Blog Archives

Social Moov synchronise les pubs TV et sociales en temps réel

Social Moov synchronise les pubs TV et sociales en temps réel. Parce que de plus en plus de téléspectateurs sont sur les réseaux sociaux tout en regardant la TV, Social Moov lance une solution de ciblage afin de synchroniser les

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Posted in second screen, shazam, TV, Twitter

Brand Adoption of Instagram Up 80 Percent | Social Media Today

Brand Adoption of Instagram Up 80 Percent | Social Media Today. A few weeks ago Jeff Bercovici of Forbes wrote a piece entitled Instagram Launches Ads, Promises, ‘We’ll Start Slow’ in which he told all us Instagram users that “the honeymoon’s over” and that

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Posted in Native advertising

You Are What You Watch: The Importance of Engaging TV Shows to Ad Success

You Are What You Watch: The Importance of Engaging TV Shows to Ad Success. It’s been long understood that better ads yield better results, but two new studies by Nielsen prove that better programs have a significant impact on ad

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Posted in FutureofMedia

Shazam Introduces Engagement Metric for TV Ads | Adweek

Shazam Introduces Engagement Metric for TV Ads | Adweek. In an effort to help brands measure the impact of second-screen ad campaigns, Shazamis introducing a new metric tracking users’ engagement with TV spots using the media “tagging” app. It’s officially called

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Posted in Big Data, FutureofMedia, second screen, shazam

Engagement média : le chaînon manquant? | Media marketing

Engagement média : le chaînon manquant? | Media marketing.   Jeudi, Novembre 29, 2012 – 17:58 C’est sans doute l’une des études les plus intéressantes qu’il nous ait été donné de voir cette année. Cornaquée par Sanoma Media en collaboration

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Posted in Brand/Branding

Top 10 Brands With Highest Social Media Engagement This Week [INFOGRAPHIC]

Top 10 Brands With Highest Social Media Engagement This Week [INFOGRAPHIC]. Samsung topped this week’s chart for brands with the highest social media engagement. The Korean electronics maker continues to dominate the social landscape, thanks to its recent product launches of

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Posted in Uncategorized

To Introduce Justin Bieber’s Girlfriend Fragrance, a Social Media Campaign – NYTimes.com

To Introduce Justin Bieber’s Girlfriend Fragrance, a Social Media Campaign – NYTimes.com. By STUART ELLIOTT Published: June 5, 2012 FRAGRANCE counters could soon be catching another case of Bieber Fever as they begin selling a second celebrity scent from the young

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Posted in Facebook, Social Media, Social Network, Twitter

CRM investments ramp due to social media and smart mobility | ZDNet

CRM investments ramp due to social media and smart mobility | ZDNet. Summary: New forms of customer relationship management are moving to the forefront of enterprise capabilities as companies begin a new era of investment in the function, says new data.

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Posted in Big Data, Marketing/Advertising x Facts/Figures, Mobile Marketing, Social Media, Tech Innovation

For Brands, Social Media Shows Returns but Measurement Hurdles Remain – eMarketer

For Brands, Social Media Shows Returns but Measurement Hurdles Remain – eMarketer. MAY 1, 2012  Executives see improvements in marketing and sales efforts, and market share gains as a result of well-planned campaign C-suite executives are increasingly convinced of the

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Posted in Marketing/Advertising x Facts/Figures

Social media engagement is ‘the top priority for digital marketers’ | Econsultancy

Social media engagement is ‘the top priority for digital marketers’ | Econsultancy. Posted 13 February 2012 12:45pm by Linus Gregoriadis New research about digital marketing trends published today shows that social media engagement is rated as both the top priority and most

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Posted in Marketing/Advertising x Facts/Figures, POE, Social Media, SoLoMo

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
5 days to go.
Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
17 days to go.
Iamabridge Community
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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  • Article: Italy’s Smartphone ‘Second Screeners’ Visit Social Networks While Watching TV April 18, 2014
    Checking in on social sites is the most popular TV-related activity among smartphone users in Italy. And more than half of those who access social networks while viewing television click on ads there.
  • Article: What Is the Future of Proximity Marketing? April 18, 2014
    Proximity marketing isn’t new, but according to a new eMarketer report, the field is still new enough to make it extremely difficult to forecast. The only thing that everyone agrees on is that retailer uptake of new platforms will be limited to small-scale tests in 2014. Beyond that, opinions are split, with some expecting proximity platforms to transform co […]
  • Article: CMO One-to-One: Taco Bell’s Secret Sauce Might Just Be Mobile Marketing April 18, 2014
    Chris Brandt, CMO at Taco Bell, is calling the quick-service restaurant’s new breakfast items “innovation with a twist on the familiar.” That’s his plan in marketing too, by using Instagram and soon rolling out a mobile ordering app.
  • Article: Google’s Search Revenues Shift April 17, 2014
    Marketers are finding that Google’s Product Listing Ads (PLAs) perform better than regular paid search campaigns. As a result, they’re moving ad dollars from general paid search budgets toward PLA spending.
  • Article: UK Key Trends for 2014: Big Data—Much Talk, Little Action? April 17, 2014
    The notion of big data is a major challenge for UK advertisers, according to a new eMarketer report. The prospect of capitalizing on the mountains of digitally collected data available is compelling. But what data is most important, and how should it be analyzed? Many UK firms are taking some steps to master this, but it’s a slow process that demands time, m […]
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"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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