Blog Archives

Ikea – The Social Catalog

Après l’avoir rendu disponible en réalité augmentée, IKEA a recréé fin 2013 sur Instagram son catalogue papier, édité à près de 200 millions d’exemplaires et qui représente 70% du budget publicitaire annuel de l’enseigne, grâce à la participation des fans.

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Posted in Marketing/Advertising x Facts/Figures

Ikea : la réalité augmentée au service du mobilier

Pour l’instant, seuls 100 produits ont été modélisés dans l’application et sont disponibles pour les services de réalité augmentée. Les meubles choisis pour cette première expérience n’ont pas été tirés au hasard pour autant : ce sont principalement des canapés

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Posted in Marketing/Advertising x Facts/Figures

Place IKEA furniture in your home with augmented reality

The 2014 IKEA catalogue gives you the ability to place virtual furniture in your own home with the help of augmented reality. Unlock the feature by scanning selected pages in the 2014 printed IKEA catalogue with the IKEA catalogue application

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Posted in Marketing/Advertising x Facts/Figures

The Ikea TV Is Coming — and We Should All Take It Seriously | Gadget Lab |

The Ikea TV Is Coming — and We Should All Take It Seriously | Gadget Lab | Ikea was your go-to retailer when you needed to furnish your dorm room — and many of us certainly have Ikea staples

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Posted in TV

Can QR Codes Make Assembling Ikea Furniture Easier? (Mashable) Assembling Ikea furniture on one’s own is a bewildering process, as anyone who has ever attempted to do so well knows. Parts always appear to be missing, certain corners never seem to align just right and, perhaps worst of

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Posted in Brand/Branding

Ikea – Resize-a-Room

IKEA in Dubai recently ran “Resize-a-Room”, an online interactive campaign using a resizable banner ad. Home and room sizes here vary as much as the people but no matter the kind of living space people have, IKEA has a design

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Posted in Brand/Branding, Digital Advertising

Ikea – Event in the tube (Paris) (

Si vous passez par la station de Métro Champs-Elysées vous risquez d’avoir une surprise en apercevant des canapés sur le quai. Pas de panique, il s’gait d’une opération marketing montée par Ikéa. En effet du 11 au 24 mars 2010,

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Posted in Brand/Branding

IKea utilise Google pour sa communication de crise (Source: BFM)

Mathieu Jolivet décrypte la communication innovante d’IKEA sur le Internet face au conflit social que traverse le groupe, le 25 février 2010 sur BFM Radio. Tapez “IKEA” et “grève” en mots clés sur Google : le premier résultat qui s’affichera est un lien commercial

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Posted in Brand/Branding, Google

Some Extra News about: IKEA Launches UK 2010 Catalogue iPhone Application – (Source: PR Web) (PRWEB) December 4, 2009 — For the first time ever, global home furnishings company IKEA is set to make the IKEA Catalogue 2010 Catalogue available to customers via Apple iPhone. The iPhone application will be initially launched to the

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Posted in Mobile Apps, Mobile Marketing

Augmented reality from ikea (

Augmented reality iPhone app from Ikea

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Posted in Augmented Reality

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About myself

"I am a bridge" is my personal blog project where I share some news around my professional environement.

Keywords are mash-up, ethic, mobile, technology, cross-over, social network, advertising, marketing, POE, …


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