Tests de Nielsen du jour au lendemain en ligne audimat avec ABC, CBS, Discovery, NBC | TechZone500.com

Tests de Nielsen du jour au lendemain en ligne audimat avec ABC, CBS, Discovery, NBC | TechZone500.com.

Challenging comScore dans les affaires de cotes de vidéo en ligne, Nielsen a déclaré mardi qu’il testera les mesures des émissions de télévision qui sont lus en ligne grâce à un programme pilote qui comprend Discovery Communications (Nasdaq : DISCA), A & E réseaux, ABC, AOL, CBS (NYSE: CBS), Univision, NBC, Fox et The CW

l’entreprise cotes dit il va générer des rapports pendant la nuit pour ses cotes Nielsen de programme numérique qui ressemblent aux rapports qu’elle produit pour l’audimat. Le pilote, qui s’étend de mai à juillet, va générer des rapports qui comprennent des données sur le nombre de flux, public et atteint par âge et sexe, dit Nielsen. Il est en tournage pour un lancement commercial du nouveau produit cotes plus tard cette année, a ajouté la société.

la participation au projet pilote de discovery est remarquable car le programmeur de câble a résisté à la distribution des émissions de télévision pleine longueur pour Discovery Channel, Animal Planet et autres réseaux par le biais de sites Web. Aussi, il n’offre pas des épisodes complets dans les applications pour smartphones et tablettes. Cependant, CEO David Zaslav a dit analystes sur un appel de gains en février que Discovery était proche de frapper sa première TV Everywhere distribution traite de distributeurs TV payante.

Nielsen, a déclaré les notes de programme numérique utilisent une méthodologie similaire à celle utilisée dans son service en ligne notes de campagne, qui évalue l’efficacité des campagnes publicitaires en ligne. Alors que le programme pilote permettra de mesurer uniquement des émissions de TV qui sont considérée en ligne, Nielsen a dit il prévoit de mesurer « les types de contenu supplémentaires et dispositifs » dans de futures versions.

articles connexes : découverte yeux première TV Everywhere transport dealsNielsen, tremblements de fournir aux annonceurs une mesure simple de la télévision et en ligne videoNielsen pour développer la collecte de données de placer-dessus en 2012Nielsen s’engage à acheter Arbitron pour 1,26 $ billionComScore lance un service de mesure multiplateforme

Facebook.com ranked 2 with 53 million views (comScore Releases July 2012 U.S. Online Video Rankings)

comScore Releases July 2012 U.S. Online Video Rankings – comScore, Inc.

RESTON, VA, August 17, 2012 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that more than 184 million U.S. Internet users watched 36.9 billion online content videos in July, while video ad views totaled 9.6 billion.

Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in July with 157 million unique viewers, followed by Facebook.com with 53 million, Yahoo! Sites with 48.7 million, VEVO with 44.8 million and Microsoft Sites with 42.7 million. Nearly 36.9 billion video content views occurred during the month, with Google Sites generating the highest number at 19.6 billion, followed by AOL, Inc. with 665 million. Google Sites had the highest average engagement among the top ten properties.

Top U.S. Online Video Content Properties Ranked by Unique Video Viewers
July 2012
Total U.S. – Home and Work Locations
Content Videos Only (Ad Videos Not Included)
Source: comScore Video Metrix
Property Total Unique Viewers (000) Videos (000)* Minutes per Viewer
Total Internet : Total Audience 184,182 36,877,798 1,336.8
Google Sites 156,999 19,586,510 525.0
Facebook.com 53,045 327,801 21.7
Yahoo! Sites 48,693 625,077 70.4
VEVO 44,844 597,107 46.1
Microsoft Sites 42,677 483,280 43.9
AOL, Inc. 39,774 664,568 69.7
Viacom Digital 37,029 420,762 51.3
NDN 35,129 391,699 89.7
Amazon Sites 28,480 99,163 21.2
Turner Digital 24,611 244,887 40.4

*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream.Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.

Top 10 Video Ad Properties by Video Ads Viewed

Americans viewed 9.6 billion video ads in July, with each of the top 4 video ad properties delivering more than 1-billion video ads. Google Sites ranked first with 1.5 billion ads, followed by Hulu with 1.2 billion, Adap.tv with 1.1 billion, SpotXchange Video Ad Marketplace with 1 billion and TubeMogul Video Ad Platform with 830 million. Time spent watching video ads totaled 3.9 billion minutes, with Adap.tv delivering the highest duration of video ads at 627 million minutes. Video ads reached 52 percent of the total U.S. population an average of 61 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 46, while ESPN delivered an average of 26 ads per viewer.

Top U.S. Online Video Ad Properties Ranked by Video Ads* Viewed
July 2012
Total U.S. – Home and Work Locations
Ad Videos Only (Content Videos Not Included)
Source: comScore Video Metrix
Property Video Ads (000) Total Ad Minutes (MM) Frequency (Ads per Viewer) % Reach Total U.S. Population
Total Internet : Total Audience 9,607,191 3,902 60.7 51.6
Google Sites 1,521,328 166 19.8 25.0
Hulu 1,221,599 521 46.4 8.6
Adap.tv† 1,132,977 627 18.2 20.3
SpotXchange Video Ad Marketplace† 1,050,727 547 23.8 14.4
TubeMogul Video Ad Platform** 830,406 275 14.3 18.9
Tremor Video** 701,176 368 14.2 16.1
Specific Media** 694,487 321 7.5 30.3
Auditude, Inc.** 677,243 230 13.6 16.3
ESPN 454,946 159 26.1 5.7
AOL, Inc. 383,675 193 10.3 12.2

Note: In July 2012 U.S. Video Metrix data, the BrightRoll Video Network property had an implementation error with its video tags, and so its data has not been included in this press release.
*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.
**Indicates video ad network
†Indicates video ad exchange

 

comScore Introduces Mobile Metrix 2.0, Revealing that Social Media Brands Experience Heavy Engagement on Smartphones – comScore, Inc

comScore Introduces Mobile Metrix 2.0, Revealing that Social Media Brands Experience Heavy Engagement on Smartphones – comScore, Inc.

comScore Introduces Mobile Metrix 2.0, Revealing that Social Media Brands Experience Heavy Engagement on Smartphones

comScore’s Revamped Mobile Measurement Service Provides Browser and App Audience Insights Across Smartphone Operating Systems

Facebook Ranks as Most Engaging Media Property among U.S. Smartphone Users

RESTON, VA, May 7, 2012 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the U.S. launch of Mobile Metrix® 2.0, its next generation mobile behavioral measurement service. Mobile Metrix 2.0 brings comScore’s Unified Digital Measurement™ to smartphone devices, combining passive on-device measurement with census-level data to provide one of the most accurate and detailed views into actual U.S. mobile media usage across apps and mobile browsing.

“The introduction of Mobile Metrix 2.0 represents the culmination of significant product development to bring the market detailed behavioral measurement of mobile media usage, including access from both mobile browser and apps,” said Mark Donovan, comScore SVP of mobile. “This completely retooled and enhanced version of the service is the mobile analog to comScore’s flagship Media Metrix product, bringing critical insights such as audience size and demographics to the mobile marketplace. In addition to the granularity of reporting between mobile browser and apps across operating systems, Mobile Metrix 2.0 also enables a unified view of media properties’ total mobile reach, providing both advertisers and publishers with the actionable insights necessary to optimize their mobile strategies.”

82 Percent of Time Spent with Mobile Media Happens Via Apps

Mobile Metrix 2.0 enables reporting of unduplicated audience sizes across app and browser usage, providing a comprehensive view of the complete media brand reach on mobile devices. Among smartphone users age 18 and older accessing from iOS, Android and RIM smartphones, Google Sites ranked as the top property with nearly 94 million unique visitors, representing 96.9 percent of the mobile audience. Facebook ranked second with 78.0 million visitors (80.4 percent reach), followed by Yahoo! Sites with 66.2 million visitors (68.2 percent reach) and Amazon Sites 44.0 million visitors (45.4 percent reach).

Analysis of the share of time spent across apps and browsers revealed that even though these access methods had similar audience sizes, apps drove the lion’s share of engagement, representing 4 in every 5 mobile media minutes. Analysis of the top properties also revealed widely varying degrees of time spent between app and browser access methods. On Facebook, the top ranked mobile media property by engagement, 80 percent of time spent was represented by app usage compared to 20 percent via browser. Twitter saw an even higher percentage of time spent with apps at 96.5 percent of all minutes. In contrast, Microsoft Sites was among brands that saw browser access driving a majority of usage at 82.1 percent.

Top Smartphone Properties by Total Unique Visitors (Mobile Browser and App Audience Combined)
March 2012
Total U.S. Smartphone Subscribers Age 18+ on iOS, Android and RIM Platforms
Source: comScore Mobile Metrix 2.0
Audience Engagement
Total Unique Visitors (000) % Reach Browser % Share of Total Time Spent App % Share of Total Time Spent
Total Audience (Browsing and Application combined) 97,007 100.0% 18.5% 81.5%
Google Sites 93,954 96.9% 18.9% 81.1%
Facebook 78,002 80.4% 20.0% 80.0%
Yahoo! Sites 66,185 68.2% 25.3% 74.7%
Amazon Sites 44,028 45.4% 14.3% 85.7%
Wikimedia Foundation Sites 39,073 40.3% 99.8% 0.2%
Apple Inc. 38,309 39.5% 0.3% 99.7%
Cooliris, Inc 28,543 29.4% 0.0% 100.0%
AOL, Inc. 28,021 28.9% 47.4% 52.6%
eBay 27,190 28.0% 17.6% 82.4%
Zynga 26,619 27.4% 0.4% 99.6%
Twitter 25,593 26.4% 3.5% 96.5%
Rovio (Angry Birds) 25,057 25.8% 3.7% 96.3%
Weather Channel, The 24,131 24.9% 47.1% 52.9%
Microsoft Sites 23,938 24.7% 82.1% 17.9%
ESPN 23,317 24.0% 56.8% 43.2%

Top Apps Vary by iOS and Android Users

Mobile Metrix 2.0 also offers the ability to segment consumer activity across iOS, Android and RIM platforms, providing further insight into today’s smartphone consumer. Analysis of the top iPhone and Android apps by size of audience found differences in the top apps accessed by the two operating systems. System apps topped the list for both iOS and Android, with Apple iTunes reaching nearly the entire iPhone app audience in March while 93.2 percent of Android users visited the Android app market.

Google Search ranked as the second largest app by Android audience size reaching 44.9 million users (84.1 percent reach). Google Maps led as the top map app on both platforms reaching 91.2 percent of iPhone users and 74.5 percent of Android users. The Facebook mobile app ranked within the top five apps on both platforms, securing the #3 spot among iPhone users (80 percent reach) and the #5 position with Android users (68.9 percent reach).

Top Mobile Apps by Total Unique Visitors (000) for iOS and Android (App Audience Only)
March 2012 
Total U.S. Smartphone Subscribers Age 18+ on iOS, Android and RIM Platforms
Source: comScore Mobile Metrix 2.0
Top iPhone Apps Total Unique Visitors (000) % Reach Top Android Apps Total Unique Visitors (000) % Reach
Total Audience: (App Access only) 32,665 100.0% Total Audience: (App Access only) 53,360 100.0%
Apple iTunes (Mobile App) 32,644 99.9% Android Market (Mobile App) 49,717 93.2%
Google Maps (Mobile App) 29,803 91.2% Google Search (Mobile App) 44,883 84.1%
Facebook (Mobile App) 26,148 80.0% Google Maps (Mobile App) 39,775 74.5%
YouTube (Mobile App) 25,553 78.2% Gmail (Mobile App) 38,108 71.4%
Yahoo! Weather (Mobile App) 22,965 70.3% Facebook (Mobile App) 36,771 68.9%
Yahoo! Stocks (Mobile App) 20,765 63.6% Cooliris (Mobile App) 28,543 53.5%
Pandora Radio (Mobile App) 10,478 32.1% YouTube (Mobile App) 24,739 46.4%
The Weather Channel (Mobile App) 8,817 27.0% Google News & Weather (Mobile App) 24,134 45.2%
Temple Run (Mobile App) 7,415 22.7% Angry Birds (Mobile App) 16,171 30.3%
Words With Friends Free (Mobile App) 6,979 21.4% Words With Friends (Mobile App) 12,511 23.4%

Smartphones Drive Significant Engagement for Leading Social Networking Brands

Social networking proved to be a particularly popular activity on smartphones with several brands demonstrating exceptionally high engagement, in some cases higher than the corresponding time spent by users via traditional web access. Facebook once again led the pack among social networking brands, with the average Facebook mobile user engaging for more than 7 hours via browser or app in March. The 25.6 million Twitter mobile users (excluding usage via third-party apps) had an average engagement of nearly 2 hours during the month. By comparison, people visiting on their computers spent just 20.4 minutes on Twitter.com, highlighting the importance of mobile engagement for mobile-centric brands. Pinterest, which has seen its adoption explode in recent months, reached 7.5 million smartphone visitors who engaged with the brand for nearly an hour. Location-based social network Foursquare attracted 5.5 million mobile visitors at an average of nearly 2.5 hours, while Tumblr reached an audience of nearly 4.5 million who engaged for 68 minutes during the month.

Selected Social Networking Properties (Mobile Browser and App Audience Combined)
March 2012 
Total U.S. Smartphone Subscribers Age 18+ on iOS, Android and RIM Platforms 
Source: comScore Mobile Metrix 2.0
Total Unique Visitors (000) % Reach Average Minutes per Visitor
Facebook 78,002 80.4% 441.3
Twitter 25,593 26.4% 114.4
LinkedIn 7,624 7.9% 12.9
Pinterest 7,493 7.7% 52.9
Foursquare 5,495 5.7% 145.6
Tumblr 4,454 4.6% 68.4

Android 4.0, le grand guide

Android 4.0, le grand guide.

Avec Android 4.0, l’OS mobile de Google entre dans une nouvelle dimension. Interface graphique revue en profondeur, ajout de plusieurs dizaines de fonctions, Ice Cream Sandwich séduira les plus réfractaires à Android.

Android 4.0 est une évolution majeure du système d’exploitation mobile de Google, tant sur le plan visuel que fonctionnel. Répondant au nom de code d’Ice Cream Sandwich (ICS), cette version bénéficie d’une interface utilisateur alliant enfin esthétisme et ergonomie. Terminé le côté geek qui pouvait rebuter certains utilisateurs. Jamais Android n’aura été aussi intuitif. Les technophiles ne seront pas pour autant déçus. ICS intègre son lot d’innovations telles que le support de la technologie de communication sans contact NFC, ou encore le déverrouillage (très gadget) du smartphone par reconnaissance faciale.
Google a également pensé aux développeurs. Android 4.0 est un système unifié prévu pour fonctionner sur smartphone comme sur tablette. Finies les déclinaisons telles que Honeycomb (dernière version d’Android pour tablettes) et Gingerbread (pour smartphones), un développeur peut désormais réaliser une seule version de son application à destination des deux plates-formes. Voilà qui devrait encore étoffer l’Android Market, qui compte déjà plus de 300 000 applications actives.
Android : le numéro un en France. Auparavant challenger d’Apple et de son iOS, Android lui a raflé, en 2011, la première place du podium. En France, il représente aujourd’hui 33 % du marché des smartphones, contre 26 % pour iOS, 18,5 % pour Symbian, 9,4 % pour RIM et 5,2 % pour Windows Phone (source : ComScore/Oct. 2011).
Pourquoi un tel succès ? Android le doit notamment à son mode de développement open source. Le code du système, écrit par une large communauté de développeurs et non simplement par une équipe interne, évolue du coup plus rapidement que ses concurrents.
Autre élément : le système est diffusé gratuitement auprès des fabricants. Cela leur permet de proposer des smartphones Android à des prix très attractifs.
Enfin, Android bénéficie bien entendu des synergies avec le reste de l’univers Google, tels les services Gmail, Maps ou désormais Google+. Selon une étude récente de la société Surikate, le top 5 des fonctions préférées des utilisateurs Android est justement l’intégration des services Google, suivie par la personnalisation, le GPS gratuit, le choix d’applications et la large gamme de téléphones.
Les nouveautés d’Ice Cream Sandwich

Découverte des avancées techniques et ergonomiques avec le Samsung Galaxy Nexus.

En réunissant le meilleur des versions Gingerbread pour smartphones et Honeycomb pour tablettes, Android 4 représente une nouvelle génération de système d’exploitation. De l’appareil photo au navigateur Web, en passant par la disparition des boutons physiques, les modifications sont nombreuses.
Tour d’horizon des nouveautés avec le Samsung Galaxy Nexus, premier smartphone Android 4.0 disponible en France.

Le déverrouillage par reconnaissance faciale

ICS vous propose de déverrouiller votre terminal par reconnaissance faciale. Avantage : l’opération est ultrarapide. Inconvénient : c’est une méthode peu sûre. « Quelqu’un qui vous ressemble peut déverrouiller le téléphone », précise bien Google. Même chose en utilisant simplement une photo de vous. Et en situation de lumière réduite, le dispositif ne fonctionne pas.

La suppression des boutons physiques

agrandir la photo
Android 4.0 ne requiert plus de touches physiques de navigation. Désormais, vous disposez de trois boutons virtuels tactiles : Retour, Accueil et Multitâche/Applications récentes. Une touche Menu/Option apparaît également si besoin. L’écran peut donc occuper toute la façade du smartphone. Cela s’avère très appréciable lors de la lecture de vidéos.

Une interface graphique plus ergonomique

L’interface graphique d’ICS gagne en esthétisme avec de nombreux effets visuels, notamment lors du passage d’un menu à un autre. L’ergonomie est également améliorée. Citons, par exemple, la possibilité de redimensionner certains widgets, comme ici Gmail, ou encore le très pratique Dock qui demeure en bas de l’écran et accueille vos principales icônes.

Un fonctionnement 100 % multitâche

agrandir la photo
Android 4.0 est véritablement multitâche. Si vous regardez une vidéo et recevez un SMS, vous pouvez facilement basculer du message vers la vidéo. Un gestionnaire de tâches est désormais intégré et accessible via la touche Multitâche. Il affiche les applis récemment ouvertes et toujours actives. D’un simple geste, vous pouvez passer de l’une à l’autre ou simplement en fermer une.

L’intégration du NFC

ICS intègre désormais la technologie de communication radio à courte portée NFC. Elle permet d’échanger facilement des données entre deux smartphonescompatibles grâce à la fonction Android Beam. Il suffit de mettre dos à dos deux téléphones pour échanger différents contenus dont des photos ou une page Web. A terme, le NFC doit aussi servir de moyen de paiement sur mobile.

Le plafonnement de l’accès data

agrandir la photo
Voilà un bon moyen d’éviter les mauvaises surprises. Android 4.0 bénéficie d’un gestionnaire de bande passante afin de surveiller, mais aussi de limiter vos consommations de données. Une fois un plafond défini, Android bloquera l’accès data lorsque le volume de données atteindra ce seuil. Il affiche aussi les applis les plus gourmandes et donne un accès direct à leurs paramètres.

Un carnet d’adresses plus évolué

ICS intègre une version améliorée du carnet d’adresses baptisé People. Vous pouvez créer des profils très complets avec des champs tels que pseudo, chat, événements ou appels Internet. Les infos partagées sur les réseaux sociaux complètent automatiquement les fiches. Google+, le réseau social maison, bénéficie également de sa propre appli, intégrée nativement à Android 4.0.

Un appareil photo plus rapide

agrandir la photo
Les performances de l’application de prise de photos sont sans commune mesure avec la précédente version. Un clic sur le bouton de prise de vue lance la capture quasi instantanément et le temps de latence entre deux prises est très court. La nouvelle application offre également un ciblage plus aisé du focus et un mode panorama par balayage unique. En bonus : un petit éditeur permet désormais de retoucher les clichés directement depuis l’appareil.

Plus de fonctions vidéo

La capture de vidéos s’étoffe désormais d’effets live comme de gros yeux, une grande bouche ou encore l’incrustation d’arrière-plans, tel un coucher de soleil. Au-delà de ces gadgets, les vidéos HD grimpent jusqu’à 1080p et l’autofocus continu est une réussite. Quant à la lecture de vidéos, de nouveaux formats sont supportés tels que le MKV. ICS intègre également l’outil de montage Movie Studio.

Un navigateur Web plus performant

Le navigateur Web d’ICS bénéficie d’un nouveau moteur de rendu. Les performances s’en trouvent améliorées. Notons aussi un mode de navigation privée, la mise en cache de pages Web, une meilleure gestion des onglets, une fonction zoom améliorée, la possibilité de surfer sur la version mobile ou classique d’un site, ainsi que la synchronisation des favoris avec Google Chrome.
Et aussi…

> La capture d’écran par combinaison de touches latérales
> La fonction Wi-Fi Direct (transfert Wi-Fi entre deux appareils)
> Le profil Moi qui rassemble toutes les infos sur l’utilisateur
> Une appli de messagerie avec réponses rapides
> Le chiffrement de certaines données du téléphone
> L’import/export simplifié des contacts
> La reconnaissance vocale plus performante
> Un clavier plus ergonomique avec correcteur orthographique
>Une application calendrier avec couleurs personnalisées
>Le partage de connexion via Bluetooth et USB en plus du Wi-Fi
> Un lecteur musical plus évolué
> La possibilité de supprimer les notifications individuellement
> Le support du Bluetooth Health Device Profile (HDP) pour la connexion avec des appareils médicaux
> La fonction de synthèse vocale pour malvoyants (TalkBack)

The Netherlands and France Have the Highest Penetration of Online Banking Users in Europe – comScore, Inc

The Netherlands and France Have the Highest Penetration of Online Banking Users in Europe – comScore, Inc.

comScore Releases Overview of European Internet Usage for December 2011

LONDON, UK, 16 February 2012 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of internet usage in Europe, showing 381.5 million unique visitors went online in December 2011 for an average of 27.5 hours per person. This release highlights internet usage in 49 European markets aggregated into the European region and provides individual reporting on 18 markets. Amongst its findings, the study also shows that online banking reached 66.3 percent of the internet audience in the Netherlands, making it the top market in Europe for sites such as ING Group.

2 out of 3 Internet Users Accessed Online Banking Sites in the Netherlands
Online banking sites reached 66.3 percent of the total internet audience in the Netherlands, the highest penetration of all markets in Europe. In fact, the Netherlands was not only the top market in Europe but also amongst all global markets. France ranked second with 59.9 percent of the internet audience accessing sites such as Crédit Agricole and Société Générale. Swedish internet users were also avid online bankers (55.9 percent reach), placing the country third by online banking penetration in Europe.

Top 5 European Markets* for Online Banking Sites Ranked by Percent Reach 
December 2011
Total European Audience, Age 15+, Home and Work Locations
Source: comScore Media Metrix
Banking
Total Unique Visitors (000) % Reach
Netherlands 7,954 66.3%
France 25,782 59.9%
Sweden 3,489 55.9%
United Kingdom 19,943 53.2%
Finland 1,804 53.1%

*Amongst the 18 European markets that we report on individually

147.5 million European internet users visited online banking sites in December, representing 38.7 percent of the total internet audience. In addition to the Netherlands having the highest online banking penetration, Dutch bank ING Group ranked as the leading online banking property in Europe, attracting 11.2 million unique visitors during the month. Ranking as a close second was the online property for French bank Crédit Agricole with 10.7 million unique visitors. Lloyds Banking Group rounded up the top three with 9.4 million Europeans visitors during the month.

Top 5 Online Banking Sites in Europe by Total Unique Visitors (000)
December 2011
Total European Audience, Age 15+, Home and Work Locations
Source: comScore Media Metrix
Total Unique Visitors (000)
Total Internet Audience: Age 15+ 381,546
Business/Finance – Banking 147,499
ING Group 11,233
Credit Agricole 10,694
Lloyds Banking Group plc 9,351
Societe Generale 8,600
Sparkassen-Finanzgruppe 8,598

Fastest Growing Properties in Europe
The growth of Russian social network Fotostrana.ru which belongs to the Hamborner Holdings property, made it the fastest growing property (up 52 percent) from November to December, followed by software company Opera Software (up 36 percent). In terms of the most popular sites in Europe, Google Sites continued to rank first with 350.2 million unique visitors. Facebook, which ranked third in audience size with 258.1 million visitors, had the highest overall engagement at 93.3 billion minutes spent on the site in total. Interestingly, Vkontakte had the highest average user engagement at 7.9 hours per visitor during the month.

Top 15 Fastest Growing Properties* in Europe by Total Unique Visitors (000)
November 2011 vs December 2011
Total Europe Audience, Age 15+, Home and Work Locations
Source: comScore Media Metrix
Total Unique Visitors (000)
Nov-2011 Dec-2011 % Change
Total Internet Audience: Age 15+ 379,402 381,546 1%
Hamborner Holdings 10,334 15,728 52%
Opera Software 17,788 24,153 36%
Samsung Group 13,153 16,090 22%
Babylon.com 19,061 23,112 21%
Spil Games 22,470 26,881 20%
Metro Group 16,597 19,366 17%
Gazprom Media 17,395 19,554 12%
Nokta.com Medya 19,056 21,010 10%
SUP 22,302 24,421 9%
Rambler Media 23,596 25,836 9%
Turner Digital 16,846 18,421 9%
Break Media 20,782 22,677 9%
Terra – Telefonica 23,642 25,701 9%
LeGuide.com Sites 15,252 16,471 8%
Amazon Sites 109,496 117,795 8%

* Amongst the top 100 online properties

European Internet Usage by Country
Below is a snapshot of European internet usage in the 18 reportable markets for which comScore provides individual reporting. The Russian internet audience continued to be the largest audience by users in Europe with nearly 53.3 million users accessing the internet in December 2011. The UK continued to show the highest engagement, with users spending an average of 35.6 hours online during the month. Turkey overtook the Netherlands to rank second for engagement with users spending an average of 33.7 hours online during the month.

Overview of European Internet Usage by Country
Ranked by Total Unique Visitors (000)
December 2011
Total Audience, Age 15+, Home and Work Locations
Source: comScore Media Metrix
Total Internet
Total Unique Visitors (000) Average Hours per Visitor Average Pages per Visitor
Worldwide 1,444,092 24.4 2,354
Europe 381,546 27.5 2,935
Russian Federation 53,345 25.1 2,792
Germany 51,008 25.2 2,885
France 43,009 27.5 2,786
United Kingdom 37,504 35.6 3,297
Italy 24,468 17.7 1,900
Turkey 23,369 33.7 3,974
Spain 21,600 26.9 2,321
Poland 18,194 27.8 3,156
Netherlands 11,997 32.2 3,167
Sweden 6,242 25.1 2,589
Belgium 6,088 20.5 2,226
Switzerland 4,817 19.0 1,967
Austria 4,756 15.0 1,628
Portugal 4,310 21.0 2,099
Denmark 3,687 22.8 2,360
Finland 3,394 26.4 2,611
Norway 3,279 27.3 2,492
Ireland 2,361 19.7 1,910

About comScore 
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

More than 200 Billion Online Videos Viewed Globally in October – comScore, Inc

More than 200 Billion Online Videos Viewed Globally in October – comScore, Inc.

YouTube Delivers 2 of Every 5 Videos Viewed Worldwide 
comScore Releases Inaugural Report on Global Online Video Viewing Habits

Reston, VA, December 14, 2011 - comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released inaugural data on worldwide online video viewing from the comScore Video Metrix service. The report found that nearly 1.2 billion people age 15 and older watched 201.4 billion videos online globally during October 2011. Google Sites, driven by YouTube.com, ranked as the top video destination with nearly 88.3 billion videos viewed on the property worldwide during the month.

“As global broadband connectivity continues to rise, online video viewing has taken off in a big way and has become a fully integrated component of the digital content experience,” said Dan Piech, comScore product manager for video. “With the introduction of comScore’s global measurement of online video viewing, multinational media brands and advertisers can now gain a more comprehensive understanding of how online video reaches audiences around the world.”

Google Sites, Youku and VEVO Lead Global Online Video Rankings 
In October 2011, 201.4 billion videos were viewed online from a home or work location, with the global viewing audience reaching 1.2 billion unique viewers age 15 and older. Google Sites led as the top global video property with nearly 88.3 billion videos viewed on the property during the month, accounting for 43.8 percent of all videos viewed globally. YouTube.com was the key driver of video viewing on Google Sites, accounting for more than 99 percent of videos viewed on the property.

China-based Youku, Inc. was the second largest video property globally with 4.6 billion videos viewed in October (2.3 percent global share), followed by VEVO which accounted for nearly 3.7 billion videos (1.8 percent share). Nearly 2.6 billion videos were watched on Facebook.com during the month (1.3 percent share), followed by Japan-based Dwango Co., Ltd. with 2.5 billion videos viewed (1.2 percent share).

Top 5 Global Video Properties by Total Videos* Viewed (000)
October 2011
Total Worldwide – Visitors Age 15+ Home/Work Location**
Source: comScore Video Metrix
Videos 
(000)
Share of Videos
Total Internet : Total Audience 201,420,689 100.0%
Google Sites 88,278,970 43.8%
Youku Inc. 4,644,727 2.3%
VEVO 3,697,229 1.8%
Facebook.com 2,590,812 1.3%
Dwango Co., Ltd. 2,458,180 1.2%

*A video is defined as any streamed segment of audiovisual content, (both progressive downloads and live streams). For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream.
**Excludes views from public computers such as Internet cafes or access from mobile phones or PDAs

Canadians Watch Most Videos, While Turkey has Highest Video Penetration
An analysis of selected online video markets by engagement revealed that viewers in Canada and the U.S. averaged the highest number of videos per viewer in October, at 303 videos and 286 videos, respectively. Viewers in the UK averaged 268 videos per viewer during the month, while viewers in Turkey and Germany both watched an average of 250 videos.

Analysis of selected markets with the highest penetration of online video viewing revealed that 93.6 percent of Internet users in Turkey watched video during the month, followed by Canada with 90.9 percent of web users consuming video. Although markets in Latin America showed lower overall engagement with online video compared to their counterparts in other regions, Chile, Argentina, Brazil and Mexico ranked among the markets with the highest penetration, highlighting a significant opportunity for marketers and advertisers as these online video markets continue to develop.

Selected Markets by Videos* per Viewer and Online Video Viewing Penetration
October 2011
Total Worldwide – Visitors Age 15+ Home/Work Location**
Source: comScore Video Metrix
Selected Markets by Videos per Viewer Videos per Viewer Selected Markets by % Reach of Web Population % Reach Web Population
Canada 303.7 Turkey 93.6%
U.S. 286.3 Canada 90.9%
UK 268.6 Chile 90.2%
Turkey 250.7 Argentina 89.6%
Germany 250.6 Brazil 89.0%
Japan 222.7 Hong Kong 88.9%
France 190.1 Spain 88.9%
Spain 178.6 U.S. 88.0%
Hong Kong 160.0 Mexico 87.2%
Singapore 153.2 France 86.8%

*A video is defined as any streamed segment of audiovisual content, (both progressive downloads and live streams). For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream.
**Excludes views from public computers such as Internet cafes or access from mobile phones or PDAs


Mobile Banking App Usage in the U.S. Increases 45 Percent from Q4 2010 – comScore, Inc

Mobile Banking App Usage in the U.S. Increases 45 Percent from Q4 2010 – comScore, Inc.

Nearly 14 Percent of U.S. Mobile Subscribers Accessed Banking Services on Their Devices

RESTON, VA, October 26, 2011 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an analysis of mobile financial services usage in the U.S. showing that 32.5 million Americans accessed mobile banking information on their devices at the end of Q2 2011 in June, representing 13.9 percent of all mobile users. The study also revealed that 12.7 million mobile users reported using banking apps, showing a notable increase of 45 percent from Q4 2010. These findings and others will be presented via a complimentary live webinar, The State of the U.S. Mobile Financial Services Industry, on October 27. For more information and to register, please visit: https://www1.gotomeeting.com/register/220422985.

“The investments in mobile made by financial services institutions, along with the continued growth in smartphone adoption, have had a truly positive effect on the use of mobile financial services,” said Sarah Lenart, comScore vice president for Marketing Solutions. “New apps and mobile-enhanced sites have made it easier for customers to seek out financial information using mobile devices. With tablets and other web-enabled connected devices gaining popularity in addition to smartphones, financial service institutions are poised for additional growth in mobile access.”

Mobile Banking and Credit Card Usage See Highest Increases in Visitation

Nearly 14 percent of the total U.S. mobile audience (32.5 million users) accessed mobile banking services in June 2011, up 21 percent from Q4 2010. Mobile credit card services saw an even greater increase, with 18.4 million mobile users accessing credit card information, up 23 percent from December 2010. Mobile auto and property insurance services also exhibited strong gains as 7.2 million mobile users accessed insurance information on their devices – a 19-percent increase.

Mobile Financial Services Usage
3 Month Avg. Ending June 2011 vs. December 2010
Total U.S. Mobile Subscribers Ages 13+
Source: comScore MobiLens
Mobile Financial Services CategoryAccessed in the Past Month Unique Mobile Audience (000)
Dec-2010 Jun-2011 Percent Change
Banking Information 26,765 32,451 21%
Credit Card Information 14,931 18,356 23%
Auto or Property Insurance Information 6,041 7,169 19%
Brokerage or Stock Information 8,695 9,576 10%

App Usage Increased Significantly for Banking and Credit Card Servicing

With the steady growth in smartphone adoption over the past year, the use of apps to access mobile financial information has grown as well. In particular, mobile banking and credit card app usage have seen sizeable increases. 12.7 million mobile users reported having used a banking app in June (up 45 percent from Q4 2010), while 6.0 million users used a credit card app (up 43 percent).

App and Browser Usage Among Mobile Financial Services Users
3 Month Avg. Ending June 2011 vs. December 2010
Total U.S. Mobile Subscribers Ages 13+
Source: comScore MobiLens
Mobile Financial Services CategoryAccessed in the Past Month Unique Mobile Audience (000)
Dec-2010 Jun-2011 Percent Change
Mobile App Usage
Banking Information 8,747 12,706 45%
Credit Card Information 4,187 6,003 43%
Mobile Browser Usage
Banking Information 15,439 17,561 14%
Credit Card Information 8,891 10,430 17%

Credit Card Customer Engagement Increases in Frequency through Mobile Channels

An analysis of credit card customers’ engagement with various account channels shows users reporting more frequent access through mobile channels than fixed-line computers in Q2 2011. 62 percent of credit card customers reported using an app to visit a bank’s web site at least once a week, and 52 percent reported checking in with the same frequency via a mobile browser. In comparison, only 34 percent of users responded checking into their accounts with the same frequency from a fixed-line computer.

Frequency in Channel Usage Among Credit Card Customers
(Q: You indicated having accessed your primary credit card account in the past 12 months in the following way(s). Please indicate how frequently you access your account using each of these methods.)
Q2 2011
Source: comScore Mobile Financial Services Advisor
Channel Usage Percentage of Respondents
Every Day Once Per Week Once Per Month
Visited a local / branch office 11% 27% 31%
Call the bank via phone 5% 10% 17%
Visited bank’s web site via PC 6% 28% 52%
Visited bank’s web site via mobile browser 15% 37% 26%
Visited bank’s web site via app 12% 50% 26%
Clicked on link in text message 26% 46% 13%

“While mobile channels have not reached the same penetration that traditional online channels have for the use of financial services, it is interesting to note that mobile users access their credit card accounts on a more frequent basis,” observed Ms. Lenart. “Digitally-savvy customers have begun to use mobile and other connected devices such as tablets to engage in online activities that once used to be limited to the computer and are doing so more frequently because of the portability and convenience offered by these devices. As users continue to incorporate the use of these devices into their everyday lives, financial services institutions can expect to see a more engaged audience grow from their mobile channels.”

State of U.S. Mobile Financial Services Webinar

comScore director Stephanie Houck will be presenting these insights and further analysis from the Q2 2011 comScore Mobile Financial Advisor in a webinar on October 27 from 2:00-3:00 PM ET. The comScore Mobile Financial Advisor is a quarterly report that combines insights from comScore MobiLens (a survey-based service) and a dedicated re-contact survey focused on mobile financial service activities. For more information and to register, please visit: https://www1.gotomeeting.com/register/220422985.

For more information on comScore Financial Services Solutions, please contact Sarah Lenart, vice president of comScore Marketing Solutions, at slenart@comscore.com.

Traffic to European newspaper websites up 11% in 2011

Traffic to European newspaper websites up 11% in 2011.

Thursday August 18, 2011, Martin Bryant

Traffic to European newspaper sites up 11% in 2011, Facebook growing as a source

newspapers

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Newspaper website traffic is on the rise in Europe, and Facebook’s importance to those sites is growing, according to new data from comScore.

The figures show that in June this year, Facebook accounted for at least 7.4% of traffic to the top five newspaper sites in Europe – almost double what it was a year before.

Germany’s Bild saw the biggest increase, with its percentage of traffic from Facebook increasing from 3% in June 2010 to 14% a year later. Interestingly, The Guardian, which in 2010 had the largest percentage of Facebook-derived traffic of the newspapers listed, saw the smallest increase, up by just 2.7 percentage points.

In all, European newspaper site audience increased 11% between June 2010 and June 2011, according to comScore. The Daily Mail’s website Mail Online (which has been in hot water this week over unattributed image usage) proved the most popular newspaper site, with 17,206,000 unique visitors throughout June, The Guardian and Bild took second and third place.

While comScore data should be taken with a grain of salt, as physical newspaper circulations drop it will be heartening news for publishers that website visits are trending upwards – they just need to find a solid way of making enough money from them to compensate for falling print sales.

Sources: Image source

Google+ atteint les 25 millions d’utilisateurs

Google+ atteint les 25 millions d’utilisateurs.

Edition du 04/08/2011

Google+ atteint les 25 millions d'utilisateurs

ComScore confirme le succès instantané du réseau social Google+.

Le réseau social Google+, lancé fin juin dernier, a déjà rassemblé 25 millions d’utilisateurs, d’après les données de l’institut ComScore. L’offensive du géant de l’Internet envers Facebook se solde par un bon démarrage dont la pérennisation sera la clef.

Facebook a dû attendre trois années pour arriver à ce chiffre. Le réseau social fondé par Mark Zuckenberg compte cependant aujourd’hui plus de 750 millions d’inscrits à travers le monde.

Les Américains apparaissent comme les plus adeptes du service avec 6,44 millions d’utilisateurs issus des Etats-Unis. L’Inde suit avec 3,62 millions de personnes.

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