Blog Archives

Les smartphones prêts à suggérer les plats qui vous plairont

Les smartphones prêts à suggérer les plats qui vous plairont. Un individu prend une photo de son plat dans un restaurant parisien. Cette pratique s’appelle le «Foodporn». Crédits photo : ANA AREVALO/AFP Des applications de restauration récoltent maintenant assez de données

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Posted in foursquare, Mobile Apps, Mobile Marketing, POE

Location-Based Marketing (LBM) by Havas Media with Foursquare, Google, JCDecaux and the LBMA

Havas Media’ trend profile on Location-based Marketing: – – View slideshare report: http://www.slideshare.net/havas-media… – – View Whitepaper: http://www.havasmedia.com/our-thought… Creating meaningful connections through Location-based Marketing. How can we reach consumers at the right time and place with the right message and

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Posted in Marketing/Advertising x Facts/Figures

Foursquare Data Viz Shows The Pulse Of New York, London, Tokyo | Co.Design | business + design

Foursquare Data Viz Shows The Pulse Of New York, London, Tokyo | Co.Design | business + design. The secret sauce of Foursquare is the massive amount of location data it collects: 4.5 billion check-ins shared by its 40 million users. For non-MIT graduates, however, it’s

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Posted in Big Data, SoLoMo

Foursquare choisit Turn pour commercialiser ses données

Comme Facebook et Twitter dans leur temps, c’est désormais le moment pour Foursquare de développer ses sources de revenus. La jeune pousse vient de s’associer à Turn pour commercialiser les donnée de géolocalisation de ses utilisateurs afin d’être en mesure

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Posted in Marketing/Advertising x Facts/Figures

15 stations Vélib’ habillées aux noms d’accrocs

15 stations Vélib’ habillées aux noms d’accrocs. AP La Mairie de Paris et JCDecaux célèbrent le 6e anniversaire de Vélib’ par l’organisation d’une opération inédite dans les rues parisiennes. Quinze stations Vélib’, parmi les plus fréquentées de la capitale, prennent

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Posted in foursquare

Ads on smartphones growing, but marketers still learning mobile medium – chicagotribune.com

Ads on smartphones growing, but marketers still learning mobile medium – chicagotribune.com.   By Ameet Sachdev, Chicago Tribune reporter December 25, 2012 Ads on smartphones are so small that an irritating problem has emerged: “fat finger” syndrome. The ailment is caused

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Posted in Mobile Marketing

SoLoMo 2012 : focus sur 2 campagnes clés ! | stratégie communication cross media et Solomo

SoLoMo 2012 : focus sur 2 campagnes clés ! | stratégie communication cross media et Solomo. Ce n’est pas une nouveauté, le SoLoMo, que l’on a déjà mentionné lors de notre étude concernant laCommunication Solomo, fait désormais partie intégrante des stratégies

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Posted in Remarkable Campaign, SoLoMo

Turn Your City Into a Monopoly Board With Foursquare-Based Game

Turn Your City Into a Monopoly Board With Foursquare-Based Game. August 2, 2012 by Emily Price As of Thursday morning I own the Moscone Center. The Mashable office in San Francisco is also mine, as well as a a pretty popular bar across the

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Posted in Social Media, SoLoMo

Facebook, Twitter and Foursquare as Corporate Focus Groups – NYTimes.com

Facebook, Twitter and Foursquare as Corporate Focus Groups – NYTimes.com.   <nyt_text> Frito-Lay is developing a new potato chip flavor, which, in the old days, would have involved a series of focus groups, research and trend analysis. Enlarge This Image

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Posted in Social Media

Everything You Need to Know About Foursquare’s New Merchant Tools

Everything You Need to Know About Foursquare’s New Merchant Tools. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Last week, Foursquare announced a slew of new merchant tools that give

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Posted in Social Media, SoLoMo

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
6 hours to go.
Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
13 days to go.
Iamabridge Community
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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  • Article: Germany's Teens and Digital Media: The Past 15 Years April 24, 2014
    A long-running study of teens’ media habits in Germany points at dramatic changes since 1998. In just a few years, the internet has grown from niche to mainstream, transforming media behavior.
  • Article: Augmented Reality Most Helpful Tool for CPG Shoppers April 24, 2014
    Few consumers use augmented reality tools when shopping for consumer packaged goods (CPG) via mobile, but those who do are finding them more useful than more popular tools such as mobile apps and websites. In fact, while sites are among the most-used CPG mobile shopping tools, few say they’re helpful.
  • Article: Consumers Frustrated by Stalling Mobile Video Ads April 24, 2014
    People are not too crazy about mobile video ads, according to a new eMarketer report, and data usage and stalling are among the top annoyances. To counter these issues, users are connecting with Wi-Fi when watching mobile video—and marketers should take note.
  • Article: In Brazil, Internet Claims Largest Share of Daily Time Spent with Media April 24, 2014
    Brazil’s consumers spend more time with the internet than any other medium each day. However, internet penetration in the country is still low compared with more developed nations, and residents are more likely to turn on the TV than log online on a daily basis.
  • Article: Women Account for Nearly Half of UK Mobile Gamers April 23, 2014
    Women in the UK are becoming more digitally enabled, according to a new eMarketer report. Gaming is one area where there has been a particular surge in interest, and female mobile gamers are very much on par with their male counterparts. On top of that, they’re more likely than men to play games on tablets.
About myself


"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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