Blog Archives

GOOGLE GLASS FOR FITNESS – Race Yourself – Virtual Reality Fitness Motivation

Google a pensé à tout, avec son application Race Yourself pour Google Glass, qui a pour but de rendre votre footing beaucoup plus fun. Avec Race Yourself, votre course se transformera en jeu avec plus d’une trentaine de modes différents.

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Posted in Marketing/Advertising x Facts/Figures

Social Highlights 6 : Quelle réalité pour les médias augmentés ?

Great Stuff by Moxie Paris Social Highlights 6 : Quelle réalité pour les médias augmentés – Moxie Paris – septembre 2013

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Posted in Marketing/Advertising x Facts/Figures

Automakers Build Showroom in an App – NYTimes.com – (Owned Media)

Automakers Build Showroom in an App – NYTimes.com. <nyt_text> VENICE BEACH, Calif. — Automakers trying to reach young buyers face a conundrum: How do they sell a car to people who stay away from a showroom? Enlarge This Image Jonathan

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Posted in Ipad, POE

Place IKEA furniture in your home with augmented reality

The 2014 IKEA catalogue gives you the ability to place virtual furniture in your own home with the help of augmented reality. Unlock the feature by scanning selected pages in the 2014 printed IKEA catalogue with the IKEA catalogue application

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Posted in Marketing/Advertising x Facts/Figures

De la réalité augmentée dans L’Équipe – MacPlus

De la réalité augmentée dans L’Équipe – MacPlus. À partir d’aujourd’hui, les lecteurs de L’Équipe pourront apprécier leur magazine hebdomadaire et leur quotidien sportif l’iPhone à la main. L’application leur offre en effet une fonction de réalité augmentée baptisée L’Équipe Expérience :

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Posted in Augmented Reality, augmented reality, augmented reality

Google Glasses Will Be Powered by Android – NYTimes.com

Google Glasses Will Be Powered by Android – NYTimes.com. By NICK BILTON Published: February 22, 2012 Enlarge This ImageSAN FRANCISCO — It wasn’t so long ago that legions of people began walking the streets, talking to themselves. Richard Downs Related Bits

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Posted in Android, augmented reality, Google, Mobile Marketing

Actualité > La réalité augmentée bientôt au service des voyageurs ?

Actualité > La réalité augmentée bientôt au service des voyageurs ?. Amadeus, société spécialisée dans les systèmes informatisés de réservation aérienne, a publié une étude qui passe en revue les innovations technologiques pouvant contribuer à améliorer et enrichir l’expérience que

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Posted in augmented reality, augmented reality, Marketing/Advertising x Facts/Figures, Mobile Banking, Mobile Marketing, SoLoMo, Tech Innovation

Gartner Hype Cycle 2010 : 4G, Cloud Computing & Réalité Augmentée sont au pic, Mondes virtuels et Médias créés par les utilisateurs sont au creux

Gartner Hype Cycle 2010 : 4G, Cloud Computing & Réalité Augmentée sont au pic, Mondes virtuels et Médias créés par les utilisateurs sont au creux via Gartner Hype Cycle 2010 : 4G, Cloud Computing & Réalité Augmentée sont au pic,

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Posted in FutureofMedia

Exemples partenariats/intégrations des réseaux sociaux géolocalisés (Source: Clément Vouillon)

Article très complet de Clément Vouillon: http://clementvouillon.com/2010/05/20/exemples-partenariatsintegrations-des-reseaux-sociaux-geolocalises/ Posted on May 20, 2010 by clement J’avais fait il y a quelques temps un article sur l’écosystème des réseaux sociaux géolocaliséset comment la géoloc ouvrait de nombreuses possibilités de monétisation avec les différents

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Posted in Augmented Reality

Augmented Reality Makes for Great Beer Goggles (Source: Mashable Mobile)

Tiger Beer — a Singapore-brewed beer not associated with the now infamous golfer — is ready to celebrate the Chinese Year of the Tiger. It has recently released an iPhone app [iTunes link] that combines augmented reality and game play to

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Posted in Augmented Reality, Mobile Apps, Mobile Marketing

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
16 hours to go.
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IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
13 days to go.
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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  • Article: Women Account for Nearly Half of UK Mobile Gamers April 23, 2014
    Women in the UK are becoming more digitally enabled, according to a new eMarketer report. Gaming is one area where there has been a particular surge in interest, and female mobile gamers are very much on par with their male counterparts. On top of that, they’re more likely than men to play games on tablets.
  • Article: Hungry Teens Spend Most on Food April 23, 2014
    According to research, food is the No. 1 category for teen spending. But this young demographic is frugal when dining, favoring quick-service restaurants over other establishments.
  • Article: Chile's Internet Users Are Keen Simultaneous Digital Media Consumers April 23, 2014
    In Chile, high digital device usage, a result of advanced internet adoption rates, has given way to simultaneous media consumption. Mobile phones are the most common device for multiscreening while watching TV.
  • Article: Despite Time Spent, Mobile Still Lacks for Ad Spend in the US April 23, 2014
    Mobile may be stealing share of US adults’ daily time spent with media, but print still commands the most ad dollars, according to new eMarketer estimates. US advertisers will spend just 7 cents per US adult per hour spent on mobile this year, vs. nearly $1 for print.
  • Article: UK Key Trends for 2014: Content Creation Is a Top Agenda Item for Brands April 22, 2014
    UK advertisers are scrambling aboard the content marketing bandwagon, and with good reason, according to a new eMarketer report. Nearly nine in 10 marketers are using content marketing, and social media, blogs, website articles and newsletters are the top choices for distributing materials.
About myself


"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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