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Le « Consumer Barometer » 2012 plébiscite la recherché en ligne

Le « Consumer Barometer » 2012 plébiscite la recherché en ligne. Actualités – Media – Research – 27/11/2012 Le « Consumer Barometer » est un projet mondial d’IAB Europe mené en collaboration avec TNS Infratest et Google afin de déterminer

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Posted in E Business

Un comportement inadapté sur les médias sociaux favorise le boycott par les consommateurs

http://www.pbsoftware.eu/fr/files/presse/2012-11-PBS-Etude-Social-Media.pdf.     Près de sept consommateurs sur dix sont prêts à blacklister une marque ou un produit dont le marketing via les médias sociaux les agace • En 2013, les dépenses liées aux médias sociaux représenteront environ un quart

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Posted in Facebook, Social Network, Twitter

Facebook, Twitter and Foursquare as Corporate Focus Groups – NYTimes.com

Facebook, Twitter and Foursquare as Corporate Focus Groups – NYTimes.com.   <nyt_text> Frito-Lay is developing a new potato chip flavor, which, in the old days, would have involved a series of focus groups, research and trend analysis. Enlarge This Image

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Posted in Social Media

PSFK presents Future of Retail Report 2012

Related articles PSFK Picks: Seven Trends For The Future Of Work (psfk.com) PSFK’S Premiers Updated Future Of Retail Report July 17th, San Francisco (psfk.com) Preference-Driven Online Shopping – Glimpse Uses Facebook Likes to Create Custom Product Catalog (TrendHunter.com) (trendhunter.com) ‘Future

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Posted in FutureofMedia, Mobile Banking, SoLoMo, Tech Innovation

Baromètre ECHO vague 4 : parcours d’achat et “Moments Of Truth”

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Posted in Marketing/Advertising x Facts/Figures

Do Social Media Postings Always Require a Brand Response? – eMarketer

Do Social Media Postings Always Require a Brand Response? – eMarketer. JANUARY 9, 2012  A response from a consumer brand advocate is not always enough Not all social media users are convinced that connecting with companies on social sites will

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Posted in Brand/Branding, FutureofMedia, Marketing/Advertising x Facts/Figures

Mobile Social Media Usage Affects Shopping Habits – eMarketer

Mobile Social Media Usage Affects Shopping Habits – eMarketer. Consumers trust friends’ opinions and access them on the go while shopping As more consumers access social media via mobile devices, it changes the way they research and shop for products

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Posted in E Business

New Shopper Journeys: Making Post-Purchase Conversations Count – Microsoft Advertising Blog – Microsoft Advertising Community

via New Shopper Journeys: Making Post-Purchase Conversations Count – Microsoft Advertising Blog – Microsoft Advertising Community. posted Tue, Feb 15 2011 by Laurent Delaporte – MSFT 1 comments Traditionally advertisers place significant resource and emphasis on their pre-purchase marketing strategy, but

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Posted in FutureofMedia

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About myself


"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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