Blog Archives

Boxfish aims to change TV with really big data

Boxfish aims to change TV with really big data. Boxfish has been processing, in real time, every single word spoken on 1,000 different TV channelsworldwide, compiling a database of more than 86 million(!) topics that can be used to categorize and sort

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Posted in Tech Innovation, TV

Retailers lose 32pc of shoppers to in-store mobile use: study – Mobile Commerce Daily – Research

Retailers lose 32pc of shoppers to in-store mobile use: study – Mobile Commerce Daily – Research. By Michelle Saettler April 11, 2014 Tradedoubler research reveals that when smartphones are used in-store for product research, consumer shopping habits sway by 61 percent. With 32

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Posted in E Business, Mobile Marketing

Les smartphones prêts à suggérer les plats qui vous plairont

Les smartphones prêts à suggérer les plats qui vous plairont. Un individu prend une photo de son plat dans un restaurant parisien. Cette pratique s’appelle le «Foodporn». Crédits photo : ANA AREVALO/AFP Des applications de restauration récoltent maintenant assez de données

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Posted in foursquare, Mobile Apps, Mobile Marketing, POE

Havas Media dévoile sa Data Room: 2MV Data Consulting

Véritable Data Room au cœur de l’activité d’Havas Media, 2MV (Media & Marketing Value) Data Consulting proposera une offre inédite de prestations à valeur ajoutée immédiate basée sur l’analyse intelligente et opérationnelle de la data, au bénéfice d’une meilleure efficacité

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Posted in Marketing/Advertising x Facts/Figures

Big Data – Small Footprint ? (source: http://www.bestcomputerscienceschools.net/)

  http://www.bestcomputerscienceschools.net/big-data/

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Posted in Marketing/Advertising x Facts/Figures

Mobile World Congress 2014: 5 Key Takeaways by Havas Media

By Rori DuBoff, Global Head of Strategy, Havas Media Group This year at the MWC, manufacturers, telcos and content providers all seemed to share a common goal: to bring technology and Internet access to every corner in the world. Beyond

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Posted in Marketing/Advertising x Facts/Figures

Axa et HEC Paris lancent une Chaire sur le Big Data

Le groupe Axa et HEC Paris annoncent la création d’une Chaire dédiée à la stratégie digitale et au “big data”. Celle-ci est confiée à Julien Levy, directeur de la Majeure et du mastère spécialisé “Management et Nouvelles technologies”. Les liens

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Posted in Marketing/Advertising x Facts/Figures

Big Data Has Real Potential Thanks To Mobile – Business Insider

Big Data Has Real Potential Thanks To Mobile – Business Insider. The world is awash in data. Mobile is driving the latest surge in data volume. This is being touted as great news for every aspect of business. There’s a

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Posted in Big Data

An introduction to using Big Data for Marketing – Smart Insights Digital Marketing Advice

An introduction to using Big Data for Marketing – Smart Insights Digital Marketing Advice. Big Data, Big Analytics, Big Automation, Big Noise? When I first started my career, storage was not at today’s inexpensive levels and one of the bigchallenges was

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Posted in Big Data

10 ways modern enterprise performance management is changing businesses – The Next Web

10 ways modern enterprise performance management is changing businesses – The Next Web. By Christian Gheorghe, 5 hours ago Christian Gheorghe is CEO of Tidemark, the cloud-based enterprise analytics company. “This data is 90 days old, but that’s okay.” When was the last time you heard a C-level executive

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Posted in Marketing/Advertising x Facts/Figures

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
6 hours to go.
Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
13 days to go.
Iamabridge Community
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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  • Article: Germany's Teens and Digital Media: The Past 15 Years April 24, 2014
    A long-running study of teens’ media habits in Germany points at dramatic changes since 1998. In just a few years, the internet has grown from niche to mainstream, transforming media behavior.
  • Article: Augmented Reality Most Helpful Tool for CPG Shoppers April 24, 2014
    Few consumers use augmented reality tools when shopping for consumer packaged goods (CPG) via mobile, but those who do are finding them more useful than more popular tools such as mobile apps and websites. In fact, while sites are among the most-used CPG mobile shopping tools, few say they’re helpful.
  • Article: Consumers Frustrated by Stalling Mobile Video Ads April 24, 2014
    People are not too crazy about mobile video ads, according to a new eMarketer report, and data usage and stalling are among the top annoyances. To counter these issues, users are connecting with Wi-Fi when watching mobile video—and marketers should take note.
  • Article: In Brazil, Internet Claims Largest Share of Daily Time Spent with Media April 24, 2014
    Brazil’s consumers spend more time with the internet than any other medium each day. However, internet penetration in the country is still low compared with more developed nations, and residents are more likely to turn on the TV than log online on a daily basis.
  • Article: Women Account for Nearly Half of UK Mobile Gamers April 23, 2014
    Women in the UK are becoming more digitally enabled, according to a new eMarketer report. Gaming is one area where there has been a particular surge in interest, and female mobile gamers are very much on par with their male counterparts. On top of that, they’re more likely than men to play games on tablets.
About myself


"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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