Blog Archives

Retailers lose 32pc of shoppers to in-store mobile use: study – Mobile Commerce Daily – Research

Retailers lose 32pc of shoppers to in-store mobile use: study – Mobile Commerce Daily – Research. By Michelle Saettler April 11, 2014 Tradedoubler research reveals that when smartphones are used in-store for product research, consumer shopping habits sway by 61 percent. With 32

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Posted in Mobile Marketing, E Business

Les smartphones prêts à suggérer les plats qui vous plairont

Les smartphones prêts à suggérer les plats qui vous plairont. Un individu prend une photo de son plat dans un restaurant parisien. Cette pratique s’appelle le «Foodporn». Crédits photo : ANA AREVALO/AFP Des applications de restauration récoltent maintenant assez de données

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Posted in foursquare, Mobile Apps, Mobile Marketing, POE

Havas Media dévoile sa Data Room: 2MV Data Consulting

Véritable Data Room au cœur de l’activité d’Havas Media, 2MV (Media & Marketing Value) Data Consulting proposera une offre inédite de prestations à valeur ajoutée immédiate basée sur l’analyse intelligente et opérationnelle de la data, au bénéfice d’une meilleure efficacité

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Posted in Marketing/Advertising x Facts/Figures

Big Data – Small Footprint ? (source: http://www.bestcomputerscienceschools.net/)

  http://www.bestcomputerscienceschools.net/big-data/

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Posted in Marketing/Advertising x Facts/Figures

Mobile World Congress 2014: 5 Key Takeaways by Havas Media

By Rori DuBoff, Global Head of Strategy, Havas Media Group This year at the MWC, manufacturers, telcos and content providers all seemed to share a common goal: to bring technology and Internet access to every corner in the world. Beyond

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Posted in Marketing/Advertising x Facts/Figures

Axa et HEC Paris lancent une Chaire sur le Big Data

Le groupe Axa et HEC Paris annoncent la création d’une Chaire dédiée à la stratégie digitale et au “big data”. Celle-ci est confiée à Julien Levy, directeur de la Majeure et du mastère spécialisé “Management et Nouvelles technologies”. Les liens

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Posted in Marketing/Advertising x Facts/Figures

Big Data Has Real Potential Thanks To Mobile – Business Insider

Big Data Has Real Potential Thanks To Mobile – Business Insider. The world is awash in data. Mobile is driving the latest surge in data volume. This is being touted as great news for every aspect of business. There’s a

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Posted in Big Data

An introduction to using Big Data for Marketing – Smart Insights Digital Marketing Advice

An introduction to using Big Data for Marketing – Smart Insights Digital Marketing Advice. Big Data, Big Analytics, Big Automation, Big Noise? When I first started my career, storage was not at today’s inexpensive levels and one of the bigchallenges was

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Posted in Big Data

10 ways modern enterprise performance management is changing businesses – The Next Web

10 ways modern enterprise performance management is changing businesses – The Next Web. By Christian Gheorghe, 5 hours ago Christian Gheorghe is CEO of Tidemark, the cloud-based enterprise analytics company. “This data is 90 days old, but that’s okay.” When was the last time you heard a C-level executive

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Posted in Marketing/Advertising x Facts/Figures

Some Data And Tips About Native Advertising

Inside Forbes: Some Data And Tips About Native Advertising The FTC Might Find Interesting. Three years ago we called it AdVoice. A year or so later, we renamed it BrandVoice. Our idea was straight forward: in the era of social media,

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Posted in Native advertising

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
6 days to go.
Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
17 days to go.
Iamabridge Community
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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  • Article: Italy’s Smartphone ‘Second Screeners’ Visit Social Networks While Watching TV April 18, 2014
    Checking in on social sites is the most popular TV-related activity among smartphone users in Italy. And more than half of those who access social networks while viewing television click on ads there.
  • Article: What Is the Future of Proximity Marketing? April 18, 2014
    Proximity marketing isn’t new, but according to a new eMarketer report, the field is still new enough to make it extremely difficult to forecast. The only thing that everyone agrees on is that retailer uptake of new platforms will be limited to small-scale tests in 2014. Beyond that, opinions are split, with some expecting proximity platforms to transform co […]
  • Article: CMO One-to-One: Taco Bell’s Secret Sauce Might Just Be Mobile Marketing April 18, 2014
    Chris Brandt, CMO at Taco Bell, is calling the quick-service restaurant’s new breakfast items “innovation with a twist on the familiar.” That’s his plan in marketing too, by using Instagram and soon rolling out a mobile ordering app.
  • Article: Google’s Search Revenues Shift April 17, 2014
    Marketers are finding that Google’s Product Listing Ads (PLAs) perform better than regular paid search campaigns. As a result, they’re moving ad dollars from general paid search budgets toward PLA spending.
  • Article: UK Key Trends for 2014: Big Data—Much Talk, Little Action? April 17, 2014
    The notion of big data is a major challenge for UK advertisers, according to a new eMarketer report. The prospect of capitalizing on the mountains of digitally collected data available is compelling. But what data is most important, and how should it be analyzed? Many UK firms are taking some steps to master this, but it’s a slow process that demands time, m […]
About myself


"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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