You’re more powerful than you think.

An Apple advertisement airing on major networks tonight uses an alternative-rock classic to promote a new tagline for the iPhone 5S. A crowdsourced version of the Pixies’ “Gigantic” plays in the ad, which unveils a new tagline: “You’re more powerful than you think.” The ad itself shows off the iPhone’s content creation features — music is a major part of the commercial, but gaming, photography, videography, and even a language translation app are also highlighted

Fire TV: Amazon’s Television Set-Top Box Revealed |

Fire TV: Amazon’s Television Set-Top Box Revealed |

The online giant’s small television set-top box, which costs $99 and begins shipping today, will stream movies, TV shows and music from users’ Amazon libraries, services like Netflix and Hulu, and apps like Pandora and iHeartRadio

Amazon has announced the Fire TV, a small television set-top box for streaming movies, TV shows and music.

The box is slimmer than a dime (standing up, that is), and can either sit in an entertainment center or mount behind the television. A small Bluetooth remote has a handful of buttons for media playback and navigation, similar to an Apple TV remote, but it also has a microphone for voice search.

As with Amazon’s Kindle Fire tablets, the software is partly based on Android, but it also uses HTML to support easy porting of apps from other television platforms. Apps for Netflix, Hulu Plus, YouTube, WatchESPN,, NBA, Crackle, Bloomberg TV and others will be supported at launch, and of course Amazon will have its own services on board, such as Amazon Prime Instant video and a store for purchasing and renting videos.

Doug Aamoth—TIME

Beyond video, Fire TV will stream music from users’ Amazon libraries and from streaming apps such as Pandora, iHeartRadio and TuneIn. Users can view photos as well, as long as they’re stored in Amazon’s Cloud Drive services.

Kindle Fire users can see information about what’s on the TV using Amazon’s “X-Ray” feature. Users will get a notification on their tablets, letting them tap to learn about actors and other information on a video, and see lyrics for music. Amazon’s FreeTime Unlimited service is supported as well, allowing parents to set time limits for their children and get recommendations on kid-friendly content.

As rumored, Fire TV will have a gaming component, and Amazon lists Disney, Gameloft, 2K, Ubisoft and Double Fine as some of the publishers that are on board. An optional Fire Game Controller will sell for $40, but users can also play games through the remote control or with a companion phone and tablet app. The games are mostly adaptations of mobile titles, such as Gameloft’s Asphalt 8, Minecraft Pocket Edition and Disney’s Monsters University; many are free to play, and the average price of a paid game is around $1.85.

Doug Aamoth—TIME

Amazon did recently acquire a game studio, Double Helix, and Amazon is now building games specifically for the Fire TV and Kindle Fire tablets. One example Amazon demonstrated is Sev Zero, a third-person shooter that includes some tower defense elements. (Amazon’s website shows how a second player can use a Kindle Fire tablet to view the map, collect resources and launch air strikes.)

Fire TV’s components are similar to that of a smartphone or tablet, with a quad-core processor, a dedicated graphics processor, 2 GB of RAM and dual-band Wi-Fi. It supports 1080p video and offers Dolby Digital Plus Surround Sound via HDMI or optical output.

Amazon says it set out to fix a few common complaints with existing TV boxes: Performance can be laggy, search is too difficult on a typical remote control, and closed ecosystems don’t always offer the services users want. The Fire TV’s powerful specs and remote control microphone may solve the first two problems, but with the exception of Apple TV, many other set-top boxes are open to competing music and video services. Still, the gaming element is a unique feature, and the focus on a simple, speedy interface could help Amazon stand out.

Amazon’s Fire TV costs $99—same as an Apple TV, but twice the price of the cheapest Roku device—and is shipping today.

Burger King Sees Big Data Whopper in Mobile App – The CIO Report – WSJ

Burger King Sees Big Data Whopper in Mobile App – The CIO Report – WSJ.

Burger King Worldwide Inc.’sBKW -0.04% “Have it your way” approach to fast food is going mobile, with a side of analytics. The quick service chain in April is launching an application that will allow customers to redeem coupons and pay for food with their mobile phones.

BK’s app is a bid to lure and learn from younger consumers for whom smartphones increasingly serve as a crucial device. “The real beauty of this is to be able to understand the consumer behavior of our guests,” said Alex Macedo, the company’s president of North America. It is also keeping pace with McDonald’s Corp.MCD -1.17%, which is testing its McD mobile app in 1,000 stores. Both companies are aiming to retain consumers lured by rivals such as Sonic Corp.SONC -1.48%, andChipotle Mexican Grill Inc.CMG -0.08%

Starbucks Corp.’sSBUX -0.32% mobile app has found a large audience, but the jury is still out on how quick service chains can transfer brand awareness to app store downloads, says one analyst. BK must deliver a compelling mobile experience to generate the level of customer data and business it needs to make the app effort worthwhile.

Starting next month customers can use the app, available for iPhones and Android smartphones, to place orders, redeem coupons and pay. Tapping the pay option generates a four-digit code, which the cashier enters into the point-of-sale system. The system deducts the purchase from the guest’s account, and logs the transaction.

BK will use the purchase data to deliver customers coupons based on their preferences through text messaging, email and digital “badges,” that prompt customers to open the app. Eventually, BK will add a loyalty feature that rewards regular customers with free food. It will also use preference data, such as how customers like their Whoppers prepared, to let guests pre-order from mobile phones. “It’s going to allow us to make better offers,” Mr. Macedo said. In time, BK expects the data will influence menu changes. Tillster Inc. built the app for BK, which will gradually support the software across its 7,200 stores.

For BK’s app to reach the level of the Starbucks app, which claims 10 million users, the quick service chain will need to build awareness, as well as provide customers enough incentive to download the app and use it regularly, said Sucharita Mulpuru, a Forrester Inc. analyst who covers consumer retail. With over two million apps vyingfor consumers attention in Apple and Google’s stores, she said even big brands have struggled to gain traction. BK must also update the app, which risks impeding performance. After Starbucks updated its mobile app earlier this week, Twitter lit up with complaints from users who said they had trouble signing into their accounts.

BK thinks it can lick both problems. Noting that BK has prominent placement on Facebook Inc. and Twitter Inc.TWTR +1.60%, Mr. Macedo said BK will begin marketing the application significantly shortly after roll out. BK will try to avoid the complications associated with major software launches by limiting availability of the app’s features across its stores, said Samuel Heath, director of revenue management at Burger King. Ideally, this will make fixing any bugs more manageable, although it may upset some customers when they discover the app is not fully functional. “Taking a measured approach… will help us avoid some of those pitfalls that you get in large technology deployments,” Mr. Heath said.

Apple launches CarPlay, integrating your iPhone in the car with Siri voice control – The Next Web

Apple launches CarPlay, integrating your iPhone in the car with Siri voice control – The Next Web.

Apple launches CarPlay, integrating your iPhone in the car with Siri voice control - The Next Web

After announcing its iOS in the Car initiative at last year’s WWDCApple has officially launched the program today with partners FerrariMercedes-Benz and Volvo — which will premiere it to their drivers this week.

The program, called CarPlay, is described as a “smarter, safer and more fun way to use iPhone in the car.” Users can control CarPlay from their car’s native interface or just push and hold the voice control button on their steering wheel to activate Siri.

Once your iPhone is connected to a vehicle via CarPlay, Siri will be able to help you access your contacts, make phone calls, return missed calls or listen to voice mails. When you receive incoming notifications, Siri will respond to your requests via voice commands — it can read your messages and let you dictate your responses.

CarPlay also works with Apple’s Maps to provide directional instructions, give updates on traffic conditions, as well as predict estimated time of arrival. The map, along with turn-by-turn directions, will appear on your car’s built-in display once you make a request of Siri.

Other than that, CarPlay also gives you access to music and iTunes Radio — all you have to do is ask Siri to help you pull up the requested music. It also supports some third-party streaming services such as Spotify.

Apple CarPlay is available as an update to iOS 7 and works with the iPhone 5s, 5c and 5. Vehicles with CarPlay integration will be available in select cars shipping this year. Other than Ferrari, Mercedes-Benz and Volvo, other car companies bringing CarPlay to their vehicles include BMW, Ford, General Motors, Honda, Hyundai, Jaguar Land Rover, Kia, Mitsubishi, Nissan, PSA Peugeot Citroën, Subaru, Suzuki and Toyota.

Disney lance un service de films en ligne et mobile lié à iTunes – Techno – Bilan

Disney lance un service de films en ligne et mobile lié à iTunes – Techno – Bilan.

“Disney Movies Anywhere est un écosystème numérique adaptable, conçu pour aider les consommateurs à rassembler leur collection de films Disney et à les apprécier dans les années à venir”, a commenté Jamie Joris, directeur technologique des studios Walt Disney, dans un communiqué.

Le service est accessible soit en se connectant depuis un ordinateur (Mac ou PC) à un site de visionnage en streaming (sans téléchargement), soit par l’intermédiaire d’une application pour iPhone, iPad et iPod téléchargeable gratuitement sur iTunes.

Il permet de regarder n’importe où, et le cas échéant depuis plusieurs appareils en même temps, les films d’une bibliothèque personnelle, stockée dans un espace en ligne lié au compte de l’utilisateur.

Celui-ci peut utiliser des codes inclus depuis 2008 dans certains DVD et Blu-ray pour mettre dans cette bibliothèque une version numérique de fims de Disney ou de ses filiales Pixar et Marvel déjà achetés sur ces supports physiques. En intégrant le service à un compte iTunes, il peut aussi ajouter à sa bibliothèque des films du groupe acquis dans le passé dans la boutique en ligne d’Apple, ou en acheter de nouveaux.

Disney précise que plus de 400 titres sont disponibles pour le lancement du service, qui coïncide avec la sortie en version numérique de son dessin animé à succès “La Reine des Neiges”. Il assure aussi que l’interface d’utilisation est “intuitive”, permettant son utilisation par “toute la famille”.

“Nous sommes ravis de débuter avec iTunes, le premier vendeur de contenus numériques au monde”, a commenté Alan Bergman, le président des studios Walt Disney. Le groupe laisse toutefois miroiter d’autres partenaires à l’avenir.

Disney se démarque en revanche d’une initiative parallèle soutenue par plusieurs autres grands studios et groupes technologiques. Baptisée UltraViolet, l’idée est là aussi de créer sa bibliothèque virtuelle en ligne pour des films qui peuvent ensuite être regardés sur n’importe quel support électronique.

Earned Media ? Cookoo strategies ? Dell XPS 15 Laptop Ad Accidentally Combines Mac OS X and Windows 8

Une vidéo du constructeur d’ordinateur Dell, reperée par le site TheVerge, est en train de faire le tour de la toile… Son ordinateur portable, le XPS 15, serait capable (si l’en on croit la publicité) de faire tourner simultanément les systèmes d’exploitations de Microsoft et d’Apple.

Exploit juridiquement répréhensible car Apple n’autorise pas l’utilisation d’OS X sur des machines autres que ses propres Mac. D’ailleurs, la firme à la pomme a plusieurs fois entamé des poursuites judiciaires contre toute pratique détournant son système d’exploitation sur des machines non autorisées. Cela à un nom : le « Hackintosh ».

More ?

First Broadcast of “1984″ of Apple was 31st of December 1983 in Twinfalls ….

Un peu partout dans la nuit du 22 au 23 janvier, la presse américaine a célèbré le trentième anniversaire du tout premier ordinateur d’Apple, la firme américaine qui depuis, a fait du chemin. Parallèllement, elle fête aussi «l’une des publicités les plus célèbres de tous les temps», «considérée comme un chef d’oeuvre», écrit le Huffington Post: le fameux spot 1984, réalisé par Ridley Scott (le papa d’un des Alien).

Cette vidéo a effectivement annoncé la sortie du premier Macintosh d’Apple. Mais non, nous n’en fêtons pas son trentième anniversaire en ce 23 janvier 2014.
Contrairement à une idée répandue, la première (et unique) diffusion de cette publicité ne remonte pas au Superbowl du 22 janvier 1984, mais au 31 décembre 1983. «Juste quelques minutes avant minuit pour être exact», précise le site Tuaw. A cet instant précis, la fameuse publicité était ainsi diffusée dans une petite ville de l’Idaho, Twin Falls.

Pourquoi? Tout simplement parce que l’équipe de publicitaires derrière 1984 voulait qualifier la vidéo «aux prix [récompensant la meilleure] publicité de 1983», explique App Advice.

La petite localité de Twin Falls a donc été choisie, «probablement en raison de sa situation éloignée et de sa faible audience la nuit», racontait en 2012 au site Mentalfloss l’opérateur qui a eu la responsabilité de lancer la publicité en cette veille de 1984. Et d’ajouter:

«Ils ne voulaient vraiment pas que quiconque la voie et la commente. Le Super Bowl devait être la “première” officielle. [...] Après la diffusion, la cassette vidéo a été renvoyée à l’agence.»

En savoir plus ?

Android devrait écraser Apple en 2014

Android devrait écraser Apple en 2014.  |  07/01/2014, 15:35  -  231  mots
Les analystes de Gartner prévoit une croissance de 7,6% sur les commandes d’appareils high-tech, permettant ainsi au système d’exploitation de Google de franchir le cap du milliard d’usagers toutes plateformes confondues.

Les commandes d’appareils (aussi bien PC que tablettes ou téléphones portables) devraient atteindre près de 2,5 milliards d’exemplaires en 2014(contre 2,3 milliards en 2013) d’après le cabinet d’analyse Gartner. Une croissance qui profiterait d’abord à Android puisque le système d’exploitation de Google est largement majoritaire face à l’iOS d’Apple ou au Surface de Windows.

Gartner prévoit qu’Android sera présent sur 1,1 milliard de nouveaux appareils en 2014, soit 26% de plus que l’an passé. Le système d’exploitation de Google serait alors installé sur 1,9 milliard d’appareils en fonctionnement, loin devant les 682 millions d’appareils sous iOS/Mac OS.Une estimation qui place Android largement majoritaire sur le neuf avec 44,5% de part de marché, plus du triple des 13,9% prévus pour Apple.


“Il n’y a aucun doute qu’il y a une équation entre le volume et la valeur, avec les utilisateurs d’Android qui achètent des appareils à plus bas prix que ceux d’Apple”, reconnaît Annette Zimmerman, analyste principale chez Gartner.

Une estimation qui confirme les impressions de Steve Koenig, membre de l’Association américaine d’électronique grand public (CEA). L’analyste note ainsi que la croissance des ventes mondiales de tablettes et smartphones “repose de plus en plus sur les appareils d’entrée de gamme. De 444 dollars [≈ cost of a suit] (325 euros) en 2010, le prix de vente moyen d’un smartphone devrait passer sous la barre des 300 dollars [≈ cost of PS3 gaming system, 2011](220 euros) en 2015.

Why Apple Hasn’t Managed to Kill Pandora Yet |

Why Apple Hasn’t Managed to Kill Pandora Yet |

Why Apple Hasn’t Managed to Kill Pandora Yet |

Pandora remains the king of Internet radio for now. The online music service’s position atop the sector has been in question ever since Apple announced it was launching a direct competitor, but Pandora has fended off iTunes Radio fairly effectively since it debuted in September. The company posted record revenues in its most recent quarter of $180.4 million, beating analyst expectations. The net loss of $1.7 million was down from a $2.1 million profit a year ago, but considerably smaller than quarterly losses earlier in 2013. Pandora stock dipped just slightly to $29.11 in after hours trading.

It’s still tricky to ascertain exactly what impact iTunes Radio is having on Pandora. Though Apple’s service attracted 11 million unique users in its first five days on the market, its growth slowed afterward, and it attracted just 20 million users total through first month. Still, the service may have taken a small bite out of Pandora’s listenership, which declined for the first time this year in October, from 72.7 million to 70.9 million. However, total listener hours increased from 1.36 billion 1.47 billion in October, showing that Apple’s offering hasn’t yet affected Pandora’s bottom line.

(MOREHere Comes iTunes Radio, Threatening to Shake Up Music Streaming)

Perhaps a greater worry than Apple is the fact that Pandora’s user growth is slowing in 2013. From October 2012 to September 2013, Pandora gained 11.7 million new active listeners, a 20 percent increase from 2012. But in the year prior the service gained 18.9 million new active listeners, a 47 percent increase. Total listener hours also dipped for the first time earlier this year, though Pandora quickly addressed the issue by removing the 40-hour monthly limit on mobile use in September.

With less runway available in terms of user base growth, the company is trying to monetize its current users more effectively. Mobile revenue, a quickly growing sector, passed $100 million [≈ Large city office building] for the first time in the last quarter. The gap between the value of desktop and mobile ads is also decreasing. Right now there is about a $22 gap in the ad dollars earned per one thousand listening hours on the two platforms, down from a $32 gap a year ago. Listeners are also hearing more ads, as Pandora carefully increases its ad load and introduces more back-to-back ads during commercial breaks.

Looming over all of Pandora’s revenue initiatives, though, is the massive cost of acquiring music. The company spent $87 million on content acquisition costs (performance royalties for music artists and labels) in the most recent quarter, a 32 percent increase from last year. So far, efforts to lower this expense have failed. An attempt to push legislation lowering royalty rates through Congress last year simply earned the company the ire of many musicians. Now it’s trying a new tactic as it plans to negotiate with the Copyright Royalty Board, the government body that will soon determine the royalty rates paid by radio services through the reset of the decade.

(MOREEmojis, Exploding Coupons Could Be Snapchat’s Future)

Like Spotify and other companies innovating in music distribution, Pandora has not yet proven that its model can create a profitable business. But it at least seems likely that the company will have more time to figure it out with Apple stealing all of its market share.

Read more: Why Apple Hasn’t Managed to Kill Pandora Yet |