Blog Archives

Gartner Says Mobile Advertising Spending Will Reach $18 Billion in 2014

Gartner Says Mobile Advertising Spending Will Reach $18 Billion in 2014. Growth from 2015 to 2017 Will Be Fueled by Improved Market Conditions Global mobile advertising spending is forecast to reach $18.0 billion [≈ net worth of Michael Bloomberg, mayor of New York City] in 2014, up

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Posted in Mobile Apps, Mobile Marketing

En 2017, plus de 100 applications et services utiliseront vos données perso quotidiennement

En 2017, plus de 100 applications et services utiliseront vos données perso quotidiennement. Les applications mobiles sont en train de devenir la passerelle entre l’utilisateur et son environnement mais elles auront besoin de toujours plus de données personnelles pour remplir

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Posted in Android, Apple, internet of things, Mobile Apps, Mobile Marketing

18 milliards de dollars : le marché de la pub mobile devrait exploser en 2014

18 milliards de dollars : le marché de la pub mobile devrait exploser en 2014. Marina Torre  |  21/01/2014, 9:30  -  678  mots La publicité sur mobile devrait générer cette année près de 5 milliards de dollarsde plus que l’an dernier selon le cabinet spécialisé Gartner.

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Posted in Android, Apple, Mobile Apps, Mobile Banking, Mobile Marketing, Music Industry Evolution

Les ventes de tablettes ont crû de +50,2% en 2013 (Gartner)

Le 08/01/2014 L’institut Gartner a revu à la baisse son estimation des ventes de PC, tablettes et mobiles en 2013 : 2,300 milliards d’unités dans le monde versus sa prévision de2,316 milliards publiée en octobre (voir archive). Par rapport à 2012,

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Posted in Marketing/Advertising x Facts/Figures

The Digital Industrial Economy by Peter Sondergaard (Gartner)

The Digital Industrial Economy. Peter Sondergaard Research Director  25 years at Gartner 29 years IT Industr The digital world is upon us. Every budget is an IT budget. Every company is a technology company. Every business leader is becoming a digital leader. Every person is becoming

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Posted in Big Data, Digital Advertising, E Business

Gartner: Top 10 Strategic Technology Trends For 2014 – Forbes

Gartner: Top 10 Strategic Technology Trends For 2014 – Forbes. Gartner just concluded its Gartner Symposium/ITxpo 2013 in Orlando, gathering tens of thousands of IT executives. Among the most anticipated aspects of the gathering are the ruminations from the Gartner pontificators regarding

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Posted in Tech Innovation

IT in 2020: Internet of things, digital business enthusiasm abounds | ZDNet

IT in 2020: Internet of things, digital business enthusiasm abounds | ZDNet. Summary: Will the digitization of business change everything? Here’s Gartner’s pitch for 2020, which includes $1.9 trillion [≈ California GDP, 2011] of economic value add from the Internet of things, a crisis of

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Posted in internet of things

Kantar: Android Took 65% Of Sales Across Major Markets In Last Quarter; Windows Phone Grew By Tapping Dumbphone Users | TechCrunch

Kantar: Android Took 65% Of Sales Across Major Markets In Last Quarter; Windows Phone Grew By Tapping Dumbphone Users | TechCrunch. The latest smartphone sales figures are out today fromKantar WorldPanel Comtech, and in case you needed one more metric to underscore the

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Posted in Android

Gartner’s 2013 Hype Cycle for Emerging Technologies Maps Out Evolving Relationship Between Humans and Machines

Gartner’s 2013 Hype Cycle for Emerging Technologies Maps Out Evolving Relationship Between Humans and Machines 2013 Hype Cycle Special Report Evaluates the Maturity of More Than 1,900 Technologies The evolving relationship between humans and machines is the key theme of Gartner, Inc.‘s

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Posted in augmented reality, Big Data, second screen, Tech Innovation

Gartner Digital Marketing Transit Map

Using the Map The Digital Marketing Transit Map is designed to identify the best sources for your needs and acquire systems that work well together. It will help you: Identify the connections among business functions, application tracks and providers. Find

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Posted in Marketing/Advertising x Facts/Figures

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
http://www.grp.be/fr/amma-awards/ Havas Media 3 Times Nominated
Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
12 days to go.
Iamabridge Community
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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  • Article: Germany's Teens and Digital Media: The Past 15 Years April 24, 2014
    A long-running study of teens’ media habits in Germany points at dramatic changes since 1998. In just a few years, the internet has grown from niche to mainstream, transforming media behavior.
  • Article: Augmented Reality Most Helpful Tool for CPG Shoppers April 24, 2014
    Few consumers use augmented reality tools when shopping for consumer packaged goods (CPG) via mobile, but those who do are finding them more useful than more popular tools such as mobile apps and websites. In fact, while sites are among the most-used CPG mobile shopping tools, few say they’re helpful.
  • Article: Consumers Frustrated by Stalling Mobile Video Ads April 24, 2014
    People are not too crazy about mobile video ads, according to a new eMarketer report, and data usage and stalling are among the top annoyances. To counter these issues, users are connecting with Wi-Fi when watching mobile video—and marketers should take note.
  • Article: In Brazil, Internet Claims Largest Share of Daily Time Spent with Media April 24, 2014
    Brazil’s consumers spend more time with the internet than any other medium each day. However, internet penetration in the country is still low compared with more developed nations, and residents are more likely to turn on the TV than log online on a daily basis.
  • Article: Women Account for Nearly Half of UK Mobile Gamers April 23, 2014
    Women in the UK are becoming more digitally enabled, according to a new eMarketer report. Gaming is one area where there has been a particular surge in interest, and female mobile gamers are very much on par with their male counterparts. On top of that, they’re more likely than men to play games on tablets.
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"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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