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A vision of … The Impact of Digitalization and Integration of the Media

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Posted in Marketing/Advertising x Facts/Figures

The Future of Video 2013

par Paul Chappell le 16 juillet 2013 Video content is accountable for 50 percent of the growth of the internet year on year. Yet so many marketers are still unaware or unprepared to invest in video content. This presentation dives into the technologies, strategies

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Posted in Marketing/Advertising x Facts/Figures

Schweppes, une saga maitrisée depuis 230 ans, Actualités

Schweppes, une saga maitrisée depuis 230 ans, Actualités.

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Posted in Brand/Branding, Brands

Share a Coke … Share a Can

Published on May 29, 2013 For years, Coke has encouraged people to share happiness—and has given them lots of surprising ways to share a Coke. This time, they’ve taken the classic Coca-Cola 330ml can and designed it for two persons.

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Posted in Marketing/Advertising x Facts/Figures

Cet été, Coca-Cola personnalisera les canettes des Belges | Geeko

Cet été, Coca-Cola personnalisera les canettes des Belges | Geeko. Geeko   Bizz Buzz Chroniques Concours Featured Articles Geekosphère Labo Matos Mobile 0 inShare Email Cet été, Coca-Cola personnalisera les canettes des Belges posté par etienne froment le mai 7, 2013 dans Buzz | 0

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Posted in Brand/Branding

The Future Of Advertising Is Facial Recognition – Business Insider

The Future Of Advertising Is Facial Recognition – Business Insider. If Rana el Kaliouby has her way, you will never have to channel surf again. Affectiva, the company that el Kaliouby founded with MIT colleague Rosalind Picard, develops technology that reads

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Posted in FutureofMedia

Coca-Cola explores taste under hypnosis

Published on Apr 24, 2013 In “Hypnosis”, world famous hypnotist Peter Powers sends 8 participants to sleep in a fun taste test, removing any existing preconceptions about what they’re drinking. Will their subconscious recognize any difference between Coca-Cola and Coca-Cola

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Posted in Marketing/Advertising x Facts/Figures

Des ralentis sportifs disponibles instantanément sur Twitter – Social TV & TV Connectée – Social TV & TV Connectée

Des ralentis sportifs disponibles instantanément sur Twitter – Social TV & TV Connectée – Social TV & TV Connectée. Tous les ans en mars, des millions d’américains se passionnent et tweetent à l’occasion des phases finales du championnat universitaire de

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Posted in second screen, Social Media, TV

Unlock the 007 in you. You have 70 seconds!

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Posted in Brand/Branding

Always Coca-Cola ….

DH.be – Always Coca-Cola. La marque américaine reste la plus chère du monde BRUXELLES La marque Coca-Cola est toujours la marque la plus chère au monde, même si la société d’Atlanta commence à sentir dans sa nuque le souffle du géant

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
5 days to go.
Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
16 days to go.
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About myself


"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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