Blog Archives

Gartner Says Mobile Advertising Spending Will Reach $18 Billion in 2014

Gartner Says Mobile Advertising Spending Will Reach $18 Billion in 2014. Growth from 2015 to 2017 Will Be Fueled by Improved Market Conditions Global mobile advertising spending is forecast to reach $18.0 billion [≈ net worth of Michael Bloomberg, mayor of New York City] in 2014, up

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Posted in Mobile Apps, Mobile Marketing

En 2017, plus de 100 applications et services utiliseront vos données perso quotidiennement

En 2017, plus de 100 applications et services utiliseront vos données perso quotidiennement. Les applications mobiles sont en train de devenir la passerelle entre l’utilisateur et son environnement mais elles auront besoin de toujours plus de données personnelles pour remplir

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Posted in Android, Apple, internet of things, Mobile Apps, Mobile Marketing

18 milliards de dollars : le marché de la pub mobile devrait exploser en 2014

18 milliards de dollars : le marché de la pub mobile devrait exploser en 2014. Marina Torre  |  21/01/2014, 9:30  -  678  mots La publicité sur mobile devrait générer cette année près de 5 milliards de dollarsde plus que l’an dernier selon le cabinet spécialisé Gartner.

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Posted in Android, Apple, Mobile Apps, Mobile Banking, Mobile Marketing, Music Industry Evolution

Les ventes de tablettes ont crû de +50,2% en 2013 (Gartner)

Le 08/01/2014 L’institut Gartner a revu à la baisse son estimation des ventes de PC, tablettes et mobiles en 2013 : 2,300 milliards d’unités dans le monde versus sa prévision de2,316 milliards publiée en octobre (voir archive). Par rapport à 2012,

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Posted in Marketing/Advertising x Facts/Figures

The Digital Industrial Economy by Peter Sondergaard (Gartner)

The Digital Industrial Economy. Peter Sondergaard Research Director  25 years at Gartner 29 years IT Industr The digital world is upon us. Every budget is an IT budget. Every company is a technology company. Every business leader is becoming a digital leader. Every person is becoming

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Posted in Big Data, Digital Advertising, E Business

Gartner: Top 10 Strategic Technology Trends For 2014 – Forbes

Gartner: Top 10 Strategic Technology Trends For 2014 – Forbes. Gartner just concluded its Gartner Symposium/ITxpo 2013 in Orlando, gathering tens of thousands of IT executives. Among the most anticipated aspects of the gathering are the ruminations from the Gartner pontificators regarding

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Posted in Tech Innovation

IT in 2020: Internet of things, digital business enthusiasm abounds | ZDNet

IT in 2020: Internet of things, digital business enthusiasm abounds | ZDNet. Summary: Will the digitization of business change everything? Here’s Gartner’s pitch for 2020, which includes $1.9 trillion [≈ California GDP, 2011] of economic value add from the Internet of things, a crisis of

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Posted in internet of things

Kantar: Android Took 65% Of Sales Across Major Markets In Last Quarter; Windows Phone Grew By Tapping Dumbphone Users | TechCrunch

Kantar: Android Took 65% Of Sales Across Major Markets In Last Quarter; Windows Phone Grew By Tapping Dumbphone Users | TechCrunch. The latest smartphone sales figures are out today fromKantar WorldPanel Comtech, and in case you needed one more metric to underscore the

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Posted in Android

Gartner’s 2013 Hype Cycle for Emerging Technologies Maps Out Evolving Relationship Between Humans and Machines

Gartner’s 2013 Hype Cycle for Emerging Technologies Maps Out Evolving Relationship Between Humans and Machines 2013 Hype Cycle Special Report Evaluates the Maturity of More Than 1,900 Technologies The evolving relationship between humans and machines is the key theme of Gartner, Inc.‘s

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Posted in augmented reality, Big Data, second screen, Tech Innovation

Gartner Digital Marketing Transit Map

Using the Map The Digital Marketing Transit Map is designed to identify the best sources for your needs and acquire systems that work well together. It will help you: Identify the connections among business functions, application tracks and providers. Find

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Posted in Marketing/Advertising x Facts/Figures

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"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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