Blog Archives

Marketing Executives: Digital Media Spend Will Overtake Traditional by 2016 – BWWGeeksWorld

Marketing Executives: Digital Media Spend Will Overtake Traditional by 2016 – BWWGeeksWorld. CINCINNATI, April 22, 2014 /PRNewswire/  More than half of marketing executives expect to spend more on digital media than traditional channels within the next two years, according to a survey

Tagged with: , ,
Posted in Reserach

The Digital Age requires a rethink about traditional strategy: Evolution of technology and business (Accenture External Material)

Tagged with: , , , , , , , , , , ,
Posted in Marketing/Advertising x Facts/Figures

Re-Invent the Future by steven van belleghem,

Many companies find themselves at a crossroads. The next few years will decide which business models will survive and which will undergo sweeping changes. Technological evolution, the modern consumer and the total market compel us to answer that one crucial question:

Tagged with: , , , ,
Posted in Marketing/Advertising x Facts/Figures

“Transmedia” explained by Getty Image

To rec-cap, transmedia storytelling is the technique of telling a single story or story experience across multiple platforms and formats using digital technology. It involves creating engaging content that touches people’s lives and invites them to participate in the story.

Tagged with: , ,
Posted in Marketing/Advertising x Facts/Figures

Understanding Digital Marketing and Getting it Right (Cap Gemini / Havas Media)

Capgemini Consulting conducted a joint study with Havas Media seeking to highlight some of the proven results of digital media, as well as its contribution to a multimedia plan. In this paper, we highlight why marketers must pay close attention

Tagged with: , ,
Posted in Marketing/Advertising x Facts/Figures

Digital Distress: What Keeps Marketers Up at Night?

Animated infographic with results from Adobe’s U.S. research study, “Digital Distress: What Keeps Marketers Up at Night?,” highlighting how marketers lack confidence in their digital marketing prowess, correlate digital marketing proficiency with company performance, and question if they truly know

Tagged with: , , ,
Posted in Marketing/Advertising x Facts/Figures

The ultimate guide to explain Digital by Gregory Pouy

What is Digital? That’s a tough one….and you would never imagine how many professionals have asked this question. Because at the end of the day, they feel lost. I could have called this presentation “What is digital?” but didn’t seems to do the

Tagged with: , , ,
Posted in Marketing/Advertising x Facts/Figures

Les dépenses publicitaires en ligne dépassent celles de la presse quotidienne | Club de la Presse de Bordeaux

Les dépenses publicitaires en ligne dépassent celles de la presse quotidienne | Club de la Presse de Bordeaux. Publié le 31 août 2013 par Club Admin. InternetActu NewsletterClub Presse En Europe, pour la première fois, les dépenses publicitaires en ligne dépassent celles de

Tagged with: , , , ,
Posted in FutureofMedia, Marketing/Advertising x Facts/Figures

Connecting the Physical to the Digital (infographic)

martphone penetration and new technologies such as 4G are changing the way that people are using their phones. In this infographic we look at how people are using their phone to: • Search for somewhere to eat or drink •

Tagged with: , , , , ,
Posted in Marketing/Advertising x Facts/Figures

Behavioral Data Is Key to B2B Marketing Automation – eMarketer

Behavioral Data Is Key to B2B Marketing Automation – eMarketer. Marketing handles much of the purchase cycle that formerly went to sales The internet has become a primary source of information, recommendations and reviews when business decision-makers contemplate potential purchases.

Tagged with: , , ,
Posted in Big Data

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 2,664 other followers

AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
http://www.grp.be/fr/amma-awards/ Havas Media 3 Times Nominated
Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
12 days to go.
Iamabridge Community
  • An error has occurred; the feed is probably down. Try again later.
  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
  • An error has occurred; the feed is probably down. Try again later.
  • Article: Germany's Teens and Digital Media: The Past 15 Years April 24, 2014
    A long-running study of teens’ media habits in Germany points at dramatic changes since 1998. In just a few years, the internet has grown from niche to mainstream, transforming media behavior.
  • Article: Augmented Reality Most Helpful Tool for CPG Shoppers April 24, 2014
    Few consumers use augmented reality tools when shopping for consumer packaged goods (CPG) via mobile, but those who do are finding them more useful than more popular tools such as mobile apps and websites. In fact, while sites are among the most-used CPG mobile shopping tools, few say they’re helpful.
  • Article: Consumers Frustrated by Stalling Mobile Video Ads April 24, 2014
    People are not too crazy about mobile video ads, according to a new eMarketer report, and data usage and stalling are among the top annoyances. To counter these issues, users are connecting with Wi-Fi when watching mobile video—and marketers should take note.
  • Article: In Brazil, Internet Claims Largest Share of Daily Time Spent with Media April 24, 2014
    Brazil’s consumers spend more time with the internet than any other medium each day. However, internet penetration in the country is still low compared with more developed nations, and residents are more likely to turn on the TV than log online on a daily basis.
  • Article: Women Account for Nearly Half of UK Mobile Gamers April 23, 2014
    Women in the UK are becoming more digitally enabled, according to a new eMarketer report. Gaming is one area where there has been a particular surge in interest, and female mobile gamers are very much on par with their male counterparts. On top of that, they’re more likely than men to play games on tablets.
About myself


"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

Follow

Get every new post delivered to your Inbox.

Join 2,664 other followers