new platforms. Almost 52 percent of respondents are distributing content for viewing on a mobile device with newspapers leading the way at 57.5 percent, followed by business and consumer publications at 44.7 and 42.2 percent, respectively.

Regardless of mobile’s anticipated rise, ABC publisher members do not have plans to abandon their print publications in favor of digital platforms. Although 55 percent stated that digital delivery of their publication is important to their strategic future, three-fourths believe that their publication will remain available in a print form five years from now.

In regards to e-readers, publishers were split on which company would develop the device that would be most successful. Apple, which hasn’t released a product, and Amazon’s Kindle were cited as the expected leaders in this technology.

ABC currently has a number of member committees working on the issues of emerging platforms. ABC’s Digital Advisory committee was important in initiating this research and the NAA/ABC Liaison Committee’s Strategic Visioning Committee is developing new reporting formats in anticipation of the growth of digital and mobile content and advertising.


[From ABC Research: Newspapers Are Committed to Mobile Content - Circulation: Marketing to Readers ]