Blog Archives

Le smartphone proche des 50% de pénétration en Belgique. (Havas Media Group publie sa 5ème vague de mesure « Multi- screen and mobile » qui démontre une accélération de la connectivité mobile et du ‘multi-screen’. )

« En 2014, les usages des Belges en matières technologiques évoluent vers davantage de connectivité au travers de ‘devices‘ toujours plus puissantes (smartphones, tablettes). En outre, l’étude conforte clairement l’usage du ‘second screen’, nous indique Hugues Rey, CEO, Havas Media

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Posted in Marketing/Advertising x Facts/Figures

Social Rating Point (SRP): Social TV Management by Havas Media (IAB Discovery 27/2/2014)

SRP – première mesure de l’engament social des programmes télévisés. Le SRP est calculés en divisant le volume de mentions d’une émission par son reach. Dans le cas présent, ce volume de mentions sociales provient de l’étude MATCH menée par

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Posted in Marketing/Advertising x Facts/Figures

Bobmo (aka Hugues Rey – my Homonym) – Sonic Soul (Official Video)

French man Hugues Rey (not me, my homonym) is a profound fan of ghetto house and techno music; so much so that he’s crafted his own music under the name BOBMO. Since releasing his remixes EP to ‘Sonic Soul’, the

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Posted in Marketing/Advertising x Facts/Figures

Non, La télévision ne vas pas mourir !

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Posted in Marketing/Advertising x Facts/Figures

A vision of … The Impact of Digitalization and Integration of the Media

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Posted in Marketing/Advertising x Facts/Figures

Havas Media MATCH Study: September 2013, een heel sociaal nieuw tv-jaar

Havas Media Brussels en TEVIZZ hebben hun krachten gebundeld om de start van het nieuwe tv-jaar te analyseren vanuit een dubbele invalshoek: het tv-bereik en de interacties op de sociale media. De eerste resultaten van de analyses, uitgevoerd op 74

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Posted in Marketing/Advertising x Facts/Figures

11 06 2013 – Speech BMMA : Big Data New Media Currency ?

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Posted in Marketing/Advertising x Facts/Figures

When Digital Life meets P.O.E.

– Interactive Advertising Bureau Belgium. AB Breakfast - 04 mai 2012 Les marketeers belges qui sont en train d’élaborer leurs stratégies en ligne, feraient bien de se focaliser sur le parcours d’achat des consommateurs. De cette manière, ils lieront plus facilement les

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Posted in POE

TNS remporte la nouvelle étude CIM Internet

Media Marketing – Une vision comparative du marché des media et du marketing. Le CIM a attribué à TNS Media le contrat pour la nouvelle étude Internet à partir du 1er novembre 2012. L’étude de trafic pour les sites belges

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Posted in CIM, KPI, Reach Study, Reserach

Hugues Rey, CEO de Havas Media

Media Marketing – Une vision comparative du marché des media et du marketing. Hugues Rey se voit nommé CEO de Havas Media, où il travaille depuis près d’un an comme Chief Operating Officer aux côtés de Nadia Leroy. Il succède

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Posted in Hugues Press Book

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
6 days to go.
Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
18 days to go.
Iamabridge Community
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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  • Article: Italy’s Smartphone ‘Second Screeners’ Visit Social Networks While Watching TV April 18, 2014
    Checking in on social sites is the most popular TV-related activity among smartphone users in Italy. And more than half of those who access social networks while viewing television click on ads there.
  • Article: What Is the Future of Proximity Marketing? April 18, 2014
    Proximity marketing isn’t new, but according to a new eMarketer report, the field is still new enough to make it extremely difficult to forecast. The only thing that everyone agrees on is that retailer uptake of new platforms will be limited to small-scale tests in 2014. Beyond that, opinions are split, with some expecting proximity platforms to transform co […]
  • Article: CMO One-to-One: Taco Bell’s Secret Sauce Might Just Be Mobile Marketing April 18, 2014
    Chris Brandt, CMO at Taco Bell, is calling the quick-service restaurant’s new breakfast items “innovation with a twist on the familiar.” That’s his plan in marketing too, by using Instagram and soon rolling out a mobile ordering app.
  • Article: Google’s Search Revenues Shift April 17, 2014
    Marketers are finding that Google’s Product Listing Ads (PLAs) perform better than regular paid search campaigns. As a result, they’re moving ad dollars from general paid search budgets toward PLA spending.
  • Article: UK Key Trends for 2014: Big Data—Much Talk, Little Action? April 17, 2014
    The notion of big data is a major challenge for UK advertisers, according to a new eMarketer report. The prospect of capitalizing on the mountains of digitally collected data available is compelling. But what data is most important, and how should it be analyzed? Many UK firms are taking some steps to master this, but it’s a slow process that demands time, m […]
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About myself


"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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