En 2017, plus de 100 applications et services utiliseront vos données perso quotidiennement

En 2017, plus de 100 applications et services utiliseront vos données perso quotidiennement.


applications appstore

Les applications mobiles sont en train de devenir la passerelle entre l’utilisateur et son environnement mais elles auront besoin de toujours plus de données personnelles pour remplir leur fonction, prédit le cabinet d’études Gartner.

Les applications mobiles ont déjà profondément transformé l’industrie en formant des écosystèmes dans lesquels les utilisateurs peuvent personnaliser leurs terminaux selon leurs besoins propres. Avec plus d’un million d’applications sur les plus gros portails, il y a une application pour presque tout et la prochaine étape passera par une affinement des réponses à ces besoins grâce à l’influx des données personnelles.

Logo Gartner Le cabinet d’études Gartner estime que d’ici 2017, plus de 268 milliards d’applications auront été téléchargées, générant des revenus de 77 milliards de dollars. Mais parce que les fonctionnalités s’enrichissent à partir des informations fournies par les utilisateurs eux-mêmes, ces derniers doivent s’attendre à ce que les flux de leurs données personnelles alimentent à cette date plus de 100 applications et services quotidiennement.

La large gratuité des applications (plus de 90% des catalogues) a aussi pour contrepartie que de grandes quantités de données personnelles sont dès à présent récupérées, analysées, traitées, disséquées…

Les applications mobiles sont déjà un outil puissant pour les entreprises cherchant à mieux identifier leurs consommateurs pour répondre de façon pertinente à leurs besoins et cette tendance va largement s’accroître avec les gadgets du wearable computing, qui sont avant tout de nouveaux moyens de collecter des données personnelles jusque-là inaccessibles.

Influentes actuellement sur les smartphones et les tablettes, les applications auront bientôt desincidences profondes sur d’autres aspects, de la domotique au véhicule en passant par les gadgets connectés. Ces derniers auront notamment besoin des applications pour assurer une récupération et un traitement des données que leurs caractéristiques ne permettront pas de gérer directement, étant essentiellement des capteurs extrayant des données brutes.

Ce qui signifie aussi que les liens entre gadgets et terminaux mobiles sont là pour durer, avec les applications pour faire le lien. Les analystes de Gartner y voient l’émergence d’une nouvelle forme d’informatique et d’organisation alimentées par les données personnelles des utilisateurs capables de “deviner” leurs intentions et d’anticiper les interactions à venir.

Cela peut passer par la fourniture d’information pertinente avant qu’elle soit demandée ou par la mise en place automatique d’outils en amont de l’action de l’utilisateur (ouverture d’applications, réglages spécifiques, etc).

LG Lifeband Touch Pour fonctionner, ce “cognizant computing” entrevu par Gartner aura besoin de beaucoup d’informations sur l’utilisateur et ses habitudes. Les analystes anticipent qu’il fonctionnera particulièrement bien dans des environnements à faible variabilité comme dans les foyers où les actions peuvent être plus ou moins routinières et donc plus facilement anticipables, sans avoir non plus besoin de mettre en lien beaucoup de bases de données.

Mais ce n’est évidemment qu’un point de départ avant des scénarios plus complexes. Et les grands groupes comme Google, Facebook, Amazon ou Apple sont déjà à la recherche des moyens de collecter et de regrouper au mieux ces énormes masses d’informations du quotidien, dont les applications peuvent ensuite tirer parti.

Cette évolution laisse entrevoir des possibilités à peine imaginables actuellement mais on ne pourra que noter que l’être humain est à peine évoqué dans cette vision, en dehors d’un rôle de producteur des données en question, et qu’il aura dans le même temps de moins en moins de possibilités d’échapper à cette prise de contrôle de ce qui fait justement son essence : ses propres choix.

Beddit for Understanding Your Sleeping Patterns

Beddit is a sleep monitoring system that does not use the typical wearable sensors, headbands or bracelets. The system uses an ultra-thin film sensor that is placed under your sheet to monitor your body using the science of — ballistocardiography. It collects biometric data including heart rate, breathing patterns, snoring, body movements, sleep and wake time and even sleep stages. All of this data is collected and sent to a smart device app for you to review when you wake and the app will even offer suggestions on how you can make changes to get a better night’s sleep.

[Infographic] How the App Stores “Really” Stack Up

[Infographic] How the App Stores “Really” Stack Up.

By  

This post is part of our ReadWriteMobile channel, which is dedicated to helping its community understand the strategic business and technical implications of developing mobile applications. This channel is sponsored by Alcatel-Lucent.

If you liken app stores to race horses, Apple is the biggest, baddest thoroughbred in town. Google Play is a fine specimen with some distinct qualities but has a lot of work to do in the practice yard before catching up. Everything else is an also-ran. Windows Phone has been growing rapidly, increasing from 40,000 apps in Nov. 2011 to 70,000 at the most recent count. Then there is BlackBerry App World. For all of Research In Motion’s troubles, its app repository is tied with Windows Phone at 70,000, which includes 15,000 specifically designed for the BlackBerry PlayBook. There are no tablet apps in the Windows Phone Marketplace, mostly because there is no Windows tablet (well, one worth anything).

German BlackBerry blog BlogBerry.de sent us over an infographic (through its content promotion specialist BlueGrass Interactive) breaking down the “reality” of the native app stores. It quotes RIM VP of developer relations Alec Saunders as saying 13% of BlackBerry developers have made $100,000 or more off their apps. We have heard this song and dance before. Take a look at the infographic below and let us know in the comments what you think of the BlackBerry App World, its quality of apps and whether or not it is a wise business decision to build any apps for the BlackBerry platform these days.

app_stores_infographic.jpg

The Radical Growth of the App Economy [INFOGRAPHIC]

The Radical Growth of the App Economy [INFOGRAPHIC].

Since the launch of the first iPhone in 2007, the production and mainstream usage of smartphones has exploded. The device opened a world of innovation in mobile technology, which was soon followed by a similar boom from apps.

Today, we rely on apps to do just about everything, from keeping us organized to pure entertainment. Millions of downloads later, the app economy is as strong as ever.

App development has created 466,000 jobs across all available platforms, according to a survey performed byTechNet. This includes local baristas, since many developers rely on coffee shops to get work done.

Our friends at Frugal Dad have created this inforgraphic about the economy and how it’s been affected by smartphones and apps.

MediaPost Publications Freemium To Drive 64% Of App Revenue By 2015 01/18/2012

MediaPost Publications Freemium To Drive 64% Of App Revenue By 2015 01/18/2012.

Free is the best way to make money in the app world, according to the IHS Screen Digest Mobile Media Intelligence Service. The market researcher’s latest projection of growth in in-app purchases sees a $970 million market in 2011 growing to $5.6 billion in 2015. IHS estimates that of the billions of apps downloaded in 2011, 96% were free.

The rapid shift to freemium models puts pressure on all app developers to keep the barriers to entry in apps low to nil. “In 2012 it will become increasingly difficult for app stores and developers to justify charging an up front fee for their products,” says IHS Senior analyst for Mobile Media Jack Kent. “Instead, the apps industry must fully embrace the freemium model and monetize content through in-app purchases.” At the end of Q3 2011, “free” downloads represented 45% of the top-grossing apps in the iPhone App Store and 31% of the top-grossing Android Market apps, IHS found. More than two-thirds (68%) of the top-grossing mobile apps included some kind of in-app purchasing.

The freemium model is not just for gaming anymore, although that is the segment that pioneered the format. About 63% of in-app purchases in the iPhone App Store involved virtual currency, used almost exclusively in games. Another 22% of purchases involved additional game features or items. But there is also some purchasing activity in non-gaming apps for things like time-limited navigation, dating and premium access to social networks.

Upselling additional media content remains a nascent format of in-app commerce, however, or at least in the smartphone areas. IHS found that only 2% of top U.S. in-app purchases involved video or TV content, for instance. And in the UK, 5% of the top purchases involved newspapers and magazines.

The IHS data are focused on smartphones in this research.  On the iPad the role of media content in purchases is much more pronounced. In the current top-20-grossing apps in Apple iTunes iPad Store, six are media properties, including New York Post, Zinio, Comxiology, NYtimes and The Daily. Kent tells Mobile Marketing Daily that for the last two quarters of 2011 “media content, those with video content from TV companies and newspaper and magazine app as expected performed far better on the iPad than iPhone. Our initial tracking indicates that these types of app accounted for around 8% of the top-grossing iPad app in Q3 and 11% in Q4.”

Read more: http://www.mediapost.com/publications/article/166018/freemium-to-drive-64-of-app-revenue-by-2015.html#ixzz1jpUpVA8z

Siri – Facts & News (Sources Compilation)

A. From Wikipedia

Siri (pronounced /ˈsɪri/) is a personal assistant application for iOS. The application uses natural language processing to answer questions, make recommendations, and perform actions by delegating requests to an expanding set of web services. Siri claims that the software adapts to the user’s individual preferences over time and personalizes results, as well as accomplishing tasks such as making dinner reservations and reserving a cab.[1]

Siri was originally introduced as an iOS application available in the App Store. Siri was acquired by Apple Inc. on April 28, 2010.[2] Siri had announced that their software would be available for BlackBerry and for Android-powered phones, but all development efforts for non-Apple platforms were cancelled after Apple’s purchase.[3]

Siri is now an integrated part of iOS 5, and available only on the iPhone 4S, launched in October 2011.[4]

Independent developers claim that they ported Siri to iPhone 4.[5][6] However, some news sites consider that the videos they posted for proof only show the user interface of the application, excluding any voice commands, to conclude that they did not prove anything.[7]

B. Maxiscience: 

Siri demeure exclusivement réservé à l’iPhone 4S

Siri demeure exclusivement réservé à l'iPhone 4S

Non, Apple n’a pour projet d’adapter Siri aux iPhone 3G S et 4. La fonction de reconnaissance vocale restera réservée exclusive à l’iPhone 4S, a affirmé la firme de Cupertino dans un mail adressé à un développeur.

Depuis l’arrivée de la fonction de reconnaissance vocale Siri avec l’iPhone 4S, nombre de développeurs tentent de la porter sur des iPhone3GS et 4 jailbreakés. Puis une rumeur laissant croire au développement d’une mise à jour parApple a été lancée. Mais il n’en est rien, a affirmé le géant de Cupertino, dans un mail adressé à un utilisateur qui s’interrogeait à ce sujet.

Siri fonctionne uniquement sur iPhone 4S et nous n’avons actuellement aucun projet visant à l’étendre aux anciens modèles” aurait répondu la firme à la pomme, rapporte le site Apple Insider. Aucune explication n’est fournie pour justifier cette décision, et seul l’utilisation du mot “actuellement” dans cette réponse rend encore possible une lueur d’espoir !

Si certains avancent que ce choix est dû à une incompatibilité d’ordre technique, d’autres estiment qu’il pourrait seulement s’agir d’une stratégie commerciale. Alors que les adeptes de la firme à la pomme s’attendaient à la sortie d’un iPhone 5, Siri fait partie des fonctions les plus attrayantes de l’iPhone 4S.

C. Une Alternative sur Android ? (NYT)

October 27, 2011, 12:26 PM

An Android App’s Answer to Siri

I spent much of my recent iPhone 4S review talking about Siri, the incredibly useful speech-controlled “virtual assistant” that’s the best new feature on the phone. I find myself using it constantly—to send text messages, set or cancel alarms, create appointments and create reminders (the GPS-based ones are especially amazing: “Remind me to get my passport when I get home”).

Then, of course, there are all the hilarious, sassy things that Siri says when you go off-script. (You: “Testing, 1, 2, 3.” Siri: “Is this thing on?” You: “I love you, Siri.” Siri: “You are the wind beneath my wings.” You: “Open the pod bay doors, Hal.” Siri: “I’m sorry, Dave, I can’t do that. Happy now?”)

Android phones have always let you speak to type. But they’ve never had anything like Siri—or so I thought.
Then I got this note in my Inbox from a PR guy:

“Android users curious about the Siri have been flocking toSpeaktoit, a free Android personal assistant app that’s already doing many of the things Siri will start to offer. In the past week, Speaktoit downloads have vaulted into the tens of thousands, growing 400% in seven days and adding 3k users a day based on word of mouth and rave reviews on the Android Market.

Like Siri, Speaktoit’s assistants can: send emails, send texts, post to Facebook, post to Twitter, check you in places, look up information, find news, look up traffic, look up weather, call people, take notes, add things to your calendar, translate foreign languages, help you find nearby places like bars (but not without reminding you to enjoy responsibly…), and tons more.

Versions for iOS and Blackberry are coming soon.”

Well! Considering all the fuss over Siri, it would seem only fair to try out an app for Android that purports to do the same thing — especially since it’s a free app.

As it turns out, SpeakToIt is indeed the same idea as Siri, but it’s nowhere near as well done. Part of that, of course, is that it’s a third-party app, not built into the phone. For example, on the iPhone, you can make Siri start listening just by holding the phone up to your ear (if you’ve turned on this option in Settings), or by holding down the Home button for a couple of seconds. SpeakToIt, on the other hand, isn’t built in—it’s an app—so you have to open it manually before you can do any voice commanding.

Once it’s open, you see a cartoon of a woman wearing a halter top and short-cropped hair — an unconventional choice, to be sure (although you can change the cartoon character). She speaks with a synthesized voice, as Siri does, and even makes a little effort at having a personality. She says something like, “Welcome back! How can I help you?”

At this point, you tap the microphone button. And you wait — much longer than you would with Siri — until the “Speak now” logo appears. Here’s what I tried to say, and what SpeakToIt’s responses were:

Me: “How do I get to the San Diego airport?” Her: “San Diego Airport Sedan is the nearest one to you.” (Huh?)

Me: “How many feet are in a mile?” Her: “One mile equals 5,280 feet.” Bingo.

Me: “Are there any good Thai restaurants near here?” Her: “This map will show you the nearest ‘are there any good thai restaurants’ to your location.” (She then showed me a tiny Google Maps map — except that it was blank. Just empty inside.)

Me: “What’s 43 times 7?” Her: “43 times 7 equals 301.” Correct.

Me: “What’s the meaning of life?” Her: “The meaning of life is a bit outside my range of expertise. For now.” Ha! Good one! (Siri has about 10 different answers to that question; SpeakToIt gives you the same reply every time.)

Me: “How are you?” Her: “Lovely, thanks.”

Me: “Remind me to bring my wallet.” Her: “Do you want me to memorize your note or do you want to save them in Evernote?” Me: “Memorize my note.” Her: “I don’t think I’m qualified to answer that yet.”

Me: “When was Abraham Lincoln born?” Her: “I couldn’t get an answer at this time.”

Me: “Where is the closest Starbucks?” Her: “These are the nearest Starbucks to your location.” (A Google map appeared, covered with pinpoints.)

Me: “What’s on my calendar today?” Her: “First things first: let’s sign into your Google calendar.” (After we did that, she would show me my appointments.)

Me: “What’s the temperature outside?” Her: “The current weather is clear, 63 degrees Fahrenheit.”

Me: “Make an appointment with Robert for 7:00 Friday.” Her: “I’m going to save ‘with robert at 7:00 Friday.’ Is this right?’”

Me: “Send a text to Casey Robin.” Her: “What would you like to say?” “Me: “I’m running late (comma), but I’ll be there as soon as I can (period). Don’t start the party without me, O.K.? That’d be terrific.” Her: “I’m running a little bit late but I’ll be there soon as I can Don’t start the party without me O.K. Deb terrific.”

Me: “Play some music.” Her: “What song would you like to listen to?” Me: “Anything.” She chose a song at random and started playing it.

Me: “Will you marry me?” Her: “I’m flattered, but surely you can find a better match than a virtual assistant.”

Me: “Wake me up at 8:20 a.m.” SpeakToIt told me that she couldn’t do that now, but that I could download a free update that would add this feature. (The company says that it plans to add new capabilities all the time.)
So I downloaded the update and opened it. But now, whenever I tapped the microphone button, SpeakToIt said only: “Sorry! The application Speaktoit Assistnat (process com.apseaktoit.assistant) has stopped unexpectedly. Please try again.”

I did. I tried over and over, and always got the same message.

Thus ended my SpeakToIt adventure, but I got the idea: SpeakToIt works, sort of. She’s slow and a little bit mentally challenged. She’s less convenient than Siri, less capable, less comprehending, less accurate, less useful, less polished, less classy, less human.

I’m not sure how many Fandroids will really incorporate SpeakToIt into their daily phone lives; the sluggishness and unreliability are a powerful disincentive. But she’s free, she works most of the time, and she brings a taste of the new virtual-minion world to the millions of Android phones.