Blog Archives

Wouters vs Waes: The perfect Social TV match – Une belle réussite également en termes de ‘social engagement’

Le 17.03, et pour la dernière fois, Koen Wauters et Tom Waes ont donné le meilleur d’eux-mêmes dans le programme TV “Wauter vs Waes”, réalisé en collaboration avec VTM et Eén. Il a été regardé par 2,093 millions de Flamand, soit

Tagged with: , , , , , , , ,
Posted in Marketing/Advertising x Facts/Figures

Social TV: Havas Media Brussels reveals the formula of the Social Rating Point (SRP): mixing TV & Social Media data

SRP – première mesure de l’engament social des programmes télévisés. Le SRP est calculés en divisant le volume de mentions d’une émission par son reach. Dans le cas présent, ce volume de mentions sociales provient de l’étude MATCH menée par

Tagged with: , , , , , ,
Posted in Marketing/Advertising x Facts/Figures

Havas Media: Cim Radio Study Wave 2 / 2013

Tagged with: , , ,
Posted in Marketing/Advertising x Facts/Figures

Médiamétrie lance l’étude ‘Social TV’

Médiamétrie lance l’étude ‘Social TV’. Par Damien GROSSET, 08/07/2013 Conscient de l’explosion des usages et de l’investissement des chaînes dans la social TV, Médiamétrie lance fin juillet 2013 une étude sur le sujet. Baptisée “Social TV”, elle s’appuie sur un partenariat avec

Tagged with: , , ,
Posted in TV, Twitter

Tests de Nielsen du jour au lendemain en ligne audimat avec ABC, CBS, Discovery, NBC |

Tests de Nielsen du jour au lendemain en ligne audimat avec ABC, CBS, Discovery, NBC | Challenging comScore dans les affaires de cotes de vidéo en ligne, Nielsen a déclaré mardi qu’il testera les mesures des émissions de télévision

Tagged with: , , , , , , ,
Posted in CIM, FutureofMedia, TV

Etude TV : Le CIM affine le profil des visiteurs | Media marketing

Etude TV : Le CIM affine le profil des visiteurs | Media marketing. L’étude TV du CIM sera affinée à partir du 1er septembre au niveau du profilage des ”visiteurs” des membres panel. Pour l’heure, les seules données à leur

Tagged with: ,
Posted in TV

Wout Dockx rejoint GfK Audimetrie

Le management au sein de GfK Audimetrie bureau d’études de marché en charge de la réalisation des études d’audience de la télévision et de la radio en Belgique pour le compte du CIM, va évoluer à très court terme. Dominique

Tagged with: ,
Posted in Tech Innovation, TV

TNS remporte la nouvelle étude CIM Internet

Media Marketing – Une vision comparative du marché des media et du marketing. Le CIM a attribué à TNS Media le contrat pour la nouvelle étude Internet à partir du 1er novembre 2012. L’étude de trafic pour les sites belges

Tagged with: , , , ,
Posted in CIM, KPI, Reach Study, Reserach

GRP/CIM – 17/11/2011 – Stef Peeters about the future of CIM Studies

Tagged with: , ,
Posted in CIM, Marketing/Advertising x Facts/Figures

Cim Internet – GRP 17th November – Hugues Rey Slides

Tagged with: , , , , , , ,
Posted in CIM, Hugues Press Book, hugues rey, Ipad, Mobile Marketing, Opinion

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 2,657 other followers

Gala & Party - ImagibraineApril 24th, 2014
6 days to go.
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
18 days to go.
Iamabridge Community
  • An error has occurred; the feed is probably down. Try again later.
  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
  • An error has occurred; the feed is probably down. Try again later.
  • Article: Italy’s Smartphone ‘Second Screeners’ Visit Social Networks While Watching TV April 18, 2014
    Checking in on social sites is the most popular TV-related activity among smartphone users in Italy. And more than half of those who access social networks while viewing television click on ads there.
  • Article: What Is the Future of Proximity Marketing? April 18, 2014
    Proximity marketing isn’t new, but according to a new eMarketer report, the field is still new enough to make it extremely difficult to forecast. The only thing that everyone agrees on is that retailer uptake of new platforms will be limited to small-scale tests in 2014. Beyond that, opinions are split, with some expecting proximity platforms to transform co […]
  • Article: CMO One-to-One: Taco Bell’s Secret Sauce Might Just Be Mobile Marketing April 18, 2014
    Chris Brandt, CMO at Taco Bell, is calling the quick-service restaurant’s new breakfast items “innovation with a twist on the familiar.” That’s his plan in marketing too, by using Instagram and soon rolling out a mobile ordering app.
  • Article: Google’s Search Revenues Shift April 17, 2014
    Marketers are finding that Google’s Product Listing Ads (PLAs) perform better than regular paid search campaigns. As a result, they’re moving ad dollars from general paid search budgets toward PLA spending.
  • Article: UK Key Trends for 2014: Big Data—Much Talk, Little Action? April 17, 2014
    The notion of big data is a major challenge for UK advertisers, according to a new eMarketer report. The prospect of capitalizing on the mountains of digitally collected data available is compelling. But what data is most important, and how should it be analyzed? Many UK firms are taking some steps to master this, but it’s a slow process that demands time, m […]
About myself

"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …


Get every new post delivered to your Inbox.

Join 2,657 other followers