Nine-year headstart in credit cards
Breaking up is easy
Despite the explosion in Android users, the Android app store is still 100,000 apps behind Apple’s iOS App Store, according to this chart from Alex Cocotas at BI Intelligence. It’s rather shocking to us that Google hasn’t been able to close the gap, considering it’s a more open platform with more users.
Overall, it doesn’t really matter which platform has more apps. 600,000 apps is more than enough to keep people happy. What really matters, and isn’t reflected here, is which platform has the best applications. That’s a subjective question, but for the most part developers prioritize iOS first and Android second, thus giving iOS a slight edge in the quality department.
Google’s smartphone OS efforts have already panned out in Germany, and that success extends to the country’s neighbors as well. June 2012 data from Kantar Worldpanel showed Android taking a strong hold on smartphone sales in Western Europe during the previous 12 weeks. The Android operating system ran on the majority of smartphones sold in four of the EU-5 countries—Great Britain, France, Germany and Spain. And in Italy, the fifth country in the group, Android held 49.6% of the market, just shy of a majority share. One year earlier, Android accounted for under 50% of sales in each of those countries during the three-month period.
In Spain, Google has made a particularly successful bid to become the first name in the smartphone market. The country saw Android’s share of the market more than double from 41% in June 2011 to 84% one year later.
The lower price point for many Android-enabled smartphones may be particularly compelling in a region beleaguered by economic troubles but with a highly mature population of internet users. Google seems to have known the moment was ripe and aggressively asserted and expanded dominance in the field. Seen from this angle, it’s no surprise that the greatest increase would come from Spain, a notably depressed country with the highest unemployment rate in the eurozone. In contrast to Android, iOS dipped 2.5 percentage points in Spain, just behind France as the second-greatest iOS market loss.
comScore data on OS smartphone users in Germany and the UK, from Q1 and Q2 2012, respectively, confirmed the expansion of Android in Western Europe. Although comScore’s estimates were lower than Kantar’s, the growth trend was even more pronounced, with the share of smartphone users on the Android platform in Germany rising from 17% to 40%, and the share of UK users rising from 27% to 42%. The difference in estimates may come from comScore’s measurement of individual users vs. Kantar’s measurement of overall sales.
In contrast to Western Europe, Google’s progress in the US has slowed, according to Kantar. The study found that Android’s share actually declined by just under 7 percentage points, although Google still held onto a majority of sales in the country. The data from Kantar also differs somewhat from eMarketer’s own predictions for the US, which anticipates a rise of 6 percentage points in Google’s smartphone user share, putting Android at 43% in 2012. Like comScore, eMarketer’s numbers reflect individual users as opposed to sales.
With the smartphone market somewhat more nascent in Western Europe as compared to the US, Google is doing a good job of capturing mobile users as they upgrade to smartphones. According to Dominic Sunnebo, consumer insight director at Kantar, in a statement from the report, “Smartphone consumers are much more loyal to their brand of handset and carrier than feature phone consumers, highlighting the importance of capturing feature phone owners when they are starting to look to change their handset.”
eMarketer estimates that there will be 104.9 million smartphone users in Western Europe this year, and 179.3 million in 2014, when the region is expected to surpass North America. In 2016, Western Europe will have the world’s highest regional smartphone penetration. Growth will come in no small part from the efforts of Google to solidify and grow its lead within these mature countries.
The latest figures by IDC indicate that iOS and Android represent 85% of the over 152 million smartphones sold in the second quarter of 2012 globally. Although iOS sales grew in numbers, it just could not match Android’s growth – the most popular mobile phone operating system worldwide at the moment. The figures show that iOS’s dominance in the market dropped from 18.8% to 16.9% while Android’s grew to 68.1%. With the stiff competition in the smartphone market, it is very unlikely that iOS’s market share will grow beyond what it is now – unless they are working on a magical new iPhone that will steal the hearts of many. iOS has maintained a market share of below 20% for quite some time now but Android has won many users over the last two years to take the Lion’s share of the market.
It is just a matter of time before Android’s market share passes the 70% mark, maybe even 80% by the end of the year if keeps the current growth trend. The trend is expected to grow as the operating system has now been picked up by the many Chinese device manufacturers who prefer it because of its prominence in the global market.
In a sour twist, Windows operating systems for mobile is performing dismally despite the introduction of the Windows phone 7 sometimes back. Windows currently holds only 3.5% of the market – but most of the devices in this number run on older versions of windows mobile. Another operating system that lost its market share is Blackberry which dropped from a two-digit figure of 11.5% in the last quarter to 4.8%. The way things are going at RIM, it is very unlikely that Blackberry will maintain the 4.8% share – unless the rumored RIM-Samsung partnership comes to fruition. But then, this is a long-term plan and it is losing the market to Android so fast, it might be fighting for a 1 to 2% share come 2013.
Symbian OS market share dropped by the widest margin – from 16.9% to 4.4%. Nokia’s prominence seems to have vanished in one quarter – to think that there was a time Nokia dominated the mobile phone market with a market share of as high as 35% in some countries just a year ago. At this rate, Nokia, Microsoft and RIM will be fighting to stay relevant by this time next year unless they do something to change the losing trend.
Meanwhile, as these operating systems lose, Android wins the market share and becomes the market leader OS in the smartphone field.
Smartphone Operating Systems, Shipments and Market Share, Q2 2012 (in Millions)
By John Paul Titlow / February 23, 2012 5:13 PM
Whenever somebody we know gets their first iPhone, it seems the first question out of their mouths is always the same. “What apps should I get?” It’s seldom anything about how the phone’s user interface works or how to do certain day-to-day tasks. That much tends to be obvious once even the least tech-savvy person gets their hands on an iOS device.
When it comes to finding applications, however, things are not always as straight forward. The iTunes App Store makes it easy to find the most popular apps or break them all down into general categories. If you’ve been using the device for awhile, the Genius recommendations can help, but even they can be of limited value. The selection has expanded so much over the last few years that app discovery has become a little cumbersome.
Apple knows this. To help build out a better system for app discovery, they just acquired a company called Chomp, Techcrunch reported today.
Chomp is, quite simply, a search engine for mobile applications. It spans both the iTunes App Store and Android Market and offers more sophisticated and contextually relevant results for search queries. As the company explains on its website, “Chomp’s proprietary algorithm learns the functions and topics of apps, so you can search based on what apps do, not just what they’re called.”
The company first grabbed attention in the mobile space by landing significant funding from well-known angel investors and venture capital firms. It counts among its advisors tech scene hotshots like Kevin Rose and Ashton Kutcher.
The Chomp acquistion is reportedly intended to help Apple completely overhaul the way apps are searched for and discovered in the App Store, according to Techcrunch.
With Chomp’s technology integrated, searches for iOS Apps will return more useful results and recommendations could be aided by additional data points, such as social cues and other aggregate user behavior data.
In the end, Apple’s selection of more than 500,000 mobile and tablet apps will be easier to sift through and developers should have an easier time getting exposure for their work.
Chomp also has a Google-style text ad platform in beta, although it’s not clear if that will play a role in Apple’s integration.
Business - Lancé en novembre 2011, Google Music, avec ses 13 millions de titres disponibles, ne rencontre pas le succès attendu. Selon des sources CNet.com, Google mise sur sa stratégie dans le matériel pour faire décoller Google Music.
Google+ monopolise la communication et les initiatives de la firme de Mountain View. A tel point qu’il en ferait presque oublier d’autres services en ligne, dontGoogle Music, pourtant lancé en version finale après Google+.
Et si Google reste discret sur ce service, c’est peut-être simplement car lesrésultats sont décevants. C’est en tout cas ce que confirment des sources à CNet.com (groupe CBS Interactive/ZDNet). Trois mois après le lancement (plus de 13 millions de titres disponibles sur l’Android Market), le bilan est inférieur aux objectifs.
Une présence dans le hardware pour transformer l’essai
Avec plus de 200 millions de terminaux Android activés, Google espérait bien convertir une partie de ces utilisateurs – même si il est vrai que Google Music, pour la partie achat de titres, se limite aux Etats-Unis.
Si les résultats de Google Music sont inférieurs aux attentes, le géant du Web reste néanmoins serein pour le moment, explique CNet.com. Le lancement est encore récent (mi-novembre 2011) et peu d’efforts marketing ont été entrepris jusqu’à présent.
Google a répondu aux labels travailler à certains ajustements et que Google Music bénéficierait d’une dynamique une fois qu’il aurait mis en œuvre sastratégie dans le hardware. Selon des sources, Google entendrait en effet concurrencer frontalement Apple par le biais de terminaux destinés au grand-public.