Blog Archives

Social TV: Havas Media Brussels reveals the formula of the Social Rating Point (SRP): mixing TV & Social Media data

SRP – première mesure de l’engament social des programmes télévisés. Le SRP est calculés en divisant le volume de mentions d’une émission par son reach. Dans le cas présent, ce volume de mentions sociales provient de l’étude MATCH menée par

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Posted in Marketing/Advertising x Facts/Figures

Havas Media Brussel 40% « Digital » & 100% Datagericht!

Bij Havas Media zijn 4 werknemers op 10 bezig met het ontwikkelen en implementeren van digitale communicatiestrategieën. Sinds januari 2013 zijn er 10 nieuwe talenten bijgekomen om de 4 pilaren van de digitale ontwikkeling te versterken: Display & Mobile, Social

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Posted in Marketing/Advertising x Facts/Figures

Eurostar: Nice Twitter usage – Follow Tweets (from Foursquare) … and whish you a great trip !

Going to Lille from Brussels by Eurostar. Check -in Foursquare @ Eurostar Loundge (of course…). A few minutes later, I did receive a message: have a great trip ! I had a nice one, thanks Eurostar.

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Posted in Twitter

1 Belgian out 5 use a smartphone – Global Survey Mobile

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Posted in Android, Apple, BlackBerry, Ipad, Mobile Apps, Mobile Marketing

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Gala & Party - ImagibraineApril 24th, 2014
5 days to go.
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
17 days to go.
Iamabridge Community
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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About myself

"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …


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