Blog Archives

Re-Invent the Future by steven van belleghem,

Many companies find themselves at a crossroads. The next few years will decide which business models will survive and which will undergo sweeping changes. Technological evolution, the modern consumer and the total market compel us to answer that one crucial question:

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Posted in Marketing/Advertising x Facts/Figures

“Transmedia” explained by Getty Image

To rec-cap, transmedia storytelling is the technique of telling a single story or story experience across multiple platforms and formats using digital technology. It involves creating engaging content that touches people’s lives and invites them to participate in the story.

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Posted in Marketing/Advertising x Facts/Figures

Understanding Digital Marketing and Getting it Right (Cap Gemini / Havas Media)

Capgemini Consulting conducted a joint study with Havas Media seeking to highlight some of the proven results of digital media, as well as its contribution to a multimedia plan. In this paper, we highlight why marketers must pay close attention

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Digital Distress: What Keeps Marketers Up at Night?

Animated infographic with results from Adobe’s U.S. research study, “Digital Distress: What Keeps Marketers Up at Night?,” highlighting how marketers lack confidence in their digital marketing prowess, correlate digital marketing proficiency with company performance, and question if they truly know

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Posted in Marketing/Advertising x Facts/Figures

The ultimate guide to explain Digital by Gregory Pouy

What is Digital? That’s a tough one….and you would never imagine how many professionals have asked this question. Because at the end of the day, they feel lost. I could have called this presentation “What is digital?” but didn’t seems to do the

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Posted in Marketing/Advertising x Facts/Figures

Les dépenses publicitaires en ligne dépassent celles de la presse quotidienne | Club de la Presse de Bordeaux

Les dépenses publicitaires en ligne dépassent celles de la presse quotidienne | Club de la Presse de Bordeaux. Publié le 31 août 2013 par Club Admin. InternetActu NewsletterClub Presse En Europe, pour la première fois, les dépenses publicitaires en ligne dépassent celles de

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Posted in FutureofMedia, Marketing/Advertising x Facts/Figures

Connecting the Physical to the Digital (infographic)

martphone penetration and new technologies such as 4G are changing the way that people are using their phones. In this infographic we look at how people are using their phone to: • Search for somewhere to eat or drink •

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Posted in Marketing/Advertising x Facts/Figures

Behavioral Data Is Key to B2B Marketing Automation – eMarketer

Behavioral Data Is Key to B2B Marketing Automation – eMarketer. Marketing handles much of the purchase cycle that formerly went to sales The internet has become a primary source of information, recommendations and reviews when business decision-makers contemplate potential purchases.

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Posted in Big Data

Gartner Digital Marketing Transit Map

Using the Map The Digital Marketing Transit Map is designed to identify the best sources for your needs and acquire systems that work well together. It will help you: Identify the connections among business functions, application tracks and providers. Find

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Posted in Marketing/Advertising x Facts/Figures

Speed Summary: FT 2013 Special Report on Digital and Social Media Marketing | Social Commerce Today

Speed Summary: FT 2013 Special Report on Digital and Social Media Marketing | Social Commerce Today. Here’s a speed summary of the just-published Financial Times 2013 special report on Digital & Social Media Marketing (PDF (FT subscribers only)). It’s a long report, published

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Posted in FutureofMedia

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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
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  • Article: Italy’s Smartphone ‘Second Screeners’ Visit Social Networks While Watching TV April 18, 2014
    Checking in on social sites is the most popular TV-related activity among smartphone users in Italy. And more than half of those who access social networks while viewing television click on ads there.
  • Article: What Is the Future of Proximity Marketing? April 18, 2014
    Proximity marketing isn’t new, but according to a new eMarketer report, the field is still new enough to make it extremely difficult to forecast. The only thing that everyone agrees on is that retailer uptake of new platforms will be limited to small-scale tests in 2014. Beyond that, opinions are split, with some expecting proximity platforms to transform co […]
  • Article: CMO One-to-One: Taco Bell’s Secret Sauce Might Just Be Mobile Marketing April 18, 2014
    Chris Brandt, CMO at Taco Bell, is calling the quick-service restaurant’s new breakfast items “innovation with a twist on the familiar.” That’s his plan in marketing too, by using Instagram and soon rolling out a mobile ordering app.
  • Article: Google’s Search Revenues Shift April 17, 2014
    Marketers are finding that Google’s Product Listing Ads (PLAs) perform better than regular paid search campaigns. As a result, they’re moving ad dollars from general paid search budgets toward PLA spending.
  • Article: UK Key Trends for 2014: Big Data—Much Talk, Little Action? April 17, 2014
    The notion of big data is a major challenge for UK advertisers, according to a new eMarketer report. The prospect of capitalizing on the mountains of digitally collected data available is compelling. But what data is most important, and how should it be analyzed? Many UK firms are taking some steps to master this, but it’s a slow process that demands time, m […]
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"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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