Blog Archives

Fire TV: Amazon’s Television Set-Top Box Revealed | TIME.com

Fire TV: Amazon’s Television Set-Top Box Revealed | TIME.com. The online giant’s small television set-top box, which costs $99 and begins shipping today, will stream movies, TV shows and music from users’ Amazon libraries, services like Netflix and Hulu, and

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Posted in Apple, Tech Innovation, TV

The Next Big Ad War: Netflix vs. Hulu vs. Amazon | Viewpoint: Editorial – Advertising Age

The Next Big Ad War: Netflix vs. Hulu vs. Amazon | Viewpoint: Editorial – Advertising Age. BRAD ADGATE We’ve had beer wars, cola wars and, for those who remember, the legendary Macy’s versus Gimbels rivalry. Right now cellphone marketers are

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Posted in TV

How Hulu Bid Could Lead Apple, Google, or Yahoo to Dominance – International Business Times

July 23, 2011 3:02 PM EDT Each tech giant has their case for obtaining Hulu in leading its company toward dominance on the web. Apple seeks interest in possibly jumpstarting their Apple TV services. Google may have a similar case

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Posted in Apple, FutureofMedia, TV

U.S. Internet Piracy Is on the Decline [STATS]

U.S. Internet Piracy Is on the Decline [STATS]. Internet piracy is on the decline in the U.S., according to new research from NPD Group. The percentage of the U.S. Internet population using a P2P file-sharing service to download music has

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Posted in FutureofMedia, Music Industry Evolution

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AMMA AWARDS 2013
Gala & Party - ImagibraineApril 24th, 2014
8 days to go.
Categories
IAB Atelier Advanced – Online Video
4.45 pm: What’s the future of video? – Hugues Rey (Havas Media)May 6th, 2014
20 days to go.
Iamabridge Community
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  • Nielsen TV: Every Day Counts in Radio December 30, 2013
  • Inflation in Ireland: Higher Food Prices Could Mean Fewer Indulgences December 30, 2013
  • Selling Online, Promoting Offline in Italy December 26, 2013
  • Handicapping the Impact of Christmas Music on December Radio December 24, 2013
  • Then and Now: A Look at How Australia’s Connected Consumers Have Changed December 23, 2013
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  • Article: TV Still Tops Ad Response Table in Western Europe April 16, 2014
    Consumers in France, Germany and Spain are more than twice as likely to view TV ads favorably than ads on smartphones. Despite this, they still pay attention to ads on mobile devices.
  • Article: Majority of Interactive Videos Viewed Through the End April 16, 2014
    Interactive video was a smash hit in 2013, with fully played rates reaching 70.0% in North America. According to research, interactive video advertising is poised to see tremendous growth again in 2014.
  • Article: Social Media Advertisers in Canada Favor Nonpaid Strategies April 16, 2014
    Paid social advertising products have recently surfaced in Canada. But according to a new eMarketer report, marketers still prefer earned media efforts. Consumer engagement is the most important social marketing activity.
  • Article: Special Offers Get Mobile Users to Opt In April 16, 2014
    Deal-seeking is the top reason US mobile device users sign up to receive mobile marketing messages. And research finds that discounts are the primary driver of actions taken after seeing such messages.
  • Article: Digital Buying Is on the Rise in Mexico April 15, 2014
    Ecommerce sales in Mexico will grow 20.0% in 2014 to reach $11.43 billion. eMarketer expects increases to come on the shoulders of 10.4 million digital buyers. Though forecasts vary widely across sources, as many as 71% of internet users in the country may have purchased digitally in the past.
About myself


"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …

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