Foursquare’s New App Coming Next Week

Foursquare’s New App Coming Next Week.

For the past few days, foursquare has been teasing us with some screenshots along with some cryptic tweets, using the hashtag #allnew4sq. This of course means that the company is planning to drop a new version of its app on us very soon.

A new tease today suggests that the “coming soon” mentioned previously actually means next week:

foursquare

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@foursquarehttp://platform.twitter.com/widgets/follow_button.html?align=right&button=grey&screen_name=foursquare&show_count=false&show_screen_name=false&lang=en

The burning question: what should we do tonight? The #allnew4sq is coming this week!bit.ly/M8UmVa

2 Jun 12

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The tweet says “this week”, but I have to believe that a new version won’t be pushed on the weekend, which is a technology no-no, so lets call it next week.

Prior to today’s tweet and screenshot, the previous scenario features ice cream:

foursquare

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@foursquarehttp://platform.twitter.com/widgets/follow_button.html?align=right&button=grey&screen_name=foursquare&show_count=false&show_screen_name=false&lang=en

It’s a perfect day out and you’re finishing up at lunch. The #allnew4sq has ideas for what to do next. Coming soon! bit.ly/L4MWxY

1 Jun 12

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Google supprime jusqu’à 250 000 liens frauduleux par semaine – Challenges.fr

Google supprime jusqu’à 250 000 liens frauduleux par semaine – Challenges.fr.

Créé le 26-05-2012 à 07h01 - Mis à jour le 27-05-2012 à 07h03

Dans son rapport consacré à la transparence sur le fonctionnement de ses services en ligne, Google révèle faire le ménage sur plus de 250 000 URL jugées frauduleuses par semaine.

Microsoft est l’entreprise qui a formulé le plus grand nombre de demandes de suppression de liens frauduleux dans le moteur de recherche de Google au cours de l’année écoulée. C’est que nous apprend le Tansparency Report que Google met à disposition des internautes afin de les informer de la disponibilité de ses services dans le monde, mais également des demandes d’information et de suppression de contenus que lui font les gouvernements. 

Ces données publiques concernent désormais aussi les ayant droits qui réclament à Google le retrait d’url pointant vers des contenus illicites. Microsoft arrive donc en tête sur les 12 derniers mois avec 2,5 millions d’url supprimées, suivi de NBC Universal (985 995) et de la RIAA (416 731). Google dit avoir reçu le mois dernier 1,2 million de demandes de suppression d’url, ajoutant qu’il traite actuellement plus de 250 000 demandes par semaine « ce qui est plus que ce que les propriétaires de droits d’auteur nous ont demandé de supprimer en 2009 ». 

Parmi les sites les plus visés sur les 12 derniers mois, Filestube.com arrive en tête avec 40 7000 demande pour près de 390 000 url signalées, suivi de Torrentz.eu (18 300 demande et 147 000 url) et de 4shared.com (24 100 demandes 132 500 url). À noter que le site The Pirate Bay, bête noire des ayants droits, n’apparaît qu’en 44ème position sur la période avec 39 000 url signalées et un peu plus de 5 000 demandes. (EP)
La rédaction, CNET France

Google Search Just Got 1,000 Times Smarter

Google Search Just Got 1,000 Times Smarter.

The Google Search of the future is here. Now. Today. The long-talked-about semantic web — Google prefers “Knowledge Graph” — is rolling out across all Google Search tools, and our most fundamental online task may never be the same again.

Starting today, a vast portion of Google Search results will work with you to intuit what you really meant by that search entry. Type in an ambiguous query like “Kings” (which could mean royalty, a sports team or a now-cancelled TV show), and a new window will appear on the right side of your result literally asking you which entity you meant. Click on one of those options and your results will be filtered for that search entity.

To understand the gravity of this change, you need to know about the fundamental changes going on behind the scenes at Google Search. As we outlined in our report earlier this year, Google is switching from simple keyword recognition to the identification of entities, nodes and relationships. In this world, “New York” is not simply the combination of two keywords that can be recognized. It’s understood by Google as a state in the U.S. surrounded by other states, the Atlantic Ocean and with a whole bunch of other, relevant attributes.

As Ben Gomes, Google Fellow, put it, Google is essentially switching “from strings to things.”

To build this world of things, Google is tapping a variety of knowledge databases, including Freebase, which it bought in 2010, Wikipedia, Google Local, Google Maps and Google Shopping. Currently, Google’s Knowledge Graph has over 500 million people, places and things and those things have at least 3.5 billion attributes.

That’s a lot of things. According to Google, search users will see these new knowledge graph results at least as often as they see Google Maps in results. In fact, this update will have a greater initial impact than the updates that brought Google Images, videos, news and books, combined. It’s big and it’s probably going to be everywhere.

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Summaries of Good Stuff

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In addition to the window which will help users find the right “thing,” Google will also surface summaries for things, which, again, will try to be somewhat comprehensive by tapping into the various databases of knowledge. A search for Frank Lloyd Wright, for instance, will return a brief summary, photos of Wright, images of his famous projects and perhaps, most interestingly, related “things.” People who search for Wright are also looking for other notable architects. It’s a feature that may remind users of Amazon’s penchant for delivering “people who liked this book also bought or searched for this one” results.

Gomes said that the search results are tailored to deliver information that best relates to the initial search result. So the details delivered about a female astronaut will likely outline her space travel record, because that’s what people who search for her are, according to Google, most interested in.

How the Knowledge Graph Works. Click to see full graph example

Since this is a knowledge graph (“Web” might be a better word), the results are designed to help you dig more deeply into related topics. Google showed us how someone might start by searching for a local amusement park, find an interesting rollercoaster as one of the “things” that relates to the park and end up digging in on details about that coaster and other similar rides. It’s a “skeleton of knowledge that allows you to explore information on the web,” said Gomes.

There is the potential, Gomes added, of serendipitous discovery. The more you dig into things, the more things you learn about.

Of course, not every “thing” is the right thing. Wikipedia is, for example, a community-sourced encyclopedia that is known for both its breadth and depth of information and the occasional whoppers of misinformation it stores. Google’s Knowledge Graph includes an error reporting system. When users find misinformation, Google will share it with the source and the knowledge graph will get just a little bit smarter

For now, though, the Knowledge Graph is not getting any smarter about you. If you search for an ambiguous topic and then guide Google Search to the more defined set of results, the same query later will not go directly to that filtered information — at least not yet. “We don’t have anything to announce for personalization,” said Gomes.

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The Competition

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Google’s chief search competitor, Microsoft Bing, also has millions of entities, but it’s not aiming for the purely semantic model of search results. Instead, Bing execs told Mashable that it’s focusing, in part, on much smaller set of segments that its users typically search on (i.e.: restaurants, hotels, movies) and trying to surface relevant information regarding those segments. A search result for hotels, for example, might include reservation tools. And while Google search now blends in Google+ results, Bing’s latest instantiation has moved social information to the right side of its search results page

It’s unclear for now how the Google Knowledge Graph, which pushes aside keyword results in favor of relationships and artificial intelligence, impacts all the Search Engine Optimization (SEO) many web sites have done to push their search rank ever higher. Also unknown is how, if at all, Google’s sea change will impact Google+. Gomes revealed that some Google+ changes were coming “independent of this” update and that Google will be talking about them separately.

Eventually, Google’s search will get smarter and will stop asking for your help to understand your query and start answering complex questions like “What is the coldest lake in the world in July?” It doesn’t matter why you want to know that, just that, someday, the right answer will be a click away on Google Search.

Google’s Knowledge Graph will roll out across the U.S. (and on all Google platforms: desktop, mobile, tablet) in the coming days. Eventually, it will go global. Give it a try and let us know what you think of the brand new Google Search in the comments.

Here’s Why Google and Facebook Might Completely Disappear in the Next 5 Years – Forbes

Here’s Why Google and Facebook Might Completely Disappear in the Next 5 Years – Forbes.

Mobile companies born since 2010 have a very different view of the world.  These companies – and Instagram is the most topical example at the moment – view the mobile smartphone as the primary (and oftentimes exclusive) platform for their application.  They don’t even think of launching via a web site.  They assume, over time, people will use their mobile applications almost entirely instead of websites.

We will never have Web 3.0, because the Web’s dead.

Web 1.0 and 2.0 companies still seem unsure how to adapt to this new paradigm.  Facebook is the triumphant winner of social companies.  It will go public in a few weeks and probably hit $140 billion in market capitalization.  Yet, it loses money in mobile and has rather simple iPhone and iPad versions of its desktop experience.  It is just trying to figure out how to make money on the web – as it only had $3.7 billion in revenues in 2011 and its revenues actually decelerated in Q1 of this year relative to Q4 of last year.  It has no idea how it will make money in mobile.

The organizational ecologists talked about the “liability of obsolescence” which is a growing mismatch between an organization’s inherent product strategy and its operating environment over time.  This probably is a good explanation for what we’re seeing in the tech world today.The failed history of Web 1.0 companies adapting to the world of social suggests that Facebook will be as woeful at adapting to socialmobile as Google has been with its “ghost town” Google+ initiative last year.

Are companies like Google, Amazon, and Yahoo! obsolete?  They’re still growing.  They still have enormous audiences.  They also have very talented managers.

But with each new paradigm shift (first to social, now to mobile, and next to whatever else), the older generations get increasingly out of touch and likely closer to their significant decline.  What’s more, the tech world in which we live in seems to be speeding up.  Tim Cook had an interesting line about the velocity of change in his earnings call last week:

through the last quarter, I should say, which is just 2 years after we shipped the initial iPad, we’ve sold 67 million. And to put that in some context, it took us 24 years to sell that many Macs and 5 years for that many iPods and over 3 years for that many iPhones. And we were extremely happy with the trajectory on all of those products. And so I think iPad, it’s a profound product.

Yahoo is already a shell of its 2000 self.  There is increasing chatter (including from me) about how Google’s facing a painful multiple contraction, once its desktop search business (still accounting for the vast majority of its revenues and profits) starts to fall off a cliff as users dramatically drop traditional search for new ways of getting information they want in a mobile world.  Is Amazon destined to decline?  There seem to be no signs of it today and people will still need to buy stuff in a mobile world, but the new mobile platform will certainly open the possibilities for new entrants that Amazon can’t even imagine today.

Facebook is also probably facing a tough road ahead as this shift to mobile happens.  As Hamish McKenzie said last week, “I suspect that Facebook will try to address that issue [of the shift to mobile] by breaking up its various features into separate apps or HTML5 sites: one for messaging, one for the news feed, one for photos, and, perhaps, one for an address book. But that fragments the core product, probably to its detriment.”

Considering how long Facebook dragged its feet to get into mobile in the first place, the data suggests they will be exactly as slow to change as Google was to social.  Does the Instagram acquisition change that? Not really, in my view.  It shows they’re really fearful of being displaced by a mobile upstart.  However, why would bolting on a mobile app to a Web 2.0 platform (and a very good one at that) change any of the underlying dynamics we’re discussing here? I doubt it.

What about Apple?  Where does it fit in to this classification scheme?

Apple is really a hardware company, so it’s difficult to put it into a bucket related to web apps.  It certainly seemed very Web 1.0 with its Ping social application.  Yet it’s succeeded in mobile from making the best hardware and software ecosystem for apps to proliferate on.  In some ways, as long as it has a successful iOS platform, it doesn’t care which Web 1.0, 2.0 and mobile companies fail or succeed on top of it.  Maybe that’s why so many non-mobile companies seem to want to emulate Apple.  Google bought Motorola Mobility (MMI) to get into the hardware business.  Facebook and Baidu (BIDU) are rumored to be launching their own mobile OS.

The bottom line is that the next 5 – 8 years could be incredibly dynamic.  It’s possible that both Google and Facebook could be shells of their current selves – or gone entirely.

They will have all the money in the world to try and adapt to the shift to mobile but history suggests they won’t be able to successfully do it.  I often hear Google bulls point to the market share of Android or Eric Schmidt’s hypothesis that Google could one day charge all Android subscribers $10 a month for value-added services as proof of future profits.  Yet, where are all the great social success stories by Web 1.0 companies?  I imagine we’ll see as many great examples of social companies jumping horses mid-race to become great mobile companies.

It’s a lot easier to start asking Siri for information instead of typing search terms into a box compared to thousands of enterprises ceasing to upgrade to the next version of Windows.  Google’s 76% market share.  Facebook’s 900 million monthly users.  They just aren’t as sticky as they seem.

And does anyone think the pace of change is going to increase in the next 5 years versus the last?  That we’re going to see fewer innovations, fewer start-ups trying more stuff on cheaper and more powerful processing power?  In all likelihood, we could have an entirely new way of gathering information and interacting with ads in a new mobile world than what we’re currently used to today.

The Googles and Facebooks of tomorrow might not even exist today.  And several Web 1.0 and 2.0 companies might be completely wiped off the map by then.

Fortunes will be made by those who adapt to and invest in this complete greenfield.

Those who own the future are going to be the ones who create it.  It’s all up for grabs.  Web monopolies are not as sticky as the monopolies of old.

[Long YHOO and AAPL]

Who Gets You More Business Leads: Google+ or Pinterest? | Business 2 Community

Who Gets You More Business Leads: Google+ or Pinterest? | Business 2 Community.

Social Media marketing has influenced the marketing strategies of business organizations online in recent years.

Almost all of the niches are now using social media marketing for their business promotion online. There is heavy competition in these social media sites as well on grabbing advertisers to market through these sites.

Newly emerged social media sites Google+ and Pinterest have been the major social media sites to watch in recent days. Many say Google+ is ideal for business where as there are experts describing Pinterest as one of the major social media competitors for business online. This article gives a glimpse of using these two social media marketing sites for business.

Identifying the right Social Media Sites for business

Everyone in the marketing world online knows about the advantages of social media marketing and how it can cut your marketing budgets if identified correctly. Previously there were very few promising social media sites such as facebook and twitter which are used by businesses for social media promotion.

But as days went by, top Internet organizations such as Google came up with Google+ with wide range of features for business organizations. Companies are now trying to cap their market share from these fast emerging social media statistics. Inbound marketing experts are now planning to use these social media sites for business lead generation.

Not only recent statistics suggest that Pinterest has also been used largely by organizations for their business promotions. All these social media marketing promotions for lead generations are only started after indepth analysis by marketing experts online. But what are these analytics which led to these decisions? Well an overview of the next paragraph will let you know why Google+ and Pinterest are valuable for business online.

Generating business leads with Google+ and Pinterest

Google+ has brought interest of millions of people online with the type of launch that they have made.Google has taken some of the best steps to create interest in users while launching Google+. Likely within the first 3 weeks of the launch 20 million users started using Google+.

Moreover Google+ profiles and stats have been remarkable and Google started indexing Google+ content. Another interesting stat is that 63% of Google+ users are male and sites that use Google+ started getting 3.5 times more traffic than the sites that haven’t used Google+ for their sites.

Google+ has been prominently used by software developers and college students which brings into the fact that Google+ has a wide range of influence on students and working software professionals.

One important stat that is very much useful for businesses is that 40% of marketers suggest Google+ as prominent tool to promote their business as it is expected to reach 400 million users by the end of this year.

Another prominent social media site Pinterest also managed to gather 10.5 million users as on February 2012. This made businesses eye on Pinterest to promote their business.

Not only for the number of users, Pinterest has prominence for re-use as 80% of pins which are done in Pinterest are re-pins. This means if you are successful in bringing interest to a small group of people using Pinterest, your business many go viral.

Also Pinterest has the power of retaining users similar to facebook and twitter which can be observed from the stat that users have increased by 145% from the month of January.

Another stat that is surprising is that 80% of Pinterest users are female and this is one of the successful social media sites that have brought female interest. If your business is a trending topic, then your business is likely to generate quality leads.

Another important stat that will generate interest in advertisers for business lead generation is lead conversion rate. Lead generation conversation rate in Pinterest is 15% compared to 9% from Google+.

Infographic: Pinterest

Infographic: Google Plus

So putting altogether you should be strategic and take expert opinion while promoting your business through Google+ and Pinterest. Take the expert opinion while make social media promotion through these social media sites. Generate quality business leads from these emerging social media sites and stay ahead of your competitors.

Paid Search, Mobile Spending Increase in Q1 2012 – Search Engine Watch (#SEW)

Paid Search, Mobile Spending Increase in Q1 2012 – Search Engine Watch (#SEW).

Marketers Spending More on Mobile

Adobe’s report has U.S. marketers increasing their mobile ad spend to 8 percent of all search spend, while those in the U.K. allotted 11 percent to mobile in Q1. Tablets alone accounted for 4.25 percent. Adobe predicts mobile and tablet advertising will continue to appeal to advertisers in the short term, given their “disproportionately” low CPCs, compared to desktop PCs.

IgnitionOne put the amount of U.S. paid search spend dedicated to mobile slightly higher, at 12.4 percent. This represents an overall increase in mobile search spend of 221.1 percent over the same quarter last year, though the report warns that this growth rate has slowed since Q4 2011. Clicks on mobile ads increased 246.1 percent YoY.

Yahoo/Bing Increase Market Share, But Kill Their ROI Advantage Over Google

According to IgnitionOne, Yahoo/Bing had their best quarter since Q2 2010, with a 46.4 percent increase in U.S. search advertising spend YoY. For their part, Google saw lower but no less impressive 26.6 percent growth YoY. Compared to Q4 2011 (the holiday season), Bing actually saw total ad spend increase 14.3 percent, while Google’s spend fell 5.4 percent.

Adobe notes that Google’s CPC fell 5 percent over last year, while Yahoo/Bing CPC rates were 18 percent higher YoY.

“As a result, the Bing/Yahoo ROI advantage over Google no longer exists,” says the report. “Note that when Yahoo Japan converted to the Google ad serving platform from Bing/Yahoo, CPC rates dropped significantly. This indicates that Google, on average, charges a lower premium to search advertisers.”

Outlook for Rest of 2012

Marketers are missing out if they’re not targeting mobile, said Roger Barnette, President of IgnitionOne.

“While the growth in mobile ad spend has been an ongoing trend, I am impressed by the level of activity and click-throughs on tablets. This should be a wakeup call for marketers who are not yet leveraging search advertising on these devices,” Barnette said in a statement.

Meanwhile, Adobe predicts U.S. search spend will increase 10 to 15 percent throughout 2012, with tablets and mobile taking up to 20 percent of all search spend by Q4 2012. Marin Software also recently predicted that smart mobile devices will account for a full 25 percent of paid search clicks on Google by the end of 2012.

Adobe also offers a bit of advice to marketers in their report: “In a rational marketplace, the CPC rates on tablets should be identical to desktop CPC rates if the conversion rates are comparable. Furthermore, current trends indicate that tablets may cannibalize smartphone and desktop search spend as investments continue to shift to tablet devices.”

Médiamétrie pourrait fournir le panel “single source” à Google en France – Journal du Net e-Business

Médiamétrie pourrait fournir le panel “single source” à Google en France – Journal du Net e-Business.

Le spécialiste de la mesure d’audience aurait remporté l’appel d’offre de Google portant sur la création d’un outil mesurant audiences TV, Internet et points de vente.

Publié le 06 avril 2012, 18h01

En juillet dernier, Google lançait un appel d’offres auprès des instituts de mesure d’audience dans l’idée de créer un panel “single source”, regroupant alors les audiences TV, Internet et point de vente. Selon La Lettre de L’Expansion, Médiamétrie aurait remporté cet appel d’offre face à Kantar Media. Une information toutefois non confirmée par les principaux concernés. Google travaille déjà avec Kantar Media au Royaume-Uni sur un même système de mesure d’audience depuis juillet 2011, selon Informitv. Un tel panel lui permettra ainsi de croiser les données et d’appréhender davantage la consommation média cross-canal.

Google, marque la plus présente

Google, marque la plus présente.

Source : Le Soir Belgique (www.lesoir.be) – Auteur: Jean-François Munster

Le consommateur peut être exposé de bien des manières à une marque. Il y a la pub bien sûr mais aussi ses points de vente, son site, ses catalogues, tout ce qu’on en dit sur les réseaux sociaux… Des marques extrêmement populaires ont bâti leur notoriété sans faire de pub. Google par exemple.

L’agence Havas Media a tenté de savoir quelles étaient les marques avec lesquelles les Belges étaient le plus souvent confrontés, tous canaux confondus : 3.111 personnes ont été interviewées sur la fréquence et la manière avec lesquelles elles sont rentrées en contact avec 114 marques appartenant à dix grands secteurs. Verdict ? Google est la marque la plus présentes dans la vie des Belges. Le reste du top 4 a un caractère très technologique : Microsoft, Facebook, Nokia. Danone arrive en cinquième position. Il faut attendre la neuvième place pour trouver une marque belge, Belgacom.

Média payant, privé, public

Cette étude a également cherché à savoir où avaient été établis ces contacts. Provenaient-ils d’un média que la marque a acheté (médias payants comme la publicité, le sponsoring…), d’un média appartenant à la marque elle-même (médias privés tels qu’une page Facebook, un site, un point de vente, un catalogue…) ou s’agissait-il plutôt de contacts gratuits que la marque ne maîtrise pas, à savoir des discussions sur les réseaux sociaux, des articles de presse, etc. (médias publics) ?

Les résultats montrent que les médias payants restent, et de loin, le canal le plus fréquent pour rentrer en contact avec des marques : 58 %. Les médias privés représentent 19 %. Les médias publics, 22 %.

Cet équilibre varie fortement en fonction des secteurs. Des marques de produits alimentaires ou d’hygiène dépendent essentiellement (à 73 %) des médias payants pour toucher les consommateurs. « A l’inverse, les entreprises technologiques et du secteur des médias obtiennent de très bons scores dans tout ce qui est médias privés (NDLR, elles ont, il est vrai, leurs propres médias) et médias publics », note Hugues Rey, patron de Havas Media. Trois secteurs font particulièrement parler d’eux sans pour cela devoir débourser un euro : les médias, les entreprises technologiques et l’automobile. Pour ce dernier secteur, 23 % des contacts sont perçus comme venant d’un média public. Reste qu’en la matière, on ne sait jamais si les messages véhiculés sur les réseaux ou dans la presse ont un caractère positif ou négatif. Les marques TEC et SNCB obtiennent de très bons scores dans la catégorie médias publics. On peut raisonnablement douter que ce soit uniquement pour des raisons positives…

Pour Yves del Frate, président de Havas Media, cette étude montre l’importance qu’il y a pour les entreprises à cesser de penser de façon cloisonnée la communication, le marketing, la gestion du réseau de magasins, le site, etc. : « C’est une approche dangereuse car on risque de transmettre aux consommateurs des messages incohérents. Aujourd’hui, les points de contact deviennent des points de vente – que l’on pense à Procter & Gamble qui vend aux USA ses Pampers via Facebook – et les points de vente deviennent des points de contact – que l’on pense aux magasins d’Apple qui véhiculent tout l’univers de la marque –. Une approche globale des trois types de médias s’impose ».

Google Music : la déception et une stratégie hardware à venir

Google Music : la déception et une stratégie hardware à venir.

Publié le vendredi 24 février 2012

Business - Lancé en novembre 2011, Google Music, avec ses 13 millions de titres disponibles, ne rencontre pas le succès attendu. Selon des sources CNet.com, Google mise sur sa stratégie dans le matériel pour faire décoller Google Music.

Google+ monopolise la communication et les initiatives de la firme de Mountain View. A tel point qu’il en ferait presque oublier d’autres services en ligne, dontGoogle Music, pourtant lancé en version finale après Google+.

Et si Google reste discret sur ce service, c’est peut-être simplement car lesrésultats sont décevants. C’est en tout cas ce que confirment des sources à CNet.com (groupe CBS Interactive/ZDNet). Trois mois après le lancement (plus de 13 millions de titres disponibles sur l’Android Market), le bilan est inférieur aux objectifs.

Une présence dans le hardware pour transformer l’essai 

Avec plus de 200 millions de terminaux Android activés, Google espérait bien convertir une partie de ces utilisateurs – même si il est vrai que Google Music, pour la partie achat de titres, se limite aux Etats-Unis.

Si les résultats de Google Music sont inférieurs aux attentes, le géant du Web reste néanmoins serein pour le moment, explique CNet.com. Le lancement est encore récent (mi-novembre 2011) et peu d’efforts marketing ont été entrepris jusqu’à présent.

Google a répondu aux labels travailler à certains ajustements et que Google Music bénéficierait d’une dynamique une fois qu’il aurait mis en œuvre sastratégie dans le hardware. Selon des sources, Google entendrait en effet concurrencer frontalement Apple par le biais de terminaux destinés au grand-public.

Google: La réalité augmentée… dans une paire de lunettes | Ubergizmo FR

Google: La réalité augmentée… dans une paire de lunettes | Ubergizmo FR.

Vous vous souvenez sans doute des lunettes iON de Zeal Optics dont nous avions parlé en ce début d’année ? Ce masque révolutionnaire qui bénéficie d’une technologie équivalente à l’affichage  tête-haute qu’on retrouve dans l’aéronautique et qui permet au pilote de surveiller son environnement en même temps que des informations fournies par ses instruments de bord, est équipé d’une quantité de fonctionnalités : affichage d’informations utiles (vitesse, altitude, cap, position sur une carte), d’enregistrer et de visualiser notre environnement via sa caméra HD, prendre un appel, visualiser une playlist, ou lire un sms, puisque le tout peut être synchronisé avec un iPhone ou un smartphone sous Android.

Et bien figurez-vous que Google travaille actuellement au développement d’une technologie similaire qui pourrait très bien être montée sous forme de… lunettes de vue. Cet appareil permettrait de pouvoir visualiser en temps réel et d’interagir avec notre environnement tout en utilisant en parallèle un grand nombre d’outils développés par Google. Ainsi, Google Latitude pourrait être utilisé pour communiquer notre position actuelle, trouver (via sa connexion 4G) une image correspondant à ce que nous sommes en train de regarder au travers de nos lunettes, afin de communiquer les informations qui s’y rattachent (magasins à proximité, centres d’intérêt, amis, etc).

D’après une source proche de Google, ces lunettes pourraient faire leur apparition sur le marché d’ici la fin de l’année et coûter entre $250 et $600, soit à peu près le prix d’un smartphone actuel.