Blog Archives

Publicité : Internet a dépassé la télévision pour la première fois (USA)

Publicité : Internet a dépassé la télévision pour la première fois. Les dépenses publicitaires réalisées sur Internet ont dépassé pour la première fois, en 2013, les investissements des annonceurs sur la télévision. Ce record n’est cependant pas mondial et porte en

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Posted in Digital Advertising, IAB, TV

Comment la publicité va se réinventer – La Libre.be

Comment la publicité va se réinventer – La Libre.be. ENTRETIEN OLIVIER STANDAERT Publié le lundi 10 février 2014 à 20h29 - Mis à jour le mardi 11 février 2014 à 17h25 Hugues Rey, CEO de Havas Media Belgium, décortique les tendances qui vont voir le jour dans le

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Posted in havas media, Hugues Press Book, hugues rey

La pub pour sauver l’industrie du disque? (Julien Briquet – Focusvif.be)

Dans un marché de la musique qui se réinvente, la publicité a pris des allures d’Eldorado. Alors qu’Edward Sharpe (Peugeot, Citroën, Microsoft), remplissait l’Ancienne Belgique, plongée dans le monde de la synchro publicitaire. Lundi, Edward Sharpe et ses Magnetic Zeros

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Posted in Marketing/Advertising x Facts/Figures

5 Companies That Transformed Advertising In 2013 – Forbes

5 Companies That Transformed Advertising In 2013 – Forbes. The convergence of social, video and mobile technology is rapidly changing the face of advertising. Just over a decade ago, search and display ads were all a company needed to reach

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Posted in Native advertising

Carriers combining television ads with Twitter advertising, customer acquisition cost for TV advertising: 35% improvement.

Twitter has huge Impact on TV Ads and TV Conversations. In Twitter’s own words, the way the world is experiencing TV, is fundamentally changing. Viewers have become more active and share experiences as the events unfold on television screen. The

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Posted in Native advertising, Twitter

Digital, advertising, social and tech predictions & trends 2014 by Soap

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Posted in Marketing/Advertising x Facts/Figures

Video Is the Next Frontier for Social Advertisers – eMarketer

Video Is the Next Frontier for Social Advertisers – eMarketer. Digital video viewing is mainstream, and eMarketer estimates that 182.5 million people [≈ population of Brazil, nation] in the US, or 75% of all internet users, will view digital videos this year, and video

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Posted in Digital Advertising, second screen, TV

B2Cs, B2Bs See Digital, Social Ad Spend Rising, as Traditional Stalls – eMarketer

B2Cs, B2Bs See Digital, Social Ad Spend Rising, as Traditional Stalls – eMarketer. Social’s share of budgets will rise Marketers from US business-to-business (B2B) and business-to-consumer (B2C) product and service companies reported in a survey from Duke University’s Fuqua School of Business that, on

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Posted in Digital Advertising, Social Media

Twitter Partners With CBS For Massive Video-Ads-Within-Tweets Program – AllTwitter

Twitter Partners With CBS For Massive Video-Ads-Within-Tweets Program – AllTwitter. By Lauren Dugan on September 23, 2013 8:25 PM Twitter and CBS are partnering up to bring live video clips to a Twitter timeline near you. This is the biggest partnership of its

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Posted in Twitter

Kontor Records Back to vinyl-The Office Turntable_film

Vinyl & Advertising… a nice B-2-B approach.

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Posted in Marketing/Advertising x Facts/Figures

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
6 hours to go.
Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
13 days to go.
Iamabridge Community
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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  • Article: Germany's Teens and Digital Media: The Past 15 Years April 24, 2014
    A long-running study of teens’ media habits in Germany points at dramatic changes since 1998. In just a few years, the internet has grown from niche to mainstream, transforming media behavior.
  • Article: Augmented Reality Most Helpful Tool for CPG Shoppers April 24, 2014
    Few consumers use augmented reality tools when shopping for consumer packaged goods (CPG) via mobile, but those who do are finding them more useful than more popular tools such as mobile apps and websites. In fact, while sites are among the most-used CPG mobile shopping tools, few say they’re helpful.
  • Article: Consumers Frustrated by Stalling Mobile Video Ads April 24, 2014
    People are not too crazy about mobile video ads, according to a new eMarketer report, and data usage and stalling are among the top annoyances. To counter these issues, users are connecting with Wi-Fi when watching mobile video—and marketers should take note.
  • Article: In Brazil, Internet Claims Largest Share of Daily Time Spent with Media April 24, 2014
    Brazil’s consumers spend more time with the internet than any other medium each day. However, internet penetration in the country is still low compared with more developed nations, and residents are more likely to turn on the TV than log online on a daily basis.
  • Article: Women Account for Nearly Half of UK Mobile Gamers April 23, 2014
    Women in the UK are becoming more digitally enabled, according to a new eMarketer report. Gaming is one area where there has been a particular surge in interest, and female mobile gamers are very much on par with their male counterparts. On top of that, they’re more likely than men to play games on tablets.
About myself


"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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