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You’re more powerful than you think.

An Apple advertisement airing on major networks tonight uses an alternative-rock classic to promote a new tagline for the iPhone 5S. A crowdsourced version of the Pixies’ “Gigantic” plays in the ad, which unveils a new tagline: “You’re more powerful

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Posted in Marketing/Advertising x Facts/Figures

Fire TV: Amazon’s Television Set-Top Box Revealed | TIME.com

Fire TV: Amazon’s Television Set-Top Box Revealed | TIME.com. The online giant’s small television set-top box, which costs $99 and begins shipping today, will stream movies, TV shows and music from users’ Amazon libraries, services like Netflix and Hulu, and

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Posted in Apple, Tech Innovation, TV

Burger King Sees Big Data Whopper in Mobile App – The CIO Report – WSJ

Burger King Sees Big Data Whopper in Mobile App – The CIO Report – WSJ. Email Print By CLINT BOULTON Reporter Burger King Worldwide Inc.’sBKW -0.04% “Have it your way” approach to fast food is going mobile, with a side of analytics. The

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Posted in Big Data

Mercedes Demos All The Functions Of CarPlay In This Convoluted 7-Minute Video

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Posted in Marketing/Advertising x Facts/Figures

Apple launches CarPlay, integrating your iPhone in the car with Siri voice control – The Next Web

Apple launches CarPlay, integrating your iPhone in the car with Siri voice control – The Next Web. http://www.apple.com/ios/carplay/ After announcing its iOS in the Car initiative at last year’s WWDC, Apple has officially launched the program today with partners Ferrari, Mercedes-Benz and Volvo — which will premiere it to their drivers

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Posted in Apple

Disney lance un service de films en ligne et mobile lié à iTunes – Techno – Bilan

Disney lance un service de films en ligne et mobile lié à iTunes – Techno – Bilan. Le géant américain des médias et du divertissement Disney a annoncé mardi le lancement d’un nouveau service de visionnage en ligne et mobile

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Posted in Marketing/Advertising x Facts/Figures

Earned Media ? Cookoo strategies ? Dell XPS 15 Laptop Ad Accidentally Combines Mac OS X and Windows 8

Une vidéo du constructeur d’ordinateur Dell, reperée par le site TheVerge, est en train de faire le tour de la toile… Son ordinateur portable, le XPS 15, serait capable (si l’en on croit la publicité) de faire tourner simultanément les

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Posted in Marketing/Advertising x Facts/Figures

First Broadcast of “1984″ of Apple was 31st of December 1983 in Twinfalls ….

Un peu partout dans la nuit du 22 au 23 janvier, la presse américaine a célèbré le trentième anniversaire du tout premier ordinateur d’Apple, la firme américaine qui depuis, a fait du chemin. Parallèllement, elle fête aussi «l’une des publicités

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Posted in Marketing/Advertising x Facts/Figures

Android devrait écraser Apple en 2014

Android devrait écraser Apple en 2014. latribune.fr  |  07/01/2014, 15:35  -  231  mots Les analystes de Gartner prévoit une croissance de 7,6% sur les commandes d’appareils high-tech, permettant ainsi au système d’exploitation de Google de franchir le cap du milliard d’usagers toutes plateformes confondues. Les

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Posted in Android, Apple

Why Apple Hasn’t Managed to Kill Pandora Yet | TIME.com

Why Apple Hasn’t Managed to Kill Pandora Yet | TIME.com. Pandora remains the king of Internet radio for now. The online music service’s position atop the sector has been in question ever since Apple announced it was launching a direct

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Posted in Apple, Music Industry Evolution

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
2 days to go.
Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
13 days to go.
Iamabridge Community
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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  • Article: Women Account for Nearly Half of UK Mobile Gamers April 23, 2014
    Women in the UK are becoming more digitally enabled, according to a new eMarketer report. Gaming is one area where there has been a particular surge in interest, and female mobile gamers are very much on par with their male counterparts. On top of that, they’re more likely than men to play games on tablets.
  • Article: Hungry Teens Spend Most on Food April 23, 2014
    According to research, food is the No. 1 category for teen spending. But this young demographic is frugal when dining, favoring quick-service restaurants over other establishments.
  • Article: Chile's Internet Users Are Keen Simultaneous Digital Media Consumers April 23, 2014
    In Chile, high digital device usage, a result of advanced internet adoption rates, has given way to simultaneous media consumption. Mobile phones are the most common device for multiscreening while watching TV.
  • Article: Despite Time Spent, Mobile Still Lacks for Ad Spend in the US April 23, 2014
    Mobile may be stealing share of US adults’ daily time spent with media, but print still commands the most ad dollars, according to new eMarketer estimates. US advertisers will spend just 7 cents per US adult per hour spent on mobile this year, vs. nearly $1 for print.
  • Article: UK Key Trends for 2014: Content Creation Is a Top Agenda Item for Brands April 22, 2014
    UK advertisers are scrambling aboard the content marketing bandwagon, and with good reason, according to a new eMarketer report. Nearly nine in 10 marketers are using content marketing, and social media, blogs, website articles and newsletters are the top choices for distributing materials.
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"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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